From First Encounters to Lifelong Advocacy: Navigating the Learner’s Journey in a Graduate Program–The Learner View
06/05/24 • 5 min
Have you ever thought about the path learners navigate when they go from realizing their need to learn to be a loyal program supporter? When both learners and program leaders really understand the path learners follow, it’s like having a roadmap to success for both. A roadmap with interesting goals like identifying knowledge gaps, choosing a program, enrolling, and becoming a committed supporter. In the following episode, I describe six stages that most learners follow on their journey. Improving program effectiveness and reputation comes from understanding the learner journey and these stages. This episode is based on a blog article I wrote titled, From First Encounters to Lifelong Advocacy: Navigating the Learner’s Journey in a Graduate Program – The Learner View.
Have you ever thought about the path learners navigate when they go from realizing their need to learn to be a loyal program supporter? When both learners and program leaders really understand the path learners follow, it’s like having a roadmap to success for both. A roadmap with interesting goals like identifying knowledge gaps, choosing a program, enrolling, and becoming a committed supporter. In the following episode, I describe six stages that most learners follow on their journey. Improving program effectiveness and reputation comes from understanding the learner journey and these stages. This episode is based on a blog article I wrote titled, From First Encounters to Lifelong Advocacy: Navigating the Learner’s Journey in a Graduate Program – The Learner View.
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The Future of Business Education - A Conversation with Dean Mauro F. Guillén, Cambridge Judge Business School
Our conversation focused on: • How the coming baby drought will affect the future of business education? • How generational behavior will affect the future of business education? • How changes in the behavior of the middle classes will affect the future of business education? • How gender shifts will affect the future of business education? • How urbanization will affect the future of business education? • How technological advances will affect the future of business education? • How a culture of sharing will affect the future of business education? • How changes in the medium of exchange will affect the future of business education?
Next Episode
From Lead Collection to Fan Creation - Guiding Learners Through Your Graduate Programs Learner Journey The Program Management View
Once learners realize a learning need, they usually start a journey to address it. Many times, the journey starts out as self-directed and, at some point, it transitions to a guided journey. When a graduate degree program is involved, much of the self-directed journey planning starts with a web browser and an internet search. And during any stage of their search, learners may evaluate multiple journeys, all created by competing graduate programs.
The journey the learner ultimately selects is likely the one with the best guidance throughout each leg of the journey they are exploring. From a graduate program management view, the best guidance is likely provided by a journey organized around three systems:
- Lead Collection,
- Learner Conversion, and
- Fan Creation.
Designing and managing the journey with a systems approach facilitates the coordination of the program’s moving parts and components, which helps ensure learners receive the guidance they seek at each phase of any journey they are exploring. Let me give you an overview of each system and show you how they all connect.
Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler - From First Encounters to Lifelong Advocacy: Navigating the Learner’s Journey in a Graduate Program–The Learner View
Transcript
Welcome. I'm Rodney Alsup, Founder of the GME News Digest podcast series and host for today's episode, "From First Encounter to Lifelong Advocacy…Navigating the Learner's Journey in a Graduate Program." Now whether you're a graduate program leader, manager, director, faculty member, or member of an administrative team team,, understanding…the learner's journey from start to finish is key to both your program's,…and your learner's success. So this dive into the i
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