The Future of Business Education - A Conversation with Dean Mauro F. Guillén, Cambridge Judge Business School

Have you ever thought about the path learners navigate when they go from realizing their need to learn to be a loyal program supporter? When both learners and program leaders really understand the path learners follow, it’s like having a roadmap to success for both. A roadmap with interesting goals like identifying knowledge gaps, choosing a program, enrolling, and becoming a committed supporter. In the following episode, I describe six stages that most learners follow on their journey. Improving program effectiveness and reputation comes from understanding the learner journey and these stages. This episode is based on a blog article I wrote titled, From First Encounters to Lifelong Advocacy: Navigating the Learner’s Journey in a Graduate Program – The Learner View.