Why Social Media Is Not As Effective As You May Think

Does social media in 2019 effectively drive the right results for your company?
Jason is joined by ONEFIRE Content Strategist, Adam Bockler. Adam is often asked to amp up a company’s organic social media presence by posting more, with the expectation that doing so will increase visitors to their website and then convert those visitors into leads.

• Does posting more content to social media increase visitors to a company’s website?
• Does posting more content to social media increase conversions of those visitors into new leads for the company?

Based on the available data, the answer to both those questions appears to be 'no.'
Show Links:

• Social Media Blog Post
• From Likes to Leads Webinar