Ep 36 - Dr. Nikolaus von Jacobs - How to start & grow your own conference
09/05/21 • 43 min
In today's episode with Dr. Nikolaus von Jacobs, Partner at McDermott Will & Emery you will learn
1. The slow transformation of the legal industry from traditional reputation-based business to the use of marketing and sales.
2. How Nik developed the highly regarded MuMAC and successfully adapted its model to the circumstances of the pandemic
3. A step-by-step guide on how to efficiently build your own conference from scratch
About Nik
Nik's great passion is driving deals, where in his role as Partner at McDermott Will & Emery he usually, as a first step, takes on the role of a matchmaker by presenting deal opportunities to interested parties. He has considerable expertise in private equity, M&A, venture capital, China outbound & inbound, among others. In addition, Nik is very keen to connect people and co-chairs McDermott's annual cross-border M&A conference "MuMAC", which brings together international M&A and PE professionals in Munich every September. Additionally, Nik has been recognized numerous times, for example as Leading Lawyer for Corporate Law by the Handelsblatt in their Best Lawyers 2021 Germany Ranking. In his spare time, he sees his true vocation in spending a lot of time with his family, and he has a great weakness for books.
About McDermott Will & Emery
McDermott Will & Emery is an international law firm with a diversified business practice headquartered in Chicago, USA, with revenues exceeding $1 billion. The firm partners with leaders around the world to advance missions, transcend boundaries and shape markets. With more than 20 locations worldwide, McDermotts' team works seamlessly across practices, industries and geographies to deliver highly effective - and often unexpected - solutions that drive success. The more than 1,200 attorneys bring their personal passion and legal skills to bear on every matter for their clients and the people they serve.
About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots, but building real Human 2 Human connections between you and your B2B buyers.
Shownotes
Find Nik on LinkedIn
(https://www.linkedin.com/in/dr-nikolaus-von-jacobs/)
Nik’s company McDermott Will & Emery
(https://www.mwe.com/)
McDermott's annual cross-border M&A conference MuMAC
(https://mumac-conference.com/)
Nik’s favorite business book: Monkey Business by John Rolfe and Peter Troob
(https://www.amazon.com/-/de/dp/0446525561/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1629784969&sr=1-1)
Nik’s favorite business leader: Ray Dalio, Co-Chief Investment Officer & Chairman of Bridgewater Associates, L.P.
(https://www.linkedin.com/in/raydalio/)
In today's episode with Dr. Nikolaus von Jacobs, Partner at McDermott Will & Emery you will learn
1. The slow transformation of the legal industry from traditional reputation-based business to the use of marketing and sales.
2. How Nik developed the highly regarded MuMAC and successfully adapted its model to the circumstances of the pandemic
3. A step-by-step guide on how to efficiently build your own conference from scratch
About Nik
Nik's great passion is driving deals, where in his role as Partner at McDermott Will & Emery he usually, as a first step, takes on the role of a matchmaker by presenting deal opportunities to interested parties. He has considerable expertise in private equity, M&A, venture capital, China outbound & inbound, among others. In addition, Nik is very keen to connect people and co-chairs McDermott's annual cross-border M&A conference "MuMAC", which brings together international M&A and PE professionals in Munich every September. Additionally, Nik has been recognized numerous times, for example as Leading Lawyer for Corporate Law by the Handelsblatt in their Best Lawyers 2021 Germany Ranking. In his spare time, he sees his true vocation in spending a lot of time with his family, and he has a great weakness for books.
About McDermott Will & Emery
McDermott Will & Emery is an international law firm with a diversified business practice headquartered in Chicago, USA, with revenues exceeding $1 billion. The firm partners with leaders around the world to advance missions, transcend boundaries and shape markets. With more than 20 locations worldwide, McDermotts' team works seamlessly across practices, industries and geographies to deliver highly effective - and often unexpected - solutions that drive success. The more than 1,200 attorneys bring their personal passion and legal skills to bear on every matter for their clients and the people they serve.
About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots, but building real Human 2 Human connections between you and your B2B buyers.
Shownotes
Find Nik on LinkedIn
(https://www.linkedin.com/in/dr-nikolaus-von-jacobs/)
Nik’s company McDermott Will & Emery
(https://www.mwe.com/)
McDermott's annual cross-border M&A conference MuMAC
(https://mumac-conference.com/)
Nik’s favorite business book: Monkey Business by John Rolfe and Peter Troob
(https://www.amazon.com/-/de/dp/0446525561/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1629784969&sr=1-1)
Nik’s favorite business leader: Ray Dalio, Co-Chief Investment Officer & Chairman of Bridgewater Associates, L.P.
(https://www.linkedin.com/in/raydalio/)
Previous Episode
Ep 35 - Vlad Blagojević - 101 for ABM - How to tackle Account Based Marketing for B2B companies
In today's episode with Vlad Blagojević, Co-founder of FullFunnel.io you will learn
1. Why Vlad considers a sole focus on generating leads as a major problem in B2B Marketing
2. A step-by-step guide on how to realize efficient Account based Marketing in the B2B industry
3. The superpower of personalized gifts for generating high response rates, hot leads and binary feedback
About Vlad
Vlad is a highly experienced sales and marketing executive who has been selling and marketing B2B technologies and services since 2006. Having a background in software engineering, Vlad started his career in respective roles at Sony and Dell EMC. As of 2006, he turned to sales consulting with a focus on the tech industry at Sirris, among others. Today, besides his role as B2B marketing consultant at FullFunnel, he is an ambassador for the think tank RevGenius. Vlad's commitment to sharing his expertise is reflected in his work as author of the 6-week ABM playbook and his past entrepreneurial activities as founder of Growth Hacking Belgium and Lean Start-up Circle Brussels. In his free time, he enjoys spending time with family and friends, swimming, cycling and playing drums.
About FullFunnel.io
Based on the principle of "fewer leads, more value," FullFunnel helps B2B technology and services companies with long and complex sales cycles generate demand and unlock business opportunities with the help of FullFunnel Account-based Marketing. With more than 30 years of experience and knowledge, the team develops customized go-to-market strategies and inbound lead generation campaigns for their mid-sized and large clients. Moreover, they offer comprehensive B2B marketing training and a Slack community for B2B marketers who are interested in driving sales and moving the needle. The company was founded in 2020 by Andrei Zinkevich and Vladimir Blagojevic.
About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots, but building real Human 2 Human connections between you and your B2B buyers.
Shownotes
Find Vlad on LinkedIn
Vlad’s company FullFunnel.io
FullFunnel.io’s list of questions for efficiently defining your ICP
Vlad’s favorite business books: Influence: The Psychology of Persuasion by Robert Cialdini, To Sell is Human by Daniel Pink, The Business of Expertise by David Baker and Deep Work by Cal Newport
Vlad’s favorite business leader: Josh Braun, Founder of Josh Braun Sales Training, Gaetano DiNardi Head of Gro
Next Episode
Ep 37 - Mike Troiano - How to create your compelling company story that helps you win B2B customers, employees and investors alike
In today's episode with Mike Troiano, Partner at G20 Ventures you will learn
1. The major changes in marketing and why creative storytelling is becoming increasingly important in today's world.
2. What makes a good company story and a step-by-step guide on how to master effective storytelling
3. How to turn marketing and sales into a go-to-market team that drives your company's success
About Mike
Mike is a successful venture capitalist who brings nearly 25 years of business management and marketing experience to help entrepreneurs. A graduate of Cornell and Harvard Business School, he spent his early career at leading global advertising agencies including McCann-Erickson and FCB. Later, Mike served as President of NASDAQ-listed systems integrator Primix, among others, and helped companies like m-Qube and Actifio to incredibly successful exits. Today, besides being a partner at G20 Venture, he is a TechStars mentor, podcast host and board member of Hometap and Hack Diversity. He is one of the top 1% most influential people on Twitter and one of the most popular writers on venture capital on Medium. In his spare time, he enjoys the outdoors, whether on the water in the summer or in the mountains in the winter.
About G20 Ventures
Founded in 2013, G20 Ventures is a venture capital firm based in Boston, MA. Backed by more than 20 of the Northeast's most successful entrepreneurs, the company provides early-traction capital to East Coast tech startups. They believe that good business is personal, which is reflected in their "Human Scale Venture Capital" approach to investing. G2 Ventures looks for great teams that have fallen in love with great problems and are at or near the inflection point of customer validation. Thereby, their focus lies not on optimizing transactions at the expense of relationships or on scaling their own business, but clearly on the growth of the companies they invest in, and the capital entrusted to them. Their portfolio includes successful tech companies such as Evergage, 128 Technology, CloudZero and Mulberry.
About the host Sammy
Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots, but building real Human 2 Human connections between you and your B2B buyers.
Shownotes Mike
Find Mike on LinkedIn
(https://www.linkedin.com/in/mtroiano/)
Connect with Mike via Twitter
(https://twitter.com/miketrap?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor)
Check out Mike’s blog and podcast
(https://miketrap.medium.com/)
(https://racket.com/miketrap)
Mike’s company G20 Ventures
(https://www.g20vc.com/)
Mike’s favorite business book: Ogilvy on Advertising by David Ogilvy
(https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X)
Mike’s favorite business leader: Steve Jobs and Scott Galloway, Clinical Professor of Marketing at NYU Stern School of Business and founder of L2
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