Grow A Small Business Podcast - From Corporate to CEO: Jean Ginzburg's Journey Building Gipht with a Dedicated 3-Member Team, Mastering Digital Marketing, Driving Strategic Growth, and Leveraging Mentorship in the Evolving Corporate Gifting Industry. (Episode 591 - Jean Ginzburg)

From Corporate to CEO: Jean Ginzburg's Journey Building Gipht with a Dedicated 3-Member Team, Mastering Digital Marketing, Driving Strategic Growth, and Leveraging Mentorship in the Evolving Corporate Gifting Industry. (Episode 591 - Jean Ginzburg)

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11/12/24 • 36 min

In this episode of Grow a Small Business, host Troy Trewin interviews Jean Ginzburg, founder and CEO of Gipht, shares her transformative journey from a corporate employee to an entrepreneur. She discusses the challenges of navigating digital marketing and the importance of establishing robust operational processes. Jean highlights how mentors and advisors have been pivotal in her growth, providing valuable insights into strategic development. Tune in to explore her experiences in the competitive world of corporate gifting and the lessons learned along the way. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions:

What do you think is the hardest thing in growing a small business? Jean Ginzburg identifies the hardest thing in growing a small business as establishing effective operational processes. She emphasizes that having the right systems in place is crucial for scalability and delivering on client promises, underscoring the importance of operations alongside sales and marketing in achieving business success.
What's your favourite business book that has helped you the most? Jean Ginzburg's favorite business book is Abundance by Peter Diamandis. She appreciates how the book highlights positive advancements in technology and society, encouraging readers to focus on the optimistic aspects of progress rather than the negative narratives often presented in the news.
Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Jean Ginzburg recommends Peter Diamandis's podcast, Moonshots, as a great resource for small business growth. The podcast features cutting-edge ideas and guests from various industries, focusing on technology, AI, and innovative solutions. These discussions can provide valuable insights and inspiration for entrepreneurs looking to advance their businesses.
What tool or resource would you recommend to grow a small business? Jean Ginzburg recommends using a project management tool, specifically Trello, to help grow a small business. She highlights that having strong operational processes is essential for scaling, and a tool like Trello can effectively organize tasks, enhance team collaboration, and ensure that projects are managed efficiently.
What advice would you give yourself on day one of starting out in business? Jean Ginzburg advises that on day one of starting out in business, she would likely refrain from saying anything specific. She believes that the naivety of not knowing everything about the challenges of running a business is beneficial, as it encourages one to take the leap. Instead, she would encourage herself to focus on learning as much as possible, emphasizing the importance of gaining knowledge through experience while not dwelling on the fears associated with starting a business.

Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

Quotable quotes from our special Grow A Small Business podcast guest: Embrace the unknown of entrepreneurship; it's your naivety that will fuel your passion and drive — Jean Ginzburg The journey of entrepreneurship is less about knowing everything and more about being willing to learn and adapt — Jean Ginzburg The heart of a successful business lies in understanding your operations as much as your sales — Jean Ginzburg

What do you think is the hardest thing in growing a small business? Jean Ginzburg identifies the hardest thing in growing a small business as establishing effective operational processes. She emphasizes that having the right systems in place is crucial for scalability and delivering on client promises, underscoring the importance of operations alongside sales and marketing in achieving business success.
What's your favourite business book that has helped you the most? Jean Ginzburg's favorite business book is Abundance by Peter Diamandis. She appreciates how the book highlights positive advancements in technology and society, encouraging readers to focus on the optimistic aspects of progress rather than the negative narratives often presented in the news.
Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Jean Ginzburg recommends Peter Diamandis's podcast, Moonshots, as a great resource for small business growth. The podcast features cutting-edge ideas and guests from various industries, focusing on technology, AI, and innovative solutions. These discussions can provide valuable insights and inspiration for entrepreneurs looking to advance their businesses.
What tool or resource would you recommend to grow a small business? Jean Ginzburg recommends using a project management tool, specifically Trello, to help grow a small business. She highlights that having strong operational processes is essential for scaling, and a tool like Trello can effectively organize tasks, enhance team collaboration, and ensure that projects are managed efficiently.
What advice would you give yourself on day one of starting out in business? Jean Ginzburg advises that on day one of starting out in business, she would likely refrain from saying anything specific. She believes that the naivety of not knowing everything about the challenges of running a business is beneficial, as it encourages one to take the leap. Instead, she would encourage herself to focus on learning as much as possible, emphasizing the importance of gaining knowledge through experience while not dwelling on the fears associated with starting a business.

Previous Episode

undefined - Achieving Business Success with Frank Greef: From Founding Realbase with a 20-Member Team to Head of Industry at Domain — Explore Growth Strategies and His Unique Cookbook Initiative Supporting Charity. (Episode 590 - Frank Greef)

Achieving Business Success with Frank Greef: From Founding Realbase with a 20-Member Team to Head of Industry at Domain — Explore Growth Strategies and His Unique Cookbook Initiative Supporting Charity. (Episode 590 - Frank Greef)

In this episode of Grow a Small Business, host Michael Denehey interviews Frank Greef, the Head of Industry at Domain and former founder of Realbase. Frank shares his journey of building and leading a successful business with a dedicated 20-member team, offering insights into strategies for scaling and maintaining growth. He also discusses his new passion project — a cookbook supporting charity, combining his love for cooking with a commitment to giving back. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Michael delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions:

What do you think is the hardest thing in growing a small business? Frank Greef identifies the hardest part of growing a small business as dealing with the "unknown unknowns." These are the unpredictable challenges that lie beneath the surface—issues you can’t foresee that bring unexpected mental and emotional demands. He describes these surprises as the “iceberg below” that can catch business owners off-guard, emphasizing how they can create stress and roadblocks. This focus on the hidden challenges highlights the importance of resilience and adaptability in business growth.
What's your favourite business book that has helped you the most? Frank Greef's favorite business books include The 10X Rule by Grant Cardone for mindset, Elon Musk by Walter Isaacson for innovation, and Delivering Happiness by Tony Hsieh for customer experience, each shaping his approach to growth and impact.
Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Frank Greef recommends The Diary of a CEO for its insightful conversations, though he notes its recent shift in focus. For business-specific advice, he highlights Alex Hormozi's Acquisition.com, where Hormozi shares actionable strategies for scaling from zero to multi-million-dollar revenues.
What tool or resource would you recommend to grow a small business? Frank Greef suggests that the best tool is self-learning paired with accountability. Instead of just consuming information, he emphasizes implementing what you learn immediately, testing its impact, and adapting as needed—turning knowledge into actionable growth for your business.
What advice would you give yourself on day one of starting out in business? Frank Greef’s advice to his day-one self in business would be, “You’ve got this, little buddy!” Acknowledging the journey as a challenging yet rewarding roller coaster, he emphasizes resilience and faith in one’s ability to overcome the unknowns that lie ahead.

Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights!

Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

Quotable quotes from our special Grow A Small Business podcast guest: True growth in business comes from learning to let go, not holding all the keys yourself – Frank Greef Success isn’t just reaching goals; it’s finding purpose and giving back along the way – Frank Greef Learning without action is a wasted resource – implement and grow with every insight – Frank Greef

Next Episode

undefined - QFF: Maximize Your Executive Assistant's Impact with Monique Helstrom: Discover Proven Strategies to Boost Business Growth and Efficiency, Transforming Your Small Business into a Powerhouse with Expert Coaching. (Episode 592 - Monique Helstrom)

QFF: Maximize Your Executive Assistant's Impact with Monique Helstrom: Discover Proven Strategies to Boost Business Growth and Efficiency, Transforming Your Small Business into a Powerhouse with Expert Coaching. (Episode 592 - Monique Helstrom)

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday host Rob Cameron interviews Monique Helstrom from Monique Helstrom Coaching shares her expertise on leveraging executive assistants to enhance business efficiency and growth. Discover practical strategies for building a strong working relationship and maximizing your team's potential. Monique emphasizes the importance of tailored coaching for small businesses, enabling leaders to focus on their core strengths while empowering their EAs. Join us for valuable insights that can transform your approach to productivity and success! Key Takeaways for Small Business Owners:

Maximize Your Executive Assistant's Potential: Invest time in understanding how to leverage your Executive Assistant (EA) effectively. A well-coached EA can significantly enhance your productivity, allowing you to focus on strategic tasks that drive business growth.

Prioritize Relationship Building: Strengthening the relationship with your EA can lead to improved collaboration and efficiency. Regular check-ins and open communication help align your goals and expectations, fostering a more productive partnership.

Embrace Continuous Improvement: Even if you already have an EA, there’s always room for growth. Seek coaching to identify new strategies and areas for development, ensuring that both you and your EA evolve together as your business needs change.

Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?

Delegate to Elevate: Recognize that you cannot do everything alone. Delegating tasks to your EA not only frees up your time for high-priority work but also empowers your assistant, contributing to their professional growth and satisfaction.

Be Open to Learning: Whether through coaching or personal reflection, remain open to learning. This mindset will enable you to adapt and refine your management style, ultimately leading to better outcomes for your business and team.

Focus on Being Your Best Self: As a small business owner, it's crucial to prioritize your well-being. By optimizing your support systems, including EAs, you can avoid burnout and ensure that you are bringing your best self to your business every day.

One action small business owners can take:

One action small business owners can take, as highlighted by Monique Helstrom, is to invest time in training and developing their Executive Assistants (EAs). By providing resources, guidance, and mentorship, business owners can empower their EAs to take on more responsibilities and contribute to the strategic goals of the business, ultimately enhancing productivity and creating a more effective partnership. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time.

Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇

Quotable quotes from our special Grow A Small Business podcast guest: You can't do it all, but you can be the best version of yourself — Monique Helstrom

Investing in your team's growth leads to greater success for your business — Monique Helstrom

Building a strong relationship with your assistant is key to maximizing your time and impact — Monique Helstrom