Good morning, Podcasters! Amazon is rolling out a new feature in their Amazon Shopping App called, "Inspire."
What is Amazon Inspire?
Inspire is a TikTok-like feed that will show Amazon shoppers content from influencers, reviewers, and brands. Shoppers can then click on the video or photo and buy the products that are being shown off by the influencer.
This is a great opportunity for podcasters like you to feature products that are related to your niche. For instance, I could create videos on all of the podcasting products that I love, and then I might be able to earn some of that sweet Bezos money without cluttering my website with affiliate links (not that there's anything wrong with that).
Where is Amazon Inspire Available?
Amazon Inspire is currently only available to select Amazon app users in the United States. It first rolled out in December of 2022, and more and more users will be getting it soon. The feature is only available in the mobile app and will not be available in desktop.
Who Can Post on Amazon Inspire?
Amazon has said that three categories of users may be eligible to be viewed on Amazon Inspire.
- Amazon Influencers
- Certain regular users who create reviews
- Brands enrolled in the company's Brand Registry
The content will have like and share features like TikTok and Instagram Reels.
Why Is Amazon Inspire Good for Podcasters?
Amazon Inspire might be a revenue generator for podcasters. If you create great content that gets picked up on Inspire, it could bring you a new revenue stream. And since it's a new program, you might be able to get in early and make a big splash in a small pond.
If this seems like something that will interest you, get after it.
Links to the things we discussed this episode:
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02/03/23 • 6 min
5 Listeners
Good Morning Podcasters! - Amazon Inspire and Podcasters
Transcript Summary
In this episode titled "Amazon Inspire and Podcasters," you'll learn about Amazon's new feature called Amazon Inspire, which functions similarly to TikTok. This exciting feature allows users to discover and shop for personalized products recommended by influencers. Currently only available on the Amazon app in the United States, users can submit product reviews and influencers can have their content featured. With Amazon's history of imitating successful features from other platforms, podcasters have an opportunity to monetize their content early on through the Amazon influencer program. Although there won't be a new episode of "Podcasting Sucks" due to the host's wife being sick, new episodes will resume soon. Don't miss out on this episode as it explores the potential of Amazon Inspire and its potential revenue-generating opportunities for podcasters.
Transcript
Fuzz Martin 0:00
Good Morning Podcasters! Amazon is launching a new feature that you might be able to capitalize on. So let's talk about it.
Fuzz Martin 0:13
Happy Friday podcaster I am glad to be in the company of other people who enjoy the sound of their own voice. It's okay, embrace it. Some people like the way they look in a mirror. Some people like how their brain works and some people like the sound of their own voice. And some people like all the above. That's gr
Amazon Inspire and Podcasters Top Questions Answered
What is Amazon Inspire?
Amazon Inspire is a new feature within the Amazon shopping app that allows users to view photos and videos from influencers that encourage them to buy products.
Is Amazon Inspire available on desktop?
No, currently Amazon Inspire is only available in the Amazon app and not on desktop.
How can content creators participate in Amazon Inspire?
Content creators can participate in Amazon Inspire by submitting product reviews or by being part of the Amazon influencers program or brand registry.
Where is Amazon Inspire available?
Currently, Amazon Inspire is only available in the United States, with plans to expand to other regions later this year.
Has Amazon copied the user experience of other platforms before?
Yes, Amazon has previously copied the UX (user experience) of other platforms like Pinterest and YouTube.
How can podcasters generate revenue?
Podcasters have the opportunity to generate revenue by creating content that drives purchases related to their show's topic.
What does the podcast host promote in this episode?
The podcast host promotes his other shows.
Why was there no new episode released?
The absence of a new episode was due to personal reasons, as mentioned by the podcast host.
What is the name of this podcast episode?
The name of this podcast episode is "Amazon Inspire and Podcasters".
When will Amazon Inspire expand to other regions?
Amazon Inspire is expected to expand to other regions later this year.
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