Let's explore what today's 10-25 year olds are listening to. Today, I review insights from Spotify's Culture Next 2022 report, and have an anecdotal interview with my Gen Z daughter, Bri.
Links to the things we discussed this episode:
Follow Us
Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father
Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.
11/23/22 • 6 min
8 Listeners
Good Morning Podcasters! - What Podcasts Are Gen Z Listening To?
Transcript Summary
In this episode, Fuzz Martin delves into the podcast listening habits of Gen Z, particularly through the perspective of his daughter, Brianna. Brianna regularly tunes into a range of podcasts, including Therapy Gecko, Anything Goes with Emma Chamberlain, The Comment Section with Drew Afualo, Podcast, but Outside, and the Tiny Meat Gang podcast. She finds these shows funny and often appreciates their playful critiques of men. Faced with the pressures of a tumultuous world, Gen Z turns to audio content in large numbers, preferring podcasts over other forms of media like television and video games. Brianna discovers most of her podcast recommendations through snippets on her TikTok For You page and engages with them by watching YouTube versions when available or listening on Spotify during drives. Fuzz emphasizes the importance of authenticity, empathy, and vulnerability in connecting with Gen Z audiences, suggesting that podcasts should go beyond entertainment and serve as spaces for knowledge, learning, and catharsis. To gain further insights into Gen Z listenership, Fuzz mentions Spotify's Culture Next 2022 report. Finally, Fuzz wishes listeners a happy Thanksgiving and concludes the episode. So, if you're interested in exploring what podcasts are resonating with Gen Z and why they find them so compelling, this episode provides valuable insights and perspectives, offering an intriguing glimpse into the audio preferences of the younger generation.
Transcript
Fuzz Martin 0:00
Good morning, podcasters. Today we explore Gen Z and what kind of podcasts they're listening to. My daughter, Bri, is a college freshman and she's back home for Thanksgiving weekend. Yay. While we were sitting at the counter, I took the opportunity to talk to her about what she's listening to and what her friends are listening to when it comes to podcasts.
Fuzz Martin 0:25
Now, I would have interviewed her what our seven year old was feeling left out, a
What Podcasts Are Gen Z Listening To? Top Questions Answered
What are some popular podcasts for Gen Z?
Therapy Gecko, Anything Goes with Emma Chamberlain, The Comment Section with Drew Afualo, Podcast, but Outside, and Tiny Meat Gang podcast are some popular podcasts for Gen Z.
What are the characteristics of podcasts that resonate with Gen Z?
Gen Z prefers podcasts that are funny or make fun of men, and are hosted by Gen Z or younger millennials. They also appreciate authenticity, empathy, and vulnerability.
How does Gen Z describe their generation?
According to Spotify's Culture Next report, Gen Z describes their generation as stressed out and under pressure to fix the world's issues.
What is the preferred medium of media consumption for Gen Z?
Gen Z streams more audio than any other media, including TV and video games.
How do Gen Z individuals discover podcasts?
Gen Z individuals like Bri often discover podcasts through snippets on their For You page on TikTok.
What is the significance of podcasts having YouTube versions for Gen Z?
Having YouTube versions of podcasts allows Gen Z listeners, like Bri, to consume the content in a visual format, providing an additional way to engage with the podcast.
Where does Bri primarily listen to podcasts?
Bri primarily listens to podcasts on Spotify, often when driving.
What does Spotify's Culture Next report emphasize about podcasts for Gen Z?
Spotify's Culture Next report emphasizes that podcasts for Gen Z should go beyond entertainment and serve as spaces for knowledge, learning, and catharsis.
How many American Gen Z individuals enjoy consuming media from earlier decades?
According to the information provided, 70% of American Gen Z individuals enjoy consuming media from earlier decades.
What percentage of Gen Z individuals in the US use audio to understand themselves better?
The information states that 75% of Gen Z individuals in the US use audio to understand themselves better.
Show more Questions
Show more Questions
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/good-morning-podcasters-218010/what-podcasts-are-gen-z-listening-to-25049781"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to what podcasts are gen z listening to? on goodpods" style="width: 225px" /> </a>
Copy