Jamie Collins: Navigating Tradition and Innovation in Grocery Marketing
02/08/25 • 24 min
Jamie Collins shares her career journey and insights on grocery marketing trends, emphasizing the significance of data, adaptability, and mentorship in the evolving landscape. The conversation highlights generational shifts in consumer behavior and the challenges of technology in marketing.
• Jamie's transition from corporate marketing to grocery
• Importance of data-driven marketing strategies
• Generational differences in consumer behavior
• Mentorship’s role in professional growth
• Challenges and opportunities with technology
• The need for community and support among women leaders
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Sign up for women leadership opportunities in the independent grocery industry
Join WGAJoin NGAAttend this year's NGA showF: https://www.facebook.com/NationalGrocersAssn
L: https://www.linkedin.com/company/national-grocers-association/
Host: Kristin Popp
Producer: Rachael Melot
Jamie Collins shares her career journey and insights on grocery marketing trends, emphasizing the significance of data, adaptability, and mentorship in the evolving landscape. The conversation highlights generational shifts in consumer behavior and the challenges of technology in marketing.
• Jamie's transition from corporate marketing to grocery
• Importance of data-driven marketing strategies
• Generational differences in consumer behavior
• Mentorship’s role in professional growth
• Challenges and opportunities with technology
• The need for community and support among women leaders
If you found value, be sure to subscribe to the podcast to never miss an episode.
Did you love the show - Text and tell us why.
Sign up for women leadership opportunities in the independent grocery industry
Join WGAJoin NGAAttend this year's NGA showF: https://www.facebook.com/NationalGrocersAssn
L: https://www.linkedin.com/company/national-grocers-association/
Host: Kristin Popp
Producer: Rachael Melot
Previous Episode
Heidi Huff & Nick Nikitas: Importance of In Person Networking
Listen to the discussion between Heidi Huff, SVP of Consumer Development at Alliance Retail Group and WGA board member, alongside Nick Nikitas, General Manager of Local Independent Grocery at Instacart at last year's NGA conference.
With detailed insights, Heidi and Nick illuminate how retail media analytics are empowering retailers to track every dollar spent, ensuring maximum impact and accountability.
The conversation also highlights the irreplaceable value of face-to-face connections in a people-centric industry. Even in our digital age, Heidi and Nick stress that nothing beats the camaraderie and networking opportunities at industry events like the National Groceries Association show. Experience the sense of community as multigenerational, family-owned businesses come together, nurturing relationships and preparing the next generation of leaders. Whether through thoughtful presentations or shared meals, the essence of collaboration and family is celebrated, showcasing the spirit that drives the independent grocery sector forward.
Hear more from Lori Brown.
Did you love the show - Text and tell us why.
Sign up for women leadership opportunities in the independent grocery industry
Join WGAJoin NGAAttend this year's NGA showF: https://www.facebook.com/NationalGrocersAssn
L: https://www.linkedin.com/company/national-grocers-association/
Host: Kristin Popp
Producer: Rachael Melot
Next Episode
Miriam Framson: Lessons from Austria to America
Miriam Framson is the Vice President of Operations at Citrus America, Inc., a US distributor of highest-quality European equipment for the food service and grocery industries.
Born to an Austrian mother and an American father, Miriam's personal and professional international experience spans continents. She earned both her master's in Export and Internationalization Management and her bachelor's in Economics from the University of Economics and Business in Vienna, Austria. Miriam is fluent in English and German. Before joining the family business in Florida in 2022, she worked for a global consulting firm, helping large organizations implement and manage new digital processes.
Miriam is passionate about delivering best-in-class equipment, industry-leading support, and innovate solutions that drive Healthy Profits for Citrus America's clients.
Did you love the show - Text and tell us why.
Sign up for women leadership opportunities in the independent grocery industry
Join WGAJoin NGAAttend this year's NGA showF: https://www.facebook.com/NationalGrocersAssn
L: https://www.linkedin.com/company/national-grocers-association/
Host: Kristin Popp
Producer: Rachael Melot
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