HELOCs 101 | Episode 25

08/24/22 • 21 min

The following guests sit down with host Justin White:
• John Kresevic – CEO, JFQ Lending
• Roger Moore – Founder and President, Loan Pronto
Adding HELOCs to your menu of product offerings will help your business now and in the future
With home equity levels at all-time highs, HELOCs give borrowers an opportunity to access that equity without having to refinance their first mortgage. How can independent mortgage brokers sell HELOCs to boost their volume now while also setting themselves for success down the road? Listen to Episode #25 of Good. Better. Broker. as we talk with the leaders of two companies who have embraced HELOCs as part of their business.
In this episode of the Good. Better. Broker. podcast, you’ll learn how to strategically add HELOCs to your product offerings.
In this episode, we discuss ...
• 1:55 – Why John believes HELOCs are a good option in this market
• 2:55 – John on the appeal of a HELOC for borrowers
• 4:00 – How John assesses which of his clients could be a fit for a HELOC
• 5:40 – How JFQ Lending plans to turn HELOCs into future business
• 7:20 – John’s advice on how to approach client questions on HELOCs
• 9:28 – John’s advice on how to originate HELOCs as seamless as possible
• 12:11 – Roger on why HELOCs are an attractive option for borrowers
• 12:57 – How Loan Pronto’s HELOC product has performed since its rollout
• 13:50 – Roger on how HELOCs can help you stay in front of clients
• 15:04 – How HELOCs can give your business momentum in this market
• 16:52 – Roger on how to sell a HELOC to a borrower
• 18:57 – How Loan Pronto plans to turn HELOCs into future business
• 20:39 – Why originators need to embrace HELOCs as part of their business
Show Contributors:
John Kresevic
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Roger Moore
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Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
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Head to uwm.com to see the latest news and updates.

Previous Episode

Turn Relationships Into Referrals | Episode 24

The following guest sits down with host Justin White:
• Brandon Thorpe – Founder and CEO, Visionary Lending
Acting as a True Advocate for Borrowers Is a Way to Build Your Reputation and Your Business
It can be easy to lose sight of, but obtaining a mortgage can change the trajectory of people’s lives. How can mortgage brokers support those who need the most help gaining access to
homeownership? Listen to Episode #24 of Good. Better. Broker. as we talk with Brandon Thorpe, an independent mortgage broker who is focused on advocating for his clients and how that’s led to a 100% referral-based business.
In this episode of the Good. Better. Broker. podcast, you’ll learn why advocating for your borrowers leads to relationships that will turn into referrals.
In this episode, we discuss ...
• 2:56 – What a holistic approach to business means for Brandon
• 4:41 – How Brandon’s upbringing impacts his desire to advocate for his clients
• 6:21 – Brandon’s definition of advocating on behalf of his clients
• 8:15 – Why Brandon educates real estate agents
• 10:18 – How Brandon’s experience in 2008 affects the way he does business
• 12:11 – How Brandon connects with clients to build trust with them
• 12:57 – Brandon’s approach to building new relationships with clients and real estate agents
• 16:36 – Brandon’s story of helping a family buy a home during the pandemic
• 18:37 – How Brandon’s approach to business generates referrals
• 20:30 – Why follow-up is important for mortgage brokers
• 21:30 – Brandon’s advice for other originators
Resources Mentioned in This Episode:
Hero on a Mission
Show Contributors:
Brandon Thorpe
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Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

Next Episode

Mindset Over Market | Episode 26

The following guest sits down with host Justin White:
• Breon Price – Broker-owner, Motto Mortgage
How Independent Mortgage Brokers Can Take More Market Share in a Rising Rate Environment
Interest rates may be up, but that doesn’t mean your business has to be down. How can independent mortgage brokers increase their loan volume in a rising rate environment? Listen to Episode #26 of Good. Better. Broker. as we talk with Breon Price, an independent mortgage broker who is on pace to do more loans in 2022 than he did in 2021 despite higher interest rates.
In this episode of the Good. Better. Broker. podcast, you’ll learn how to adjust your mentality and business plan to overcome a rising rate environment.
In this episode, we discuss ...
• 1:47 – Breon’s mindset on thriving in a rising rate environment
• 2:30 – Why independent mortgage brokers are equipped to win in this market
• 4:10 – How Breon has adjusted his business plan to handle the market
• 7:18 – How Breon is leveraging his real estate relationships
• 8:26 – Why real estate partner referrals are reciprocal
• 9:58 – Why Breon prioritizes repeat business from his real estate partners
• 12:11 – How to pitch a real estate partner that you want to work with
• 15:50 – Why Breon believes it was actually harder for mortgage brokers in 2021 than 2022
• 19:32 – Breon’s advice for other independent mortgage brokers in this market
Resources Mentioned in This Episode:
FindAMortgageBroker.com
Show Contributor:
Breon Price
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Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.