How to turn connections into business, with Emma Grede, co-founder and CEO of Good American

Explicit content warning

02/05/20 • 57 min

After years of working in the fashion industry, Emma Grede felt exhausted by the lack of diversity on runways, in ads, and behind the scenes. When she had the brilliant idea for Good American, a size-inclusive fashion brand, she brought her pitch directly to Khloe Kardashian, who shared in her desire to truly diversify the fashion world and mediascape. In 2016, they launched their brand with a wide array of sizes, and have continued to put their money where their morals are with diverse campaigns. This week on Girlboss Radio, Grede talks about creating the pitch that changed her life, the future of the fashion industry, and scaling a company while keeping her values at the heart of it all.

To shop Good American, go to: https://www.goodamerican.com

To keep up with Emma, follow her at: https://www.instagram.com/emmagrede

Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL

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To shop Good American, go to: https://www.goodamerican.com

To keep up with Emma, follow her at: https://www.instagram.com/emmagrede

Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL

Have feedback on the show? Email us at [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Previous Episode

How to ask for what you want—and get it, with Amy Pascal, film producer and business executive

Ah, imposter syndrome. Many of us know it as more than just a buzzword—we know it to be a very real experience of feeling unqualified, unprepared, and unworthy, despite all evidence to the contrary. While nearly 70 percent of all people experience imposter syndrome in their lives according to The Journal of Behavioral Science, it's a hot button issue for women in the workplace in particular, who have more access to male-dominated industries, high-ranking positions, and financial power than ever before. This week, on GirlbossRadio, we hear from business executive and film producer Amy Pascal (she's behind some of your fave female-centric films including Little Women and the 2016 Ghostbusters remake) on how to not feel like a fake when you *are* the real deal. Plus, hear exactly how to ask for more money at any job, how you can elevate other women in your industry, and when you know it's time to walk away. Tune in for plenty of work wisdom, wherever you listen to podcasts.

Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL

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Next Episode

A Galentine’s Day Special, with Sophia’s friend, Monika Norwid

For this week’s episode, we’re trying something a little different! When February rolls around, there’s no shortage of Valentine’s Day themed content—and it can be really overwhelming, *especially* if you’re single. But, lest we forget, romantic love isn’t the only kind of love we can celebrate this time of year. Tune in for this special, Galentine’s Day-themed episode where Sophia chats with one of her real-life best friends, Monika Norwid, a writer for Grey Magazine. Join the two for an intimate, free-flowing conversation about all things Valentine’s Day and why celebrating friendship is perfect no matter the time of year.

Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL

Have feedback on the show? Email us at [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices