Hazel Gardiner of Hazel Gardiner Design-Season Finale
Explicit content warning
04/12/22 • 61 min
This week we are in conversation with Hazel Gardiner of Hazel Gardiner Design
Hazel is a floral designer, gardener, broadcaster and content creator based in London
We find out about Hazel's beginnings and what drove her into a career in flowers after a rare cancer diagnosis
Hazel had a very definitive idea of how she wanted her business to look when she first set out, giving an immersive experience to her clients drawing inspiration from fashion, architecture & nature amongst other things
We chat about how you need a business model to evolve and adapt to suit your needs and desires as you move through time
We hear about how it all started for Hazel and how she began to focus in on her signature style when she started to take part in styled shoots, collaborating with other creatives enabling Hazel to find her creative voice
We talk about the importance of building a great team and how by surrounding yourselves with talented freelance talent can elevate your brand
Hazel speaks about the structure of her business and how employing a business coach has helped her streamline her processes & life balance. Helping her to understand the part of the business which are most important to her
Hazel tells us about her team and how by delegating out every day tasks has allowed her more time to work on moving her business forward
We hear about the broadcasting side of Hazels business, her YouTube series speaking with gardeners of English Heritage sites and all about her content creation
We work through absolutely loads in this episode so we know you're going to absolutely love it
Huge thanks to Hazel for being so wonderful xx
To find out more about Hazel and her business please head over to
https://www.hazelgardinerdesign.com/home
Go show her grid some love here
https://www.instagram.com/hazelgardinerdesign/
Business Coach https://www.louiseambercoaching.com/
BFA article (members site) also published online here - https://www.floristrytradeclub.co.uk/post/tackling-race-barriers-in-floristry
RHS Career is Horticulture - https://www.rhs.org.uk/education-learning/careers-horticulture/floral-designer
This week we are in conversation with Hazel Gardiner of Hazel Gardiner Design
Hazel is a floral designer, gardener, broadcaster and content creator based in London
We find out about Hazel's beginnings and what drove her into a career in flowers after a rare cancer diagnosis
Hazel had a very definitive idea of how she wanted her business to look when she first set out, giving an immersive experience to her clients drawing inspiration from fashion, architecture & nature amongst other things
We chat about how you need a business model to evolve and adapt to suit your needs and desires as you move through time
We hear about how it all started for Hazel and how she began to focus in on her signature style when she started to take part in styled shoots, collaborating with other creatives enabling Hazel to find her creative voice
We talk about the importance of building a great team and how by surrounding yourselves with talented freelance talent can elevate your brand
Hazel speaks about the structure of her business and how employing a business coach has helped her streamline her processes & life balance. Helping her to understand the part of the business which are most important to her
Hazel tells us about her team and how by delegating out every day tasks has allowed her more time to work on moving her business forward
We hear about the broadcasting side of Hazels business, her YouTube series speaking with gardeners of English Heritage sites and all about her content creation
We work through absolutely loads in this episode so we know you're going to absolutely love it
Huge thanks to Hazel for being so wonderful xx
To find out more about Hazel and her business please head over to
https://www.hazelgardinerdesign.com/home
Go show her grid some love here
https://www.instagram.com/hazelgardinerdesign/
Business Coach https://www.louiseambercoaching.com/
BFA article (members site) also published online here - https://www.floristrytradeclub.co.uk/post/tackling-race-barriers-in-floristry
RHS Career is Horticulture - https://www.rhs.org.uk/education-learning/careers-horticulture/floral-designer
Previous Episode
Lauren Anderson & Rachel Bridgwood of Sweet Root Village
This week we are in conversation with Lauren and Rachel, founders of Sweet Root Village, based in Alexandria, Virginia, USA
Sweet Root Village services include custom floral design for weddings and events, as well as an A La Carte Menu-pre designed collections for clients to buy directly through their website, Brand activation and floral education-Courses, guides, subscriptions and mentorships
We hear about how Sweet Root Village began and how it grew organically into what it is today and how their friendship and partnership in business has been the catalyst in the success of Sweet Root Village
We also hear all about Lauren and Rachel's independent roles and strengths within their business roles and all about the team that make up the village
We speak about the importance of building a business that sits within your lifestyle and family commitments, making room for a good work life balance
We heat about the various facets of what makes up Sweet Root Village as a business
This is such a great episode with lots of value.
Thank you so much to Lauren and Rachel for chatting with us!
x
To find out more about Sweet Root Village please head over to
https://sweetrootvillage.com
To find out more about the education side of Sweet Root village please head to
https://sweetrootvillage.com/education
And please go and show them some love at
https://www.instagram.com/sweetrootvillage/
Next Episode
Marianne Mogendorff & Camila Romain of Wolves Lane Flower Company
This week we chat to Marianne & Camila, founders of Wolves Lane Flower Company who grow & create with their beautiful sustainable blooms in a 40 metre glasshouse in North London
We hear all about their beginnings and what drove them to begin their business successful partnership and how they have grown their wonderful business into what it is today
Such an insightful and inspiring conversation
The VERY exciting news this week is that these lovely ladies have written a book and its available to pre-order RIGHT NOW so we have this lovely chat to coincide with their book launch and find out all about "How to grow the flowers-a sustainable approach to enjoying flowers through the seasons"
We know this is going to be a must have for every book shelf!
Huge thanks to Marianne & Camila, we wish you every success with your new book ladies!
To pre-order your copy please head over to
https://www.amazon.co.uk/dp/1911682016/?tag=pavibook-21
To find out more about Wolves Lane Flower Company please head to
https://www.wolveslaneflowercompany.com
Show them some insta love right here
https://www.instagram.com/wolveslaneflowercompany
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