Will This App Kill TikTok in 2023?

12/12/22 • 7 min

With 1 Billion users, TikTok is certainly a popular app. However, is another app poised to steal TikTok's creators in 2023? There's a good chance there is. On this week, we discuss why an app you already know (that's not Instagram Reels) is making moves to take the lead in the short-form video space.

Links to the things we discussed this episode:

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

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12/12/22 • 7 min

5 Listeners

Good Morning Podcasters! - Will This App Kill TikTok in 2023?

Transcript Summary

In this intriguing episode titled "Will This App Kill TikTok in 2023?", the podcast explores the rising competition between two social media giants: TikTok and YouTube. TikTok, currently the seventh largest platform, is facing a potential threat from YouTube's latest feature, YouTube shorts. With YouTube's history of providing higher earnings for creators through ad revenue, popular influencers like Charli D'Amelio and Addison Rae might be enticed to shift their content to the platform. YouTube's move into shorts is seen as a significant development that could impact TikTok's dominance. Moreover, the episode highlights the opportunity for TikTok creators to explore YouTube shorts and expand their reach. Tune in to discover how this battle for creators' attention might reshape the social media landscape, and why YouTube's entry into the short video format may pose a genuine threat to TikTok's reign as one of the biggest platforms.

Transcript

Fuzz Martin 0:00

Good morning, podcasters. Is there an app that is poised to take over Tiktok in 2023? There might be.

Fuzz Martin 0:14

Hi friends, my name is Fuzz Martin and three times a week I bring you a show about marketing, advertising, PR and social media topics or news for your podcast. Today we're going to be talking about the social media side of things. We're all well aware of TikTok, what's fun, it's easy to get trapped watching short videos longer than you w

Will This App Kill TikTok in 2023? Top Questions Answered

How many users does TikTok have?

TikTok currently has 1 billion users.

What are the top five social media platforms in terms of user base?

The top five social media platforms by user base are: 1) Facebook, 2) YouTube, 3) WhatsApp, 4) Instagram, and 5) Facebook Messenger.

Where does Twitter rank among social media platforms in terms of user base?

Twitter is ranked 16th among social media platforms with 397 million users.

How much does TikTok's Creator Fund pay per 1000 views?

TikTok's Creator Fund pays about $0.02 to $0.04 per 1000 views.

Starting in January 2023, what percentage of ad revenue will YouTube pay to YouTube Shorts creators?

Starting in January 2023, YouTube will pay 45% of ad revenue to YouTube Shorts creators.

What opportunities does YouTube Shorts provide for creators?

YouTube Shorts provides an opportunity for creators to make more money and gain more visibility for their long-form content.

Is YouTube Shorts a potential challenger to TikTok's dominance?

Yes, YouTube Shorts' move into short-form videos may challenge TikTok's dominance in the future.

How many views does TikTok have compared to YouTube?

TikTok has 1 billion users, while YouTube has a larger user base.

How does TikTok's Creator Fund compare to YouTube's revenue sharing for Shorts?

TikTok's Creator Fund pays a specific amount per 1000 views, while YouTube will share 45% of ad revenue with YouTube Shorts creators.

Will YouTube's entry into short-form videos impact TikTok's future dominance?

YouTube's entry into short-form videos with YouTube Shorts may impact TikTok's dominance in the future.

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