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Grow Up

Grow Up

Jason Parkinson & Mark Hemmer

Grow Up is a weekly podcast that seeks to help businesses grow better using technology. Discussing the top tech issues of the day, Jason Parkinson and Mark Hemmer talk about what was, what’s new, and what’s coming next in business technology. Each episode ends with practical takeaways for business leaders looking to leverage technology more effectively. With a history in traditional media, Jason and Mark have seen the changes that technology brings firsthand and want to share what they’ve learned to help others thrive in a shifting landscape.
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Top 10 Grow Up Episodes

Goodpods has curated a list of the 10 best Grow Up episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Grow Up for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Grow Up episode by adding your comments to the episode page.

In this episode, Jason and Mark break down Google’s latest algorithm change: BERT. What does BERT mean for your business and your approach to marketing for search and SEO? Find out on Grow Up.

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Does social media in 2019 effectively drive the right results for your company?
Jason is joined by ONEFIRE Content Strategist, Adam Bockler. Adam is often asked to amp up a company’s organic social media presence by posting more, with the expectation that doing so will increase visitors to their website and then convert those visitors into leads.

  • Does posting more content to social media increase visitors to a company’s website?
  • Does posting more content to social media increase conversions of those visitors into new leads for the company?

Based on the available data, the answer to both those questions appears to be 'no.'
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Compare your marketing actions to a tree. Roots are largely unseen and don’t attract as many leads or attention. But, they keep the business stable and strong. Branches jut out and make an impression. They provide a clear burst of growth.

If your marketing strategy has all branches, there may not be enough roots to support it long-term and the whole thing could topple over. If your strategy is all roots, it may not fit your short-term goals.
Jason & Mark talk about taking a strategic approach, helping you plan the right mix of roots & branches to meet your business goals.

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Jason and Mark talk about the concept of providing an experience versus marketing AT somebody. While the end result should be the same, the experiential marketing sets a completely different tone that will help your company grow better. We'll discuss AR, VR, Virtual Tours and more during today's episode.

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Running contests for your business is an easy way to capture leads, drive engagement and get people talking. So why aren't more companies doing it? Join Jason & Mark as they dive into potential roadblocks with running contests and some real-world information on how you can start using this technique in your own business marketing.

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Business owner Travis Platt from Platt's Printing joins Jason & Mark to share the story of how his business was attacked on Facebook. Learn best practices for handling this situation for your company and information on what you should include in a documented plan.

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It's a given that virtual tours can be used in marketing applications. Colleges are using them to showcase their campus to prospective students, Realtors have been showcasing new properties with tours, etc. In this episode, Mark & Jason do a deeper dive into other applications for virtual tours and talk about the reuse opportunities if you're already creating one for marketing purposes.

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When it comes to helping your sales team close more deals, it is important to look at the technology that exists to help them along the way. In this episode, Jason and Mark look at the concept of lead scoring, tracking your sales actions, CRM software and more.
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Jason and Mark discuss a new augmented and virtual reality platform called Yuso and explain how businesses can use it at trade shows. Yuso displays interactive 3D models of physical products, allowing businesses to transport oversized items anywhere, instantly. With built-in lead capture and CRM integration, Yuso is a tool business leaders need to hear about.

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In this episode, Jason and Mark talk about Databox with ONEFIRE analytics expert Adam Bockler. Adam explains the benefits of Databox, what similar tools can do for your business, and how ONEFIRE uses data to show client success.

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FAQ

How many episodes does Grow Up have?

Grow Up currently has 73 episodes available.

What topics does Grow Up cover?

The podcast is about Augmented Reality, Inbound Marketing, Marketing, Virtual Reality, Podcasts, Technology, Business and Artificial Intelligence.

What is the most popular episode on Grow Up?

The episode title 'How ONEFIRE Uses Databox Visualization To Track Marketing Performance' is the most popular.

What is the average episode length on Grow Up?

The average episode length on Grow Up is 16 minutes.

How often are episodes of Grow Up released?

Episodes of Grow Up are typically released every 7 days.

When was the first episode of Grow Up?

The first episode of Grow Up was released on Jun 13, 2018.

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