Should You Pitch Journalists Via Social Media?

Good Morning Podcasters! - Should You Pitch Journalists Via Social Media?

Transcript Summary

In the episode titled "Should You Pitch Journalists Via Social Media?" on the Good Morning Podcasters show, Fuzz Martin explores the topic of pitching news about podcasts to journalists through social media. Cision's State of the Media report reveals the social media platforms most commonly used by journalists, including Facebook, Twitter, LinkedIn, Instagram, YouTube, WhatsApp, TikTok, and Snapchat. However, it is suggested to research journalists before pitching to ensure relevancy and only pitch quality stories that genuinely interest them. While pitching via social media is not preferred by most journalists, email remains the preferred method of communication, with a 54% chance of a pitch being read if it is relevant and well-crafted. Journalists' social media profiles can provide insights on whether direct messages are acceptable, but unless there is an existing relationship, email is recommended over social media. In the United States, journalists tend to prefer Twitter, Facebook, and LinkedIn. Tune in to this episode to gain valuable insights on the best practices for pitching journalists, emphasizing the importance of using email unless the journalist's profile indicates a preference for direct messages.

Transcript