Girl Flower Podcast

This week we are in conversation with Hazel Gardiner of Hazel Gardiner Design
Hazel is a floral designer, gardener, broadcaster and content creator based in London
We find out about Hazel's beginnings and what drove her into a career in flowers after a rare cancer diagnosis
Hazel had a very definitive idea of how she wanted her business to look when she first set out, giving an immersive experience to her clients drawing inspiration from fashion, architecture & nature amongst other things
We chat about how you need a business model to evolve and adapt to suit your needs and desires as you move through time
We hear about how it all started for Hazel and how she began to focus in on her signature style when she started to take part in styled shoots, collaborating with other creatives enabling Hazel to find her creative voice
We talk about the importance of building a great team and how by surrounding yourselves with talented freelance talent can elevate your brand
Hazel speaks about the structure of her business and how employing a business coach has helped her streamline her processes & life balance. Helping her to understand the part of the business which are most important to her
Hazel tells us about her team and how by delegating out every day tasks has allowed her more time to work on moving her business forward
We hear about the broadcasting side of Hazels business, her YouTube series speaking with gardeners of English Heritage sites and all about her content creation
We work through absolutely loads in this episode so we know you're going to absolutely love it
Huge thanks to Hazel for being so wonderful xx
To find out more about Hazel and her business please head over to
https://www.hazelgardinerdesign.com/home
Go show her grid some love here
https://www.instagram.com/hazelgardinerdesign/

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This week we are in conversation with Paula Rooney, founder of Paula Rooney Floral design
Paula is a wedding and events florist based in Hampshire
We find out all about Paulas beginnings and her journey into flowers, her breakthrough moment, her team and her business ethos
We hear about the effect of the pandemic, chat about the wonderful work she does with Four Seasons, Ten Trinity and we learn about the highs and lows of destination weddings
Paula tells us all about her business mentoring service and how important it is to invest in yourself and take time to work on the business as well as in the business
Recently Paula was featured on Channel 4 in a documentary called Billionaire Blooms and previous on A very British Country Home, focussing on an exquisite wedding at Clivedon House
Paula tells us all about the importance of having systems in place to finesse all of her processes. Please find a list below of the software that she mentions in the episode
Dubsado
https://www.dubsado.com
Monday
https://monday.com
Trello
https://trello.com
Canva
https://trello.com
Details Flowers
https://info.detailsflowers.com
Thank you so much for such a brilliant chat Paula!
Helpful Links
https://paularooney.co.uk
https://www.instagram.com/paularooneyfloraldesigner/

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This week Jess and Vic speak with Simon Lycett, Celebrity florist, Royal florist, TV & Radio presenter, author, host & judge on Full Bloom and all round national treasure
We hear about Simons journey into floristry, how he got his first big breaks working in tv and films, about his work with the Royal family, his design process and so much more!
TO find out more about Simon, please pop over to our blog to have a read of Simons full and very impressive bio
https://girlflowerpodcast.co.uk/2021/08/23/simon-lycett/
Visit the website here
https://www.simonlycett.co.uk
Follow along with Simon's journey here
https://www.instagram.com/simonlycett/
Simons books can be found here to purchase
https://www.simonlycett.co.uk/shop
Watch Full Bloom series 1 here
https://www.channel4.com/programmes/full-bloom
Thank you so much Simon for joining us for such an inspirational chat! x

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Today we speak with Issy Watts, founder of Wizz & Wild
Issy is a studio based florist/grower based in the south-west of England
Issy’s ethos is based all around sustainability, the slow flowers movement and working with the seasons to create beautiful and romantic displays for her clients
We discuss her exciting plans for the future, how she has managed to cultivate her community, the importance of branding and so much more
Thank you so much for chatting with us Issy, we are super excited to see you get your wedding season started and to see where your flowery journey takes you next!
To find out more about Wizz & Wild please head over to
https://www.wizzandwild.com/
https://Instagram.com/wizzandwild

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Today Vic & Jess are in conversation with Lucy Slater, founder of Johnny Crows Garden
Lucy is a florist grower based in mid- Devon who supplies to florists, Wedding couples and the general public
Today we talk about Lucy's journey into flowers, what inspires her to create her dramatic floral images, her plans for the future of her cutting garden and exciting news of future plans for a flower festival and workshops
If you haven't heard of Johnny Crows Garden we urge you to take a peek at Lucys incredible images, please head on over to the following link!
https://www.instagram.com/johnny_crows_garden
Website coming soon!

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