175. Quantifying the Value of Your Expertise: A Case Study for Independent Consultants

07/18/24 • 28 min

Grow Your Independent Consulting Business

Struggling to Quantify the Value of Your Expertise as an Independent Consultant?

Do you want to move into value-based pricing but don’t know where to start?

In this episode, Melisa Liberman digs into a case study that reveals the common challenges independent consultants face when trying to quantify their expertise’s value.
If you’re stuck in the cycle of time-based pricing, fear you’re underpricing, or worry your clients won't agree on the value, this episode is a must-listen.

Melisa tackles these challenges head-on and opens up a behind-the-scenes look at how one corporate client navigated their own complexities in choosing the right consultant, shedding light on the false beliefs and solutions that can apply directly to your consulting business.

IN THIS EPISODE:

Common challenges independent consultants face when implementing value-based pricing
Melisa will walk you through a case study where she describes the exact process an independent consultant used to transition from hourly-based pricing to value-based pricing
How shifting the client’s focus from minimizing costs to optimizing benefits made all the difference in their decision-making process

If you've been grappling with how to set your prices based on the value of your expertise, rather than time spent, this episode will provide you with practical strategies and questions to help you and your clients see the full impact of your work.
Don't miss this chance to transform your consulting pricing approach and elevate your consulting business.

RESOURCES

"Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman - https://www.melisaliberman.com/book
Independent Consultant's Pricing Assessment - https://assessments.melisaliberman.com/pricing

Full show notes and more information: https://shownotes.melisaliberman.com/episode-175/

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Struggling to Quantify the Value of Your Expertise as an Independent Consultant?

Do you want to move into value-based pricing but don’t know where to start?

IN THIS EPISODE:

Common challenges independent consultants face when implementing value-based pricing
Melisa will walk you through a case study where she describes the exact process an independent consultant used to transition from hourly-based pricing to value-based pricing
How shifting the client’s focus from minimizing costs to optimizing benefits made all the difference in their decision-making process

RESOURCES

"Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman - https://www.melisaliberman.com/book
Independent Consultant's Pricing Assessment - https://assessments.melisaliberman.com/pricing

Full show notes and more information: https://shownotes.melisaliberman.com/episode-175/

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Previous Episode

174. How to Launch a Consulting Business in 10 Steps (PART 2)

Want to set a strong foundation for your consulting business?

In this episode, part two of a 2-part series, Melisa walks you through the steps to land clients.
This episode goes back to basics.
If you're new to consulting, it will help you launch your consulting by setting a strong foundation.
If you're an established consultant, the episode will help you strengthen your client acquisition processes so you land clients more predictably.

IN THIS EPISODE:

Learn practical tactics for meeting potential clients and landing engagements.
Find out how to balance the necessary time and mental energy to run your business while delivering valuable services to your consulting clients.
Understand the crucial mindset shifts from employee to successful business owner and how it dramatically alters your business development, operations, and client relationships.

Don't forget to subscribe, leave a review, and visit Melisa's website for additional resources to supercharge your consulting business.

RESOURCES

"Twelve Steps to Start a Successful Consulting Business" - Free ebook available at iclaunch.com
Rate calculator for initial pricing strategy: ictoolkit.com
"Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman - https://www.melisaliberman.com/book

Full show notes and more information: https://shownotes.melisaliberman.com/episode-174

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Next Episode

176. Set a Compound Goal for Sustainable Consulting Business Growth

Are traditional goal-setting methods working for your consulting business?

In this episode, Melisa Liberman dives into the challenges faced by independent consultants in setting and achieving sustainable goals. She reveals how typical goal-setting can lead to self-sabotage. Then, she shares a tool you can use to avoid building an underperforming, unsustainable, unpredictable, and/or plateauing consulting business.

IN THIS EPISODE:

Learn why traditional goals can lead to self-doubt
Understand the “compound goal” tool. Including its 4 components
Learn how to set goals such that you don’t have to choose between making money and having work-life balance
Get insights from a case study that shows you how to implement this “compound goal” tool in your business

If you're facing challenges in setting and achieving your consulting business goals, this episode will guide you to a more sustainable and lucrative approach.

RESOURCES:

Check out Chapter 4 - Your Business Vision and Goals inside of Melisa’s book "Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" - https://www.melisaliberman.com/book
Full show notes and more information: https://shownotes.melisaliberman.com/episode-176/

Want help achieving your consulting business goals? Schedule a call with Melisa: https://consultmelisa.com/

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Grow Your Independent Consulting Business - 175. Quantifying the Value of Your Expertise: A Case Study for Independent Consultants

Transcript

00:00:00.089

Welcome to episode 175 of the Grow Your Independent Consulting Business Podcast. This is Melissa Lieberman. And today we're here to talk about how to quantify the value of your expertise. And we talk about this so often in terms of value based pricing. But today I want to focus this episode on how How to quantify the value of your expertise using a case study so you can really see it in practice. Okay. So before we dive into the case study, I just wanted to first walk