Sustainability Special With Cel Robertson of Forever Green Flower Company
01/20/22 • 104 min
Today we are in conversation with Cel Robertson of Forever Green Flower Company for our sustainability special
This is a MUST LISTEN for not just Florists and Growers; but to everyone who lives on our glorious planet.
We can't thank you enough for chatting with us Cel, your knowledge and passion for a greener planet always blows us away and we know that our listeners will take away so much from this discussion
We have been given some incredible links below by Cel, if you would like to delve further into any of the issues discussed today
To find out more about the courses that Cel offers please head over to her website
https://www.forevergreenflowerco.co.uk
“Do the best you can until you know better and then when you know better, do better”
Maya Angelou
The Sustainable Floristry Network
https://www.sustainablefloristry.org
The Sustainable Floristry Network on Instagram
https://www.instagram.com/sustainablefloristry/
Floral Foam – from the Sustainable Floristry Network
https://www.sustainablefloristry.org/blog-index/aboutfloralfoam
The Sustainable Cut Flower Project at Coventry University
https://sustainableflowers.coventry.domains
Sustainable Cut Flowers – a guide for florists
Ellen Macarthur Foundation
https://ellenmacarthurfoundation.org
Fairtrade – Flowers and Plants
https://www.fairtrade.net/product/flowers-and-plants
Rainforest Alliance Certified Ferns and Cut Flowers
https://www.rainforest-alliance.org/insights/rainforest-alliance-certified-ferns-flowers/
Offshoring emissions is passing the buck: a zero-carbon future requires leadership and transparency
https://blogs.coventry.ac.uk/researchblog/offshoring-emissions-is-passing-the-buck-a-zero-carbon-future-requires-leadership-and-transparency/
What is Greenwashing?
https://earth.org/what-is-greenwashing/
Ethical Consumer Magazine
https://www.ethicalconsumer.org
The problem with Carbon Offsetting
The European Association for Flower Growers Conference – 11-13 February 2022 - online
How Bad are Bananas? The carbon footprint of everything
Author – Mike Berners-Lee
https://www.waterstones.com/book/how-bad-are-bananas/mike-berners-lee/9781788163811
Today we are in conversation with Cel Robertson of Forever Green Flower Company for our sustainability special
This is a MUST LISTEN for not just Florists and Growers; but to everyone who lives on our glorious planet.
We can't thank you enough for chatting with us Cel, your knowledge and passion for a greener planet always blows us away and we know that our listeners will take away so much from this discussion
We have been given some incredible links below by Cel, if you would like to delve further into any of the issues discussed today
To find out more about the courses that Cel offers please head over to her website
https://www.forevergreenflowerco.co.uk
“Do the best you can until you know better and then when you know better, do better”
Maya Angelou
The Sustainable Floristry Network
https://www.sustainablefloristry.org
The Sustainable Floristry Network on Instagram
https://www.instagram.com/sustainablefloristry/
Floral Foam – from the Sustainable Floristry Network
https://www.sustainablefloristry.org/blog-index/aboutfloralfoam
The Sustainable Cut Flower Project at Coventry University
https://sustainableflowers.coventry.domains
Sustainable Cut Flowers – a guide for florists
Ellen Macarthur Foundation
https://ellenmacarthurfoundation.org
Fairtrade – Flowers and Plants
https://www.fairtrade.net/product/flowers-and-plants
Rainforest Alliance Certified Ferns and Cut Flowers
https://www.rainforest-alliance.org/insights/rainforest-alliance-certified-ferns-flowers/
Offshoring emissions is passing the buck: a zero-carbon future requires leadership and transparency
https://blogs.coventry.ac.uk/researchblog/offshoring-emissions-is-passing-the-buck-a-zero-carbon-future-requires-leadership-and-transparency/
What is Greenwashing?
https://earth.org/what-is-greenwashing/
Ethical Consumer Magazine
https://www.ethicalconsumer.org
The problem with Carbon Offsetting
The European Association for Flower Growers Conference – 11-13 February 2022 - online
How Bad are Bananas? The carbon footprint of everything
Author – Mike Berners-Lee
https://www.waterstones.com/book/how-bad-are-bananas/mike-berners-lee/9781788163811
Previous Episode
Milli Proust
Today we are in conversation with Milli Proust of Milli Proust Flowers
Milli is a Florist/Grower based in West Sussex. Milli grows her beautiful flowers for a selection of weddings, events & commissions. She also sells her own seeds throughout the year and holds a series of seasonal workshops.
Keep your eyes peeled for some new products available to buy through her webshop in 2022
We hear about Milli's journey into flowers, how covid pushed her to drive her business forward and pivot her offerings
We chat about photography and about the art of story telling and all about Milli's approach to designing and growing
Milli has a book launching today!!!
We feel so grateful to be the first to chat with Milli all about her labour of love 'From Seed to Bloom' with amazing photography from Eva Nemeth.
It is available to pre-order today via Milli's website, all good bookshops and Amazon.
We have been lucky enough to see some sneak peeks and it is incredible, we can't wait to bag our copies asap
Listen to our episode today to hear all about it!
Huge thank to Milli for such a wonderful conversation, we absolutely loved chatting with you TWICE!
To find out more about Milli and place your pre-order for "From Seed To Bloom' please head over to
https://www.milliproust.com/about
and go and show her some insta love here
https://www.instagram.com/milliproust/
Next Episode
Sarah Reed of Sarah Harper Floral Design
Today we are in conversation with Sarah Harper of Sarah Harper Floral Design.
Sarah's studio is in North Oxfordshire and she creates wedding & event flowers, holds both 1:1 workshops for florists and also for those who love flowers and provides local flower deliveries for clients in her area
We find out all about Sarahs's beginnings, from her first Chelsea Gold medal to starting her own business and how she has navigated the pandemic
Sarah is very clear on the direction of her business, ensuring that she works with only her ideal clients, hand picking the clients that she most would like to work with. We speak about her vetting process and all about 'The Hive' the bespoke online portal Sarah uses to finesse the client experience
Although Sarah has a minimum spend in place for her full-service weddings, she also offers an intimate wedding package to cover clients who love her work but who are looking for a lower ideal spending requirement
We talk in depth about the development of her brand across her website and social media and how vital it has been to outsource certain aspects of this to those who have the knowledge and experience to push her vision forward. It has been fundamental to the success of her business
We speak about photographing your flowers & some hints and tips to take great shots and how having a brand aesthetic throughout all of your channels will elevate your brand
We have taken some really important points from this conversation about how Sarah approaches her business and if you would like to find out more then please head over to
https://sarahharperfloraldesign.co.uk
Fan girl here on insta
https://www.instagram.com/sarahharperflowers/
Sarah's Website was designed by
https://beckylord.co.uk
Website copywriting by
https://jackdaweditorial.com
Huge thanks Sarah, we absolutely loved chatting with you
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