Podcast Listenership During the Holidays

Good Morning Podcasters!

11/21/22 • 3 min

It's Thanksgiving week in the U.S. Are you podcasting this week? Should you be? Let's take a look at the data.

Links to the things we discussed this episode:

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

11/21/22 • 3 min

7 Listeners

Good Morning Podcasters! - Podcast Listenership During the Holidays

Transcript Summary

In this episode titled "Podcast Listenership During the Holidays," the host explores the dynamics of podcast listenership during Thanksgiving week in the US. With millions of Americans travelling during this time, research indicates that nearly half of podcast listeners tune in while driving, especially among millennials and Gen Xers. While podcast listening tends to dip on Thanksgiving and Black Friday, it increases in the days leading up to and following the holidays. The episode also discusses how the nature of podcast content, such as expletives or business-related topics, can affect listenership during travel. Moreover, it highlights that people may listen to podcasts while engaging in holiday activities like cooking, exercising, or enjoying personal time. The host suggests that, while taking time off is a personal choice, releasing new episodes during the holidays can be advantageous. The episode concludes with a promotion of two upcoming episodes and encourages listeners to have a fantastic Thanksgiving. To learn more, you can follow the host of the podcast on their Twitter, Instagram, and website.

Transcript

Fuzz Martin 0:00

Good morning podcasters Are you putting out an episode this week? Let's talk about podcasting and holidays. My name is Fuzz Martin and this is the all new Good Morning, Podcasters!

Fuzz Martin 0:15

It's Thanksgiving week in the United States. That means millions of people will be traveling. AAA is predicting that 48 point 7 million Americans will be traveling more than 50 miles by car for Thanksgiving this year. Another 4.5 million will go through the a

Podcast Listenership During the Holidays Top Questions Answered

How many people travel during Thanksgiving week in the US?

Millions of people travel during Thanksgiving week in the US.

What percentage of podcast listeners listen while driving?

Almost half of podcast listeners, 49%, listen while driving.

Which generations are most likely to listen to podcasts while driving?

Millennials and Gen Xers are most likely to listen to podcasts while driving.

Does podcast listening decrease on Thanksgiving and Black Friday?

Yes, podcast listening may dip on Thanksgiving and Black Friday.

When is podcast listening above average during the holidays?

Podcast listening is above average in the days leading up to and following the holidays.

Are there spikes in podcast listening around Christmas and New Year's?

Yes, similar trends are observed around Christmas and New Year's, with a spike in podcast listening.

How can travel time with family affect podcast listening habits?

Travel time with family can lead to changes in podcast listening habits.

What activities do people engage in while listening to podcasts over the holidays?

People may listen to podcasts while cooking, during downtime, walks, or gym sessions over the holidays.

Why do podcasters consider putting out episodes during the holiday season?

Podcasters consider putting out episodes during the holiday season to take advantage of potential listenership.

How can podcasters promote their podcasts during the holidays?

Podcasters can promote their podcasts through newsletters, alternative promotional strategies, and engage with listeners through social media handles.

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