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Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler - The Importance of Understanding Your Graduate Program’s Audience

The Importance of Understanding Your Graduate Program’s Audience

09/29/24 • 3 min

Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler

Who is your graduate program designed to serve?

Or can you describe your program’s target audience? Would your answers be the same or different for each question? Should they be the same or different? Or could they be the same or different? How would the major role players that support your graduate program respond to these questions?

The question “Who is your graduate program designed to serve?” isn’t just critical – it is a keystone of strategic planning for a graduate program.

Click here to view the blog article: Who is your graduate program designed to serve?

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Who is your graduate program designed to serve?

Or can you describe your program’s target audience? Would your answers be the same or different for each question? Should they be the same or different? Or could they be the same or different? How would the major role players that support your graduate program respond to these questions?

The question “Who is your graduate program designed to serve?” isn’t just critical – it is a keystone of strategic planning for a graduate program.

Click here to view the blog article: Who is your graduate program designed to serve?

Previous Episode

undefined - Looking at How Learners & Program Management See the Learner Journey

Looking at How Learners & Program Management See the Learner Journey

The effectiveness of a graduate program depends on the understanding of individual learner journeys by program leaders and faculty, as well as the understanding of the program’s learner journey by individual learners. I explored these understandings from two distinct perspectives of the learner journey in my two previous episodes. One perspective was that of the learner, and the other was that of the program’s management. This episode's purpose is to show how aligning the two perspectives develops a framework for effectively managing graduate programs to the benefit of a diverse set of stakeholders, such as individual learners, faculty members, employers, and the community.

Click here to complete this 9 question assessment to see what your program's learner journey is telling you.

Next Episode

undefined - Embracing Skills-Based Hiring in Graduate Programs

Embracing Skills-Based Hiring in Graduate Programs

Welcome back to the GME News Digest Podcast Series. Hi, I’m Rodney Alsup, your host for this episode, “Embracing Skills-Based Hiring in Graduate Programs.”

Ashley Mowreader’s insightful Inside Higher Ed article inspired this episode. Her title, “What Skills-Based Hiring Means for Higher Ed” caught my attention, so I thought I would explore its significance for the graduate education community. Her article was among the twelve pieces of content I included in last week’s curated selection for GME News Digest subscribers.

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