QFF: Corey Morris of Voltage: From Employee to Owner, His SEO & CRM Strategies Deliver $2.2M ROI Annually—Key Insights on Avoiding Shiny Distractions, Embracing AI, and Creating Actionable Growth Plans for Long-Term Success. (Episode 604 - Corey Morris)
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12/12/24 • 23 min
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse!
Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron interviews Corey Morris, founder of Voltage, about his journey from employee to business owner. Corey shares how his proven SEO and CRM strategies deliver $2.2M in ROI annually. He emphasizes avoiding shiny distractions, embracing AI, and creating actionable growth plans for long-term success. With years of experience in digital marketing, Corey provides valuable insights for businesses looking to grow sustainably.
Key Takeaways for Small Business Owners: Prioritize ROI-Driven Marketing: Focus on strategies that directly impact your business growth, such as SEO and CRM, and avoid spending time on activities that don’t align with your ROI goals.
Resist the Temptation of Shiny New Tools: Stay disciplined with your current strategy and avoid jumping on every new trend or tool that comes your way. Consistency and focus are vital for sustainable growth.
Structured AI Experimentation: While embracing AI is important, allocate structured time for experimentation without letting it distract from proven strategies that are already working for your business. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?
Centralize Data with a CRM System: A well-organized CRM system is essential for understanding customer journeys, tracking ROI, and making informed decisions based on accurate, real-time data.
Set Actionable and Measurable Goals: Establish clear goals with specific actions tied to measurable outcomes. This helps prevent aimless efforts and ensures every action contributes to business growth.
Tailor Marketing Strategies to Your Business: Recognize that every business is unique. Adapt your marketing approach to fit your industry, target audience, and business model to maximize success and ROI. One action small business owners can take:
One actionable step small business owners can take, as advised by Corey Morris, is to create a clear, actionable marketing plan focused on measurable ROI. This involves prioritizing strategies that align with business goals, tracking results, and avoiding distractions from trendy tactics that don’t contribute to long-term growth. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇
Quotable quotes from our special Grow A Small Business podcast guest:
Success in marketing comes from focusing on ROI-driven activities, not just ticking boxes — Corey Morris Structured planning turns goals into measurable, actionable outcomes for growth — Corey Morris Avoid shiny distractions and stay consistent with strategies that align with your business goals — Corey Morris
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse!
Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron interviews Corey Morris, founder of Voltage, about his journey from employee to business owner. Corey shares how his proven SEO and CRM strategies deliver $2.2M in ROI annually. He emphasizes avoiding shiny distractions, embracing AI, and creating actionable growth plans for long-term success. With years of experience in digital marketing, Corey provides valuable insights for businesses looking to grow sustainably.
Key Takeaways for Small Business Owners: Prioritize ROI-Driven Marketing: Focus on strategies that directly impact your business growth, such as SEO and CRM, and avoid spending time on activities that don’t align with your ROI goals.
Resist the Temptation of Shiny New Tools: Stay disciplined with your current strategy and avoid jumping on every new trend or tool that comes your way. Consistency and focus are vital for sustainable growth.
Structured AI Experimentation: While embracing AI is important, allocate structured time for experimentation without letting it distract from proven strategies that are already working for your business. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?
Centralize Data with a CRM System: A well-organized CRM system is essential for understanding customer journeys, tracking ROI, and making informed decisions based on accurate, real-time data.
Set Actionable and Measurable Goals: Establish clear goals with specific actions tied to measurable outcomes. This helps prevent aimless efforts and ensures every action contributes to business growth.
Tailor Marketing Strategies to Your Business: Recognize that every business is unique. Adapt your marketing approach to fit your industry, target audience, and business model to maximize success and ROI. One action small business owners can take:
One actionable step small business owners can take, as advised by Corey Morris, is to create a clear, actionable marketing plan focused on measurable ROI. This involves prioritizing strategies that align with business goals, tracking results, and avoiding distractions from trendy tactics that don’t contribute to long-term growth. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇
Quotable quotes from our special Grow A Small Business podcast guest:
Success in marketing comes from focusing on ROI-driven activities, not just ticking boxes — Corey Morris Structured planning turns goals into measurable, actionable outcomes for growth — Corey Morris Avoid shiny distractions and stay consistent with strategies that align with your business goals — Corey Morris
Previous Episode
Lauren Hayes on Building Moxxi Property into a Thriving Business: Leading a Dedicated Team of 12, Achieving Success Through Strategic Growth, Leadership Excellence, and Fostering a Strong Company Culture. (Episode 603 - Lauren Heys)
In this episode of Grow a Small Business, host Troy Trewin interviews Lauren Heys, founder of Moxxi Property, shares her inspiring journey of creating a thriving business with a dedicated team of 12. She discusses the challenges of leadership, the importance of a strong company culture, and strategies for sustainable growth. Lauren dives into lessons learned from overcoming obstacles and adapting to market demands. Her insights provide practical takeaways for small business owners seeking success. Tune in for actionable advice and inspiration from a proven entrepreneur. Other Resources:
- When should a growing small business have a Board of Directors or Advisors?
- Get a return from an effective Chairperson of a Board
Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here.
Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions:
- What do you think is the hardest thing in growing a small business? Lauren Heys believes the hardest thing in growing a small business is striking a balance between scaling operations and maintaining the quality of products or services. Additionally, she emphasizes that building a reliable team while managing consistent cash flow can be particularly challenging.
- What's your favourite business book that has helped you the most? Lauren Heys highlights "Ready, Fire, Aim" by Michael Masterson and "100M Offers: How to Make Offers So Good People Feel Stupid Saying No" by Alex Hormozi as two influential business books. "Ready, Fire, Aim" emphasizes the importance of prioritizing execution over perfection when scaling a business, while "100M Offers" provides actionable insights on crafting irresistible offers to drive growth and revenue. Both books have significantly shaped her approach to building and scaling her business.
- Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Lauren Heys recommends online learning resources like Leila Hormozi's content, known for its blunt and actionable business advice, and Cody Sanchez's insights, which focus on acquiring and scaling traditional brick-and-mortar businesses.
- What tool or resource would you recommend to grow a small business? Lauren Heys recommends leveraging AI tools and mentorship to grow a small business. She highlights the importance of using technology, such as AI-powered tools for task management and customer communication, to streamline operations and enhance efficiency. Additionally, she emphasizes the value of having a good mentor to provide guidance and insight, helping entrepreneurs navigate challenges and scale their businesses effectively.
- What advice would you give yourself on day one of starting out in business? Lauren Heys advises her day-one self to remember that "your efforts and dreams are worth it." She emphasizes the importance of self-belief, pushing through self-doubt, and continuously striving to improve. Lauren highlights the value of perseverance and the mindset that every day is an opportunity to practice, grow, and get better as a leader and entrepreneur.
Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights!
Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.
Quotable quotes from our special Grow A Small Business podcast guest:
Consistency and grit are the cornerstones of every successful business journey — Lauren Heys The right people in the right roles will always amplify your success — Lauren Heys
True leadership is about creating a safe, thriving space for your team to grow — Lauren Heys<...
Next Episode
Scaling Job Rack to 7 Figures: Noel Andrews on Building a Remote Recruitment Service, Helping Small Businesses Hire Top Talent from Eastern Europe and South Africa, and Achieving Success Through Team Culture and Clear Roles. (Episode 605 - Noel Andrews)
In this episode of Grow a Small Business, host Troy Trewin interviews Noel Andrews, CEO of Job Rack, shares his journey of building a remote recruitment service that reached 7-figure revenue. He discusses how Job Rack helps small businesses hire top talent from Eastern Europe and South Africa. Noel highlights the importance of building a strong team culture, defining clear roles, and focusing on long-term success. Tune in to learn valuable insights on recruitment and growing a sustainable business.
Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.
And a snapshot of the final five Grow A Small Business Questions:
- What do you think is the hardest thing in growing a small business? According to Noel Andrews, the hardest thing in growing a small business, particularly for Job Rack, is maintaining focus. As a small business owner, you often wear multiple hats, and it’s crucial to prioritize the most important tasks. Balancing the pressure to "just crack on" while ensuring you're dedicating time to the right areas for growth is a constant challenge. Focus and strategic decision-making are key to overcoming this hurdle.
- What's your favourite business book that has helped you the most? Noel Andrews' favorite business book is The Power of Moments by Chip and Dan Heath. This book emphasizes how to create exceptional experiences for clients and customers. Noel values it for helping him differentiate Job Rack by focusing on memorable moments that set his business apart.
- Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Noel Andrews recommends joining online communities with a real-life element, such as the Dynamite Circle, a network for location-independent entrepreneurs. He finds these communities invaluable for personal and professional growth, offering support, shared experiences, and advice from like-minded individuals. Additionally, he suggests consuming content like Masters of Scale by Reid Hoffman for insights on scaling businesses.
- What tool or resource would you recommend to grow a small business? Noel Andrews recommends using calendar blocking as a key resource for growing a small business. By scheduling focused time for essential tasks and writing out daily priorities in a paper notebook, small business owners can stay organized and productive, ensuring they focus on the most impactful activities. This simple yet effective tool helps maintain clarity and direction amidst the challenges of running a business.
- What advice would you give yourself on day one of starting out in business? Noel Andrews would tell himself on day one of starting out in business, "You're doing the right thing, and it's the journey, not the destination." He emphasizes the importance of focusing on the process rather than obsessing over specific financial goals. Understanding that business growth is a long-term journey would have helped him maintain perspective as he navigated the challenges of building Job Rack.
Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights!
Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.
Quotable quotes from our special Grow A Small Business podcast guest:
Focus on the journey, not just the destination, because the growth lies in the process — Noel Andrews
Investing in your people and culture creates a foundation for lasting business growth — Noel Andrews
In business, clarity on roles and culture is the key to sustainable success — Noel Andrews
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