Considering Roots Vs. Branches In Your Marketing Plan

03/26/19 • 13 min

Compare your marketing actions to a tree. Roots are largely unseen and don’t attract as many leads or attention. But, they keep the business stable and strong. Branches jut out and make an impression. They provide a clear burst of growth.

If your marketing strategy has all branches, there may not be enough roots to support it long-term and the whole thing could topple over. If your strategy is all roots, it may not fit your short-term goals.
Jason & Mark talk about taking a strategic approach, helping you plan the right mix of roots & branches to meet your business goals.

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Jason & Mark talk through the ways you can improve your business by being flexible with your marketing actions and strategy.

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With so many companies now trying to sell you on "Digital Ads," how can you be sure what will work most effectively for your business? Should you trust a billboard company, radio station or newspaper with your digital advertising?
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