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Today I thought it would be fun to talk about 2020, what a year, right? Like what the? It is hard to even understand how a year ago we were all dying to get out of 2019 out of that decade. We were all so excited to just turn over a new year. I am willing to bet that if you are the journaling type, you have entries about how you couldn't wait to get out of 2019. I have those, I was even a part of group chats where the title of the group chat was 2020 will be our best year.

Needless to say, there was a lot riding on 2020, and it kind of seems like homegirl buckled under the pressure a little bit. I don't think I need to really rehash everything that has happened. And of course, I wouldn't be encompassing everything, even if I tried, but it's safe to say that this year we'll be in history books. While 2020 seems to be bringing blow after blow, it's manifested for all of us in a different way. I know it unfolded way differently for me than I could have ever imagined. And even though things have been frustrating about this year, there are things that have been good.

Yes. I said it. You have to look for the good sometimes and I do believe it's there. In the spirit of honesty and transparency with my listeners, I want to make sure that I talked about the things that I've learned this year. This has been a big growing year for me. I'm honestly not sure what the year would have looked like if it hadn't turned out this way, I will always wonder if I would've had the same opportunities for growth in 2020. If it hadn't been the strange year that it is. But since we'll never know, I want to share with you some of the things that I've learned in the hopes that you will resonate with them yourself and sort of figure out how to move forward with these lessons. Or maybe it's just things that you need to hear. So I'm going to mostly talk about business, but there are definitely some things about being a wife, a mother, a daughter, a friend that I also want to share.

The first thing that I learned after living through this year is that you can, and you need to be creative enough to pivot in your business. If you are a business that was hit by the shutdown, then you know that the word pivoting is probably the word of 2020, right? You've heard it several times. Or if you're working in a nine to five, you probably spent some time working from home this year. You've maybe taken this time to realize that your business, your side hustle business can really grow. Maybe your business dreams have grown themselves. You want to rely on that more. While it feels like 2020 and the things that have changed, it was forced upon us. I want you to realize that we were always meant to pivot in business in life. We are always meant to learn and grow and try new things. We're meant to niche down, niche out. We're meant to try new opportunities. We're meant to explore new possibilities. So while of course, you could have lived without it being forced upon you. Like, thanks, but no thanks. And you might not have felt as ready as you needed to be. If you were in the middle of a pivot, I hope that you're starting to see the other side. And I hope you give yourself permission moving forward to always know that you can pivot that you can.

My business has pivoted a lot. This year. I've worked with a lot of clients who are also pivoting. They're pivoting out of a certain industry for, for many reasons, or they're moving their lives from one state to another across the country. And they're taking everything that has happened in 2020 as a sign. Life is not long enough to wait. It's not the time to wait and see what happens. It's not the time to wait and let the economy or the election or whatever it is, influence your decision, which is going to lead me to my second lesson learned that you were always in control of the things that matter. Now, if 2020 has taught me anything, I don't know about you. It is that we are not in control of a lot. Like there's a lot. We can't control which for a mother, who's a business owner. That's a hard blow, right? We want to be able to control lots of stuff.

And we know that we are not in control of a whole lot, but that there is actually a lot we can control. And I think that there have been times where we sort of take that for granted, or we don't realize that we do have control over certain things. For example, many of us wait for the new year to start over. We think that just because it's a good time to start something. And I think a lot of us got hurt by the fact that we may have waited until 2020 to start something new, only to see it not be able to thrive in this new environment. The thing is you always had the power to start where whatever you wanted whenever you wanted, because the fact that clients do or don't sign with you, or the fact that you're showing up and providing value, that's all in your control.

You have control over whom you spend your time with. You h...

Today we're going to talk about five ways to get clients from email marketing. By now in your business, you have most likely heard that email marketing works from a bunch of different business gurus, but you've been on the receiving end of some emails that are super annoying. You delete them, you don't open them. You send them to an email, you never check you unsubscribed from them. So if you do that, then your clients are probably going to do that to you, right? And why waste your time? So email marketing is a strategy that doesn't always feel effective, but I want to talk about it today with you because it can be a great place to show up and it can be a great place to direct your audience to where you'd like them to show up for you. It can be a great way to drive a point home because people need to hear things over and over again before it starts to sort of wake up in their brains and start to connect, right? It can be a great place to start building relationships and really just reminding people that you're there. They may not read your emails every time. They may not even open your emails, but they see you in their inbox. You are showing up for them, and you have to believe that on a regular basis that you are showing up for them. And for that, the right people will appreciate, you know, the wrong people will do just the opposite, right? They won't appreciate it. They might even unsubscribe, which when you start to see your numbers go down, it feels awful at first, right? But if you can get to the place where you separate yourself from the outcome, to know that your message is just not for them and that's why they unsubscribed it doesn't mean it's not a good message. There's a difference there. It's still can be a good message. It's just not for everybody. And the wrong people are excusing themselves and that’s ok. That way you're making room on your list for people who want to hear what you have to say, people are actually going to open up your emails, um, and build relationships back with you and who allow you to show up for them. The first way is a welcome sequence. When people sign up, for any reason, you can throw them into a welcome sequence. Every email marketing platform has all of these capabilities that I'm going to talk about today. They might call them something a little bit different. They might use different words, but they are all really the same function. Personally, I use Mailer Lite. Not a paid advertisement! When people sign up for any reason to your emails, it can be because of a freebie or it could be because of a workshop, any reason at all, you can throw them into a welcome sequence. A welcome sequence consists of about an email a day for somewhere between five to seven days is typical. You can do whatever you want. You can do three days. You can do 10 days or somewhere in between. And typically each piece gives your people an all-around view of your business and how you help them. This is how you build relationships with your audience. And it's also how you can provide value. So I'll give you an example. The first email might be a welcome email to the business. And it could have the freebie or whatever the reason is that they signed up. Maybe they signed up for the workshops. Then you give them information about the workshop. The next email can be how you started your business and why you started it. And what the purpose is behind it. Then another email might be about you that is a connection point. If you're a mother and that's a lot of the people that you attract, maybe you want to talk about motherhood. If you attract a lot of people who need time management help, maybe you want to start talking about that a little bit. If you have a podcast, you might want to dedicate an email just to the podcast so that you let people know, this is another way to connect with me. If you have a Facebook group that you love hanging out in, that might be an email. This a way that you can start to build relationships with your audience and show them how you provide value. You let them know what the brand is and what your secret sauce is. Just a little bit behind who you are and how you've become the way that the person that you are in the business that you are. So the second tip is a lead magnet. Now you have heard this called many things before a freebie, opt-in, etc... It is a piece of content that's completely free. And it is a way to kind of give people a little taste of what you help with and how you do your business. It can be a ton of different forms. This can be a checklist, a video, an ebook, the possibilities are literally endless. And the biggest reason that we do this in our business is that it turns a cold lead into a warm lead, pretty instantly. It's how you get people to taste a little bit of what you provide. It's also how you show off what to give your audience sort of a small transformation, and then having an offer at the end to stay in your audience so that they can g...

How much do you avoid DM's or private messaging people in your online business?

For most of us, it's a LOT. We all have at least one situation where DM's went wrong and it's really scary to put ourselves back in that situation again.

But what if I told you that being fearful of DM's will keep a cap on your potential in your business? Not only will you miss out on a particular opportunity to build trust, you will also miss out on going deeper with the problems your ideal clients face.

Let's chat about overcoming the fear of DM's today - hear me out, it's got a lot of good points!

In this episode, we are:

💣 breaking down what's really behind a DM (the fear of rejection) and how to overcome it

💣 at what point in your process to getting clients that the DMs become the most helpful, and

💣 how to not be seen as the slimy car salesman in the DM and have a real conversation with your potential clients

Introducing the Fear to Free Summer Challenge! In this FREE challenge, you will:

→ learn how to do money-making activities with simplicity and intention

→ conquer the fears you have in your business by taking action towards proving your mean girl wrong

→ have a strong, resilient business when it's time to ramp up in Q4

When we feel too much fear, we aren't free.

Here's how the Fear to Free Summer Challenge works:

1. Register here: https://feartofree.allison-nelson.com
2. Download the tracker so you can keep track of the episodes and challenges!
3. Listen to Solopreneur AF each week for a chat around a particular fear in online business, and a mini challenge to get around that fear
4. Post your takeaways in the HW post inside the free community on FB every Friday
5. Each week, I'll take the entries and pull a winner for a prize!

Listen to Solopreneur AF on Apple, Google, Stitcher or Spotify!

I'd love to hear how you enjoyed this episode! Follow me on IG @theallisonnelson, and click HERE to join my FB Community (with 1000 members to be featured in front of).

Are you ready to pull out a chair for the fear holding you back, so you can have the best summer ever?! Don't forget to register for the challenge!

Want to work with me more fully? Here are 3 ways to do that:

• Clarity is my JAM session: Let’s face it, you’re not here to make a buck here and there, but you’re flopping around and your business doesn’t feel legit. In this 60 minute session + 10 days of Voxer coaching, we’ll jam out on a plan for dominating your industry, how to actually implement it immediately, and what to do once your clients start rolling in. You’ll also get a library of resources that pertain to your business so you can feel supported long after the call is over. Ready for some supported planning and auditing from an experienced coach? Let’s get the JAM SESSION started!
• Fast Track to Four Figures: Are you ready to get clients every month, but you aren’t sure how to make it happen? It’s time to feel clear and confident about what you offer, how to market it, and sell the shit out of it - no more landing in the scrollhole and feeling like you’re pitch-slapping everyone online just to stand out from the crowd. Based on my proven 3 step method to getting clients consistently online, this 6-month program includes everything you need to go from being overwhelmed by all the information out there telling you the must-haves to feeling in control, confident and secure in how you’ll make money every day so that you can go full-time in your online business. Click here for details and to apply for your spot!
• The Offer Lab Workshop: The answer to “how can I grow my business and not work a million hours a week?” is simple: your offers. If you are feeling stuck, wanting to expand but not combust, and get more sales on your offers, The Offer Lab Workshop is the place for you! Learn how to create offers that position you as the expert and land more clients, all with my signature style of simplicity and intention. Watch those clients get bigger results (and your client retention going sky high) after this workshop! This is a live recorded workshop & workbook with lifetime access ...

Confession: I love offers.

They are one of the most exciting things in your business, and here's why:

• it describes your unique take on a result you want to provide to your clients,
• it gives you confidence in how much money you'll make, and
• it drives some of the more frustrating things about being a solopreneur: networking, creating content, and knowing your ideal client inside and out

On the Internet streets, I'm seeing a lot of trends that are no bueno when it comes to making money and selling your offers, and I want to make sure they aren't happening in your business.

Today, I'm pointing out:

• why you might be throwing "all the things" in your offer
• why the features of your offer aren't getting any love from your potential clients
• the biggest mistake we make when we try to go bold with our messaging

I'd love to hear how you enjoyed this episode! Follow me on IG @theallisonnelson, and click HERE to join my FB Community (with 1000 members to be featured in front of)

Want to work with me more fully? Here are 3 ways to do that:

• Clarity is my JAM session: Let’s face it, you’re not here to make a buck here and there, but you’re flopping around and your business doesn’t feel legit. In this 60 minute session + 10 days of Voxer coaching, we’ll jam out on a plan for dominating your industry, how to actually implement it immediately, and what to do once your clients start rolling in. You’ll also get a library of resources that pertain to your business so you can feel supported long after the call is over. Ready for some supported planning and auditing from an experienced coach? Let’s get the JAM SESSION started!
• Fast Track to Four Figures: Are you ready to get clients every month, but you aren’t sure how to make it happen? It’s time to feel clear and confident about what you offer, how to market it, and sell the shit out of it - no more landing in the scrollhole and feeling like you’re pitch-slapping everyone online just to stand out from the crowd. Based on my proven 3 step method to getting clients consistently online, this 6-month program includes everything you need to go from being overwhelmed by all the information out there telling you the must-haves to feeling in control, confident and secure in how you’ll make money every day so that you can go full-time in your online business. Click here for details and to apply for your spot!
• Book a Discovery Call: You want to get to your first four figure month like yesterday, but you're stuck in doing all the things and having all the ideas. Lay it on me for 30 minutes, and let's see if we'd make a good fit to work together. Click here to grab a time to chat on my calendar!

Many people say that self-doubt is really holding them back in their business. When I saw the statistics I was honestly surprised. I thought fear would be a bigger factor. But then I came across more information on self-doubt in businesses. One quote I came across that I want to share with you is “doubt kills more dreams than failure ever will”. I was shocked but I started to reflect on it. One thing I really talk about with my coaching clients is the belief that can accomplish their goals. And really a belief is the opposite of doubt so it started making more and more sense to me. Belief in yourself and your business is imperative to the growth of your business! You have to believe that you can, you have to believe it’s possible and you have to believe in your dreams. 92% of people let that doubt creep into their thoughts and let it take over their business.

The definition of self-doubt is a feeling of insecurity about your abilities or any actions you might take. This can begin in childhood, maybe someone made you feel not good enough. But we’re going to go into how this can affect your business now. I’m going to get into some strategies and questions you can ask yourself to help overcome self-doubt. Let’s also remember that this is part of your mindset. Your mind is the last thing to change. Your actions change first so give it time and work to really get into a new mindset and headspace. Action is going to get you to the point where your brain will actually believe it.

The first strategy I want to talk about is shifting your weaknesses into strengths. If you’ve ever been in a job interview and they’ve asked you what your biggest weakness is. I think it’s a terrible question. When you’re in an online business it can be isolating you don’t have a group of coworkers to talk to and that understand your business. We can get into the trap of comparing our own businesses to others and thinking well I’ve only been open for 6 months and they’ve been open for 18 months. So every time you’ve heard that “what’s your weakness” swap it mentally into a strength. Instead of harping on the weakness of your business, trade that mindset for something good you can bring to the table. For example, your weakness is that it may take you a little longer to complete a project, but it’s because you’re incredibly thorough and detail-oriented and dig deep into each step and make sure it’s done correctly. You may think that having three kids is a weakness for you, more people that need you, and more attention off of your business. But this can also be a strength. First of all, there are a whole lot more ups and downs that can happen, but that’s exactly what a business does too. So your management skills are going to be strong and prepare you for this in your business. Take the time to write down a couple of weaknesses that you feel you have and rephrase them into a strength. Revisit them and remember them!

The second strategy is the vision you have for your life and why that matters. Your self-doubt will convince you out of things you really want in your life and business. You need to stop and think past that. One exercise you can do is write down all about the life you want. I don’t care how scary or out of the box they seem. These are your big dreams! For me, I envisioned slow mornings, and I knew that meant retiring my husband. For all transparency, my husband got laid because of Covid, but he was able to not worry about finding a new job right away. Now that I got to check this off of my list, I’ll keep dreaming and adding big goals to this list. Once you have the long-term in mind, make sure your goals are getting you closer to your vision. It’s not just enough to just say “make money”, make sure you’re thinking about your impact and how that money can affect your family and others. You have a bigger purpose than just doubting yourself!

The third strategy we’re going into is taking action. As women, a lot of us spend too much time overthinking. If you haven’t heard of Mel Robbins’ 5 Second Rule I highly recommend taking a look at her Instagram or her book. She says that when she has a big idea that she wants to do, she counts to 5, then gets up and goes for it. Doubt has to be negated with bravery and courage. One thing I encourage against is to stop consuming all the content you can find before taking action. You don’t have to watch every single video or take every course to begin your journey or take the next step.

Another thing that really holds people back is stopping in their tracks when something doesn’t go their way instead of pivoting and trying something new. If Covid has taught us anything we have to be able to pivot and be flexible. The businesses that can make changes and be creative are going to be businesses that survive and thrive. I want you to write down the triggers that cause you to procrastinate. These triggers can stop you and make you avoid the things you really ...