Good. Better. Broker.
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TikTok, The Leads Don’t Stop | Episode 28
Good. Better. Broker.
10/04/22 • 27 min
The following guest sits down with host Justin White:
• Rebecca Richardson – Mortgage Loan Originator, U-Mortgage
• Nate Fain – Mortgage Loan Originator, U-Mortgage
How Independent Mortgage Brokers Can Leverage TikTok to Generate Business
Between them, they have more 370 thousand followers on TikTok. However, for Rebecca Richardson and Nate Fain, it’s more about leads than likes. How can independent mortgage brokers create TikTok videos to drive business? Listen to episode #28 of Good. Better. Broker as we talk with two of the top TikTok personalities in the broker channel. They explain everything from their content creation strategies to why every follower should be considered part of your database.
In this episode of the Good. Better. Broker. Podcast, you’ll learn how to use TikTok to create a community of prospective clients.
In this episode, we discuss ...
• 1:38 – Rebecca on the impact TikTok has had on her business
• 2:32 – Why Rebecca started creating videos on social media
• 3:52 – Why Rebecca went all in on TikTok
• 5:38 – Rebecca on her content creation strategy for her videos
• 7:46 – Rebecca’s keys to TikTok success
• 9:56 – Rebecca’s advice for showing your personality in videos
• 12:45 – Nate on his TikTok follower count
• 13:58 – The impact of TikTok on Nate’s business
• 15:33 – How Nate built up his following on TikTok
• 17:32 – Why Nate views his followers as potential leads
• 19:53 – How Nate hooks his followers and why it’s important
• 22:37 – What Nate does if he’s struggling to create content
• 23:32 – Mistakes that sees other content creators make
• 24:55 – Nate’s advice for new content creators
Show Contributors:
Rebecca Richardson
Connect on TikTok
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Connect on Facebook
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Nate Fain
Connect on TikTok
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram, or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.
10/04/22 • 27 min
What Real Estate Agents Want | Episode 27
Good. Better. Broker.
09/20/22 • 25 min
The following guests sit down with host Justin White:
• Stephanie Sacco – Realtor,® Michigan Power Brokers
• Sherrie Stevener – Realtor,® Delhougne Realty Group
How independent mortgage brokers can impress real estate agents and earn referrals from them
One of the best ways for independent mortgage brokers to generate sustainable business is by building relationships with real estate agents. So what are real estate professionals looking for in their lending partners? Listen to Episode #27 of Good. Better. Broker. as we talk with two Realtors who explain how mortgage brokers can impress real estate agents, build strong connections with them and ultimately earn referrals from them.
In this episode of the Good. Better. Broker. podcast, you’ll learn how to become the preferred lending partner for real estate agents in your market.
In this episode, we discuss ...
• 1:38 – What Stephanie looks for in her lending partners
• 2:15 – Why Stephanie needs a lender to be available during non-business hours
• 4:07 – The role Stephanie sees her lending partners playing in the process
• 5:24 – Why Stephanie works with independent mortgage brokers
• 6:24 – How Stephanie advises her buyers on choosing a lender
• 9:51 – What Stephanie says her lenders should NOT do
• 10:19 – How Stephanie and her lending partners complement each other
• 11:44 – How Stephanie’s lenders can add value beyond what she’s expecting
• 13:52 – Stephanie’s advice for LOs on how they can become a preferred lender for an agent
• 16:19 – What Sherrie looks for in her lending partners
• 17:00 – The role Sherrie’s lenders play in her success
• 18:16 – How Sherrie learned it’s better to work with mortgage brokers than retail LOs
• 21:00 – The obstacles Sherrie has run into with retail LOs
• 22:34 – How Sherrie advises her buyers on choosing a lender
Show Contributors:
Stephanie Sacco
Connect on LinkedIn
Connect on Facebook
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Sherrie Stevener
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.
09/20/22 • 25 min
Mindset Over Market | Episode 26
Good. Better. Broker.
09/06/22 • 22 min
The following guest sits down with host Justin White:
• Breon Price – Broker-owner, Motto Mortgage
How Independent Mortgage Brokers Can Take More Market Share in a Rising Rate Environment
Interest rates may be up, but that doesn’t mean your business has to be down. How can independent mortgage brokers increase their loan volume in a rising rate environment? Listen to Episode #26 of Good. Better. Broker. as we talk with Breon Price, an independent mortgage broker who is on pace to do more loans in 2022 than he did in 2021 despite higher interest rates.
In this episode of the Good. Better. Broker. podcast, you’ll learn how to adjust your mentality and business plan to overcome a rising rate environment.
In this episode, we discuss ...
• 1:47 – Breon’s mindset on thriving in a rising rate environment
• 2:30 – Why independent mortgage brokers are equipped to win in this market
• 4:10 – How Breon has adjusted his business plan to handle the market
• 7:18 – How Breon is leveraging his real estate relationships
• 8:26 – Why real estate partner referrals are reciprocal
• 9:58 – Why Breon prioritizes repeat business from his real estate partners
• 12:11 – How to pitch a real estate partner that you want to work with
• 15:50 – Why Breon believes it was actually harder for mortgage brokers in 2021 than 2022
• 19:32 – Breon’s advice for other independent mortgage brokers in this market
Resources Mentioned in This Episode:
FindAMortgageBroker.com
Show Contributor:
Breon Price
Connect on LinkedIn
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Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.
09/06/22 • 22 min
HELOCs 101 | Episode 25
Good. Better. Broker.
08/24/22 • 21 min
The following guests sit down with host Justin White:
• John Kresevic – CEO, JFQ Lending
• Roger Moore – Founder and President, Loan Pronto
Adding HELOCs to your menu of product offerings will help your business now and in the future
With home equity levels at all-time highs, HELOCs give borrowers an opportunity to access that equity without having to refinance their first mortgage. How can independent mortgage brokers sell HELOCs to boost their volume now while also setting themselves for success down the road? Listen to Episode #25 of Good. Better. Broker. as we talk with the leaders of two companies who have embraced HELOCs as part of their business.
In this episode of the Good. Better. Broker. podcast, you’ll learn how to strategically add HELOCs to your product offerings.
In this episode, we discuss ...
• 1:55 – Why John believes HELOCs are a good option in this market
• 2:55 – John on the appeal of a HELOC for borrowers
• 4:00 – How John assesses which of his clients could be a fit for a HELOC
• 5:40 – How JFQ Lending plans to turn HELOCs into future business
• 7:20 – John’s advice on how to approach client questions on HELOCs
• 9:28 – John’s advice on how to originate HELOCs as seamless as possible
• 12:11 – Roger on why HELOCs are an attractive option for borrowers
• 12:57 – How Loan Pronto’s HELOC product has performed since its rollout
• 13:50 – Roger on how HELOCs can help you stay in front of clients
• 15:04 – How HELOCs can give your business momentum in this market
• 16:52 – Roger on how to sell a HELOC to a borrower
• 18:57 – How Loan Pronto plans to turn HELOCs into future business
• 20:39 – Why originators need to embrace HELOCs as part of their business
Show Contributors:
John Kresevic
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
Roger Moore
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.
08/24/22 • 21 min
Turn Relationships Into Referrals | Episode 24
Good. Better. Broker.
08/09/22 • 24 min
The following guest sits down with host Justin White:
• Brandon Thorpe – Founder and CEO, Visionary Lending
Acting as a True Advocate for Borrowers Is a Way to Build Your Reputation and Your Business
It can be easy to lose sight of, but obtaining a mortgage can change the trajectory of people’s lives. How can mortgage brokers support those who need the most help gaining access to
homeownership? Listen to Episode #24 of Good. Better. Broker. as we talk with Brandon Thorpe, an independent mortgage broker who is focused on advocating for his clients and how that’s led to a 100% referral-based business.
In this episode of the Good. Better. Broker. podcast, you’ll learn why advocating for your borrowers leads to relationships that will turn into referrals.
In this episode, we discuss ...
• 2:56 – What a holistic approach to business means for Brandon
• 4:41 – How Brandon’s upbringing impacts his desire to advocate for his clients
• 6:21 – Brandon’s definition of advocating on behalf of his clients
• 8:15 – Why Brandon educates real estate agents
• 10:18 – How Brandon’s experience in 2008 affects the way he does business
• 12:11 – How Brandon connects with clients to build trust with them
• 12:57 – Brandon’s approach to building new relationships with clients and real estate agents
• 16:36 – Brandon’s story of helping a family buy a home during the pandemic
• 18:37 – How Brandon’s approach to business generates referrals
• 20:30 – Why follow-up is important for mortgage brokers
• 21:30 – Brandon’s advice for other originators
Resources Mentioned in This Episode:
Hero on a Mission
Show Contributors:
Brandon Thorpe
Connect on Facebook
Connect on Instagram
Connect on LinkedIn
Connect on YouTube
Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.
08/09/22 • 24 min
How to Keep Your Top Producers | Episode 23
Good. Better. Broker.
07/26/22 • 24 min
The following guests sit down with host Justin White:
• Tom Ahles – Vice President, Edge Home Finance
• Mike Kortas – CEO, NEXA Mortgage
Retain Your Top Originators by Creating a Model That Makes Them Want to Stay for the Long Haul
Recruiting, hiring and training new loan originators is a sizeable investment, so it’s important for independent mortgage broker shops to do everything they can to retain them. As more retail LOs join the wholesale channel, what can brokers do to keep their top talent? Listen to Episode #23 of Good. Better. Broker. as we talk with two mortgage brokers who have structured their businesses to make their originators feel empowered, supported and well compensated.
In this episode of the Good. Better. Broker. podcast, you’ll learn how to create a business model that makes your brokerage a destination for top loan originators.
In this episode, we discuss ...
• 2:25 – Tom on the importance of keeping your loan originators
• 4:51 – Tom on why his company created a revenue sharing model
• 6:02 – How a profit sharing model creates dual purpose originators
• 8:36 – Why letting your LOs recruit is a win-win for the company and for originators
• 12:06 – How transparency helps Tom’s company create a value proposition for originators
• 13:29 – Mike on two ways you can keep your loan originators
• 16:59 – Why Mike believes in overpaying his originators
• 18:40 – How NEXA’s support structure has helped them recruit retail LOs
• 19:44 – How NEXA’s profit sharing model has made their LOs true partners
• 22:46 – Mike’s advice for others looking to create a profit sharing model
Resources Mentioned in This Episode:
AIME
Show Contributors:
Tom Ahles
Connect on Facebook
Connect on Instagram
Connect on LinkedIn
Mike Kortas
Connect on Facebook
Connect on LinkedIn
Connect on Instagram
Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.
07/26/22 • 24 min
How to Ignite Your Business Through Instagram | Episode 22
Good. Better. Broker.
07/12/22 • 24 min
The following guest sits down with host Justin White:
• Brian Decker – CEO, Modern Lending
Creating Strategic Video Content on Instagram to Expand Your Audience and Your Business
In 2020, a top-producing mortgage broker with billions in career-closed loan volume decided to dedicate himself to creating videos on Instagram. Why does he believe that social media content is the future of how loan originators will bring in business? Listen to Episode #22 of Good. Better. Broker. as we talk with Brian Decker, CEO of Modern Lending, as he takes a deep dive on how to develop an Instagram strategy that will turn followers into borrowers.
In this episode of the Good. Better. Broker. podcast, you’ll learn how to leverage Instagram for building your brand and your book of business.
In this episode, we discuss ...
• 2:11 – Why Brian made social media content a priority
• 6:32 – What Brian sees people doing wrong with their social media strategy
• 7:36 – The importance of having content pillars and how to determine them
• 9:36 – Brian’s 70/30 rule for his content
• 12:05 – How Brian structures his videos
• 15:19 – How to maximize engagement with your videos
• 16:33 – Why you shouldn’t ‘post and ghost’
• 22:10 – How to add followers through the comments section
Resources Mentioned in This Episode:
Instagram
Dave Ramsey
Flick
Show Contributor:
Brian Decker
Connect on Instagram
Connect on Facebook
Connect on LinkedIn
Connect onTikTok
Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.
07/12/22 • 24 min
Prioritizing the Customer Experience | Episode 21
Good. Better. Broker.
06/28/22 • 19 min
The following guest sits down with host Justin White:
• Brooke Marin — BrokerOwner, Motto Mortgage Metro
Delivering a Disney®-like Experience for Your Clients Will Help Drive Repeat Business
People do business with people they like and trust. How can you treat your clients so well that they’ll want to keep coming back to you? Listen to Episode #21 of Good. Better. Broker. as we talk with a mortgage broker whose service model is based on her training at the Disney® Institute.
In this episode of the Good. Better. Broker. podcast, you’ll learn how to deliver a customer service experience rooted in honesty, transparency and authenticity.
In this episode, we discuss ...
• 1:40 – What customer service means to Brooke
• 2:40 – Why Brooke trained with Disney® executives
• 3:53 – How Brooke developed her company’s core values
• 5:53 – The importance of being authentic with your clients and real estate partners
• 8:03 – Why not multi-tasking when talking with clients can lead to more business
• 9:22 – How saying no to a loan can actually be a good thing
• 12:31 – How Brooke uses WhatsApp to communicate with clients
• 14:24 – The difference between service recovery and a plus experience for clients
Resources Mentioned in This Episode:
Disney® Institute
UTrack
WhatsApp
Show Contributor:
Brooke Marin
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.
06/28/22 • 19 min
Mastering Non-Agency and Investment Loans | Episode 20
Good. Better. Broker.
06/14/22 • 23 min
The following guest sits down with host Justin White:
• Eric Eisenberg – Mortgage Broker, Expert Home Loans
• Brenna Carles – CEO, The Mortgage Shop
Non-Agency Loans Give Brokers another Avenue for Serving Buyers and Investors
Diversifying your product offerings is a strategy for winning in any market and especially in this one. How can independent mortgage brokers position themselves as experts in the non-agency and investment loan category? Check out episode #20 of Good. Better. Broker as we talk with two high producing brokers who have made non-agency loans the primary focus of their business.
In this episode of the Good. Better. Broker. Podcast, you’ll how to embrace non-agency loans as part of your playbook.
In this episode, we discuss ...
• 2:00 – Why Eric believes mortgage brokers need to embrace non-agency loans
• 5:15 – Eric’s approach on selling non-agency products
• 8:41 – Why Eric asks his borrowers atypical questions as part of his process
• 10:00 – How this category has opened doors for Eric with CPA’s and financial advisors
• 12:09 – How knowing guidelines sets Eric up for success
• 14:45 – How Brenna has used non-agency loans to grow her business
• 15:52 – Why Brenna made long and short-term rentals her business focus
• 17:49 – How Brenna explains the numbers to her clients
• 19:24 – Why investment properties can be a successful strategy for mortgage brokers
• 20:58 – How this model has helped Brenna create a referral-based business
• 22:22 – Identifying geographic areas for investment properties
Show Contributors:
Eric Eisenberg
Connect on Facebook, Instagram, TikTok or LinkedIn
Brenna Carles
Connect on Facebook, LinkedIn or Instagram
Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram, or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.
06/14/22 • 23 min
How to Keep Clients on the Phone | Episode 29
Good. Better. Broker.
10/18/22 • 24 min
The following guest sits down with host Justin White:
• Alex Beidoun – Co-Founder, House of Lending
Staying Away From Selling Leads to Longer, More Productive Phone Calls with Borrowers
Independent mortgage brokers can set themselves apart by having phone calls that focus on educating their borrowers instead of selling to them. How can you have phone conversations that make borrowers want to work with you? Listen to Episode #29 of Good. Better. Broker. as we talk with a former retail LO who has shifted his focus to prioritizing relationships over transactions on client calls.
In this episode of the Good. Better. Broker. podcast, you’ll find out why educating your clients creates longer and more productive phone conversations, leading to more business.
In this episode, we discuss ...
• 2:02 – How Alex’s experiences in retail impact his business strategy as a broker
• 5:26 – Why Alex chooses to educate his borrowers on retail vs. wholesale
• 7:13 – Why Alex decided to take an educational approach with his borrowers
• 10:25 – How Alex defines a quality conversation with a client
• 12:41 – Alex on what borrowers are looking for from their loan officer
• 14:11 – The 3 key components to a phone call with a borrower
• 19:27 – Why it’s important to not be transactional on the phone with clients
• 21:51 – The difference between being in a call vs. on a call
Show Contributor:
Alex Beidoun
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.
10/18/22 • 24 min
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FAQ
How many episodes does Good. Better. Broker. have?
Good. Better. Broker. currently has 58 episodes available.
What topics does Good. Better. Broker. cover?
The podcast is about Management, Investing, Podcasts and Business.
What is the most popular episode on Good. Better. Broker.?
The episode title 'TikTok, The Leads Don’t Stop | Episode 28' is the most popular.
What is the average episode length on Good. Better. Broker.?
The average episode length on Good. Better. Broker. is 24 minutes.
How often are episodes of Good. Better. Broker. released?
Episodes of Good. Better. Broker. are typically released every 14 days.
When was the first episode of Good. Better. Broker.?
The first episode of Good. Better. Broker. was released on Sep 21, 2021.
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