Should You Pitch Journalists Via Social Media?
11/16/22 • 7 min
6 Listeners
Is it a good idea to pitch your podcast's news story via DM on Twitter, Facebook, or LinkedIn? We explore Cision's State of the Media report and talk about whether or not it's a good idea to use social media to pitch journalists.
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Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.
Is it a good idea to pitch your podcast's news story via DM on Twitter, Facebook, or LinkedIn? We explore Cision's State of the Media report and talk about whether or not it's a good idea to use social media to pitch journalists.
Links to the things we discussed this episode:
Follow Us
Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father
Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.
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Links to the things we discussed this episode:
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Good Morning Podcasters! - Should You Pitch Journalists Via Social Media?
Transcript Summary
In the episode titled "Should You Pitch Journalists Via Social Media?" on the Good Morning Podcasters show, Fuzz Martin explores the topic of pitching news about podcasts to journalists through social media. Cision's State of the Media report reveals the social media platforms most commonly used by journalists, including Facebook, Twitter, LinkedIn, Instagram, YouTube, WhatsApp, TikTok, and Snapchat. However, it is suggested to research journalists before pitching to ensure relevancy and only pitch quality stories that genuinely interest them. While pitching via social media is not preferred by most journalists, email remains the preferred method of communication, with a 54% chance of a pitch being read if it is relevant and well-crafted. Journalists' social media profiles can provide insights on whether direct messages are acceptable, but unless there is an existing relationship, email is recommended over social media. In the United States, journalists tend to prefer Twitter, Facebook, and LinkedIn. Tune in to this episode to gain valuable insights on the best practices for pitching journalists, emphasizing the importance of using email unless the journalist's profile indicates a preference for direct messages.
Transcript
Fuzz Martin 0:00
Yaaaawn. Good morning, podcasters. Nothing like starting your show off with a yawn to really get people amped up to listen. My name is Fuzz Martin and this is Good Morning Podcasters a semi weekly show about marketing advertising, social media, and public relations for podcasters.
Fuzz Martin 0:23
Today we're talking about pitching news about your podcast to journalists. Specifically, we're talking about whether or not you should be pitching news about
Should You Pitch Journalists Via Social Media? Top Questions Answered
What are the most commonly used social media platforms by journalists globally?
Facebook, Twitter, LinkedIn, Instagram, YouTube.
What are the usage rates of social media platforms by journalists in the United States?
Facebook, Twitter, LinkedIn, Instagram, YouTube.
Should podcasters pitch news about their podcasts to journalists through social media?
It is advisable to thoroughly research journalists and ensure pitch relevance, but email is the preferred communication method.
What are some tips for pitching to journalists via social media?
Research journalists, ensure pitch relevance, use email as the primary method of communication, and avoid cold pitching on platforms like Facebook Messenger, Twitter DMs, or LinkedIn mail.
What percentage of well-researched and relevant pitches are likely to be read by journalists?
54% of well-researched and relevant pitches are likely to be read.
What is the chance of a pitch being ignored or blocked by journalists?
There is a 46% chance of a pitch being ignored or blocked.
Which platforms do journalists in the US primarily use?
Twitter, Facebook, and LinkedIn.
When is it appropriate to pitch journalists via social media?
It is generally recommended to use email for pitching unless a journalist's social media profile specifically indicates a preference for direct messages.
Where can the full report on the State of the Media be accessed?
The full report can be accessed via the show notes or on the Good Morning Podcasters website.
How important is it for podcasters to research journalists before pitching?
It is important for podcasters to thoroughly research journalists before pitching to ensure the pitch is relevant to their interests and work.
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