The Secret to Signature Storytelling with David Aaker | #41
06/15/16 • 31 min
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Aiming for the Heart with Cal Fussman | #40
In this week’s episode of Getting Goosebumps: The Power of Storytelling, we talk to Cal Fussman. Cal is an American Journalist, New York Times bestselling author and writer-at-large for Esquire Magazine. Cal has mastered the art of storytelling conducting memorable, probing interviews packed with stories from icons such as Muhammad Ali, Tom Hanks, Leonardo DiCaprio and Richard Branson.
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Exploring Social Influence with Jonah Berger | #42
On this episode of Getting Goosebumps: The Power of Storytelling, we chat to Jonah Berger. Jonah is a professor at the University of Pennyslvania and an expert on word of mouth, viral marketing and social influence and trends. Also the author of new book Invisible influence: The Hidden Forces that Shape Behaviour, there's plenty of insight to begin putting into action.
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