6 Marketing Things to Consider When Selling Your Business: Part 2
09/11/21 • 35 min
Check it out on Itunes | Stitcher
In another two-part episode of Get to the Contest Small Business Podcast, listen in as I talk to Melanie Unwin, Director at Mogrify. We discuss the marketing aspects of selling your business and making your business attractive to a potential acquirer.
Below are some key learnings that will be valuable to business owners who are in the process of selling their business or want to sell in the future. So, make sure to check out Parts 1 and 2 of this episode and don’t miss out on hearing Melanie’s expert tips.
1.Have a clear plan.
It is essential that you have a clear plan if you are to successfully achieve your business and marketing goals. Get your reason, your purpose clear and from there, execute strongly. If selling your business in the future is part of your vision, put it in the plan from day one, document it and put it in front of the right people.
2.Make sure key people are on board with your vision and plan.
If you don’t have buy-in by all the decision makers in your business, your plan will fail. Having that buy-in is critical, otherwise people will just walk away from it—resulting in wasted time, effort, and resources.
3.Make the journey worth it
Selling a business can be difficult for many reasons. There’s going to be rewarding times, but there's going to be times of stress and challenges. So, make the journey worth it. Make sure you've got people around you who give you energy, are going to add to that experience, and not drain you.
4.If you want to be acquired, step up your game.
Take on more challenging work to show that delivering great outcomes is one of the core capabilities of your business, stand out to potential buyers. You want to show that you've got a culture and a skill set in your business that can drive innovation and can deliver projects. Make sure you are heard and seen by your target audience.
5.Invest in your people and in your own leadership
Be around people, co-workers, partners that give your life and energy. Cultivate a culture of learning and encouraging growth in people. This applies to your team members but also to you as their leader. Invest in yourself and your own leadership, but also invest in the people around you and develop them.
6.Say it, do it.
This is one of the core values and core culture points of Mogrify. If you're living this culture in your business, it means that you can be relied on. Team members at Mogrify live by this culture—if they say something and don't deliver, they're not living the values of the company.
7.Let it go.
Don't invest energy on what you can't control. Now, that’s easier said than done, but you must practice letting go of the things you can’t change and move on from it.
Find Melanie Unwin on LinkedIn or check out their website www.mogrify.com
Have any questions for us? Reach Warwick Jackson through [email protected] or follow our Facebook account and visit Get To The Contest website for more.
Check it out on Itunes | Stitcher
In another two-part episode of Get to the Contest Small Business Podcast, listen in as I talk to Melanie Unwin, Director at Mogrify. We discuss the marketing aspects of selling your business and making your business attractive to a potential acquirer.
Below are some key learnings that will be valuable to business owners who are in the process of selling their business or want to sell in the future. So, make sure to check out Parts 1 and 2 of this episode and don’t miss out on hearing Melanie’s expert tips.
1.Have a clear plan.
It is essential that you have a clear plan if you are to successfully achieve your business and marketing goals. Get your reason, your purpose clear and from there, execute strongly. If selling your business in the future is part of your vision, put it in the plan from day one, document it and put it in front of the right people.
2.Make sure key people are on board with your vision and plan.
If you don’t have buy-in by all the decision makers in your business, your plan will fail. Having that buy-in is critical, otherwise people will just walk away from it—resulting in wasted time, effort, and resources.
3.Make the journey worth it
Selling a business can be difficult for many reasons. There’s going to be rewarding times, but there's going to be times of stress and challenges. So, make the journey worth it. Make sure you've got people around you who give you energy, are going to add to that experience, and not drain you.
4.If you want to be acquired, step up your game.
Take on more challenging work to show that delivering great outcomes is one of the core capabilities of your business, stand out to potential buyers. You want to show that you've got a culture and a skill set in your business that can drive innovation and can deliver projects. Make sure you are heard and seen by your target audience.
5.Invest in your people and in your own leadership
Be around people, co-workers, partners that give your life and energy. Cultivate a culture of learning and encouraging growth in people. This applies to your team members but also to you as their leader. Invest in yourself and your own leadership, but also invest in the people around you and develop them.
6.Say it, do it.
This is one of the core values and core culture points of Mogrify. If you're living this culture in your business, it means that you can be relied on. Team members at Mogrify live by this culture—if they say something and don't deliver, they're not living the values of the company.
7.Let it go.
Don't invest energy on what you can't control. Now, that’s easier said than done, but you must practice letting go of the things you can’t change and move on from it.
Find Melanie Unwin on LinkedIn or check out their website www.mogrify.com
Have any questions for us? Reach Warwick Jackson through [email protected] or follow our Facebook account and visit Get To The Contest website for more.
Previous Episode
6 Marketing Things to Consider When Selling Your Business: Part 1
Check it out on Itunes | Stitcher
In another two-part episode of Get to the Contest Small Business Podcast, listen in as I talk to Melanie Unwin, Director at Mogrify. We discuss the marketing aspects of selling your business and making your business attractive to a potential acquirer.
Below are some key learnings that will be valuable to business owners who are in the process of selling their business or want to sell in the future. So, make sure to check out Parts 1 and 2 of this episode and don’t miss out on hearing Melanie’s expert tips.
1.Have a clear plan.
It is essential that you have a clear plan if you are to successfully achieve your business and marketing goals. Get your reason, your purpose clear and from there, execute strongly. If selling your business in the future is part of your vision, put it in the plan from day one, document it and put it in front of the right people.
2.Make sure key people are on board with your vision and plan.
If you don’t have buy-in by all the decision makers in your business, your plan will fail. Having that buy-in is critical, otherwise people will just walk away from it—resulting in wasted time, effort, and resources.
3.Make the journey worth it
Selling a business can be difficult for many reasons. There’s going to be rewarding times, but there's going to be times of stress and challenges. So, make the journey worth it. Make sure you've got people around you who give you energy, are going to add to that experience, and not drain you.
4.If you want to be acquired, step up your game.
Take on more challenging work to show that delivering great outcomes is one of the core capabilities of your business, stand out to potential buyers. You want to show that you've got a culture and a skill set in your business that can drive innovation and can deliver projects. Make sure you are heard and seen by your target audience.
5.Invest in your people and in your own leadership
Be around people, co-workers, partners that give your life and energy. Cultivate a culture of learning and encouraging growth in people. This applies to your team members but also to you as their leader. Invest in yourself and your own leadership, but also invest in the people around you and develop them.
6.Say it, do it.
This is one of the core values and core culture points of Mogrify. If you're living this culture in your business, it means that you can be relied on. Team members at Mogrify live by this culture—if they say something and don't deliver, they're not living the values of the company.
7.Let it go.
Don't invest energy on what you can't control. Now, that’s easier said than done, but you must practice letting go of the things you can’t change and move on from it.
Find Melanie Unwin on LinkedIn or check out their website www.mogrify.com
Have any questions for us? Reach Warwick Jackson through [email protected] or follow our Facebook account and visit Get To The Contest website for more.
Next Episode
Covid Vaccines & the Small Business Owner
Check it out on Itunes | Stitcher
In this new episode, we talked to Michael Seton, solicitor director and accredited specialist at Seton Family Lawyers, on the constantly changing landscape around COVID-19 and vaccines for small business owners. We also dived into the rights and obligations of small business owners, their teams and staff, and their obligations to their customers during the pandemic.
Here are the Key Takeaways from this episode.
1. There’s no one-size-fits-all.
Public health orders and mandates are different for every location, industry and jobs. The thing to keep in mind with all of this is that it is rapidly changing and updating and it is largely untested by the courts – so we do not have clear black-and-white answers, which can be very challenging for small business owners. It is important to have an effort to be aware of the developments to do right by your customers and staff.
2. Keep your eyes on the horizon.
Seeing the big picture is one of Michael’s Get to the Contest points. If you focus on the bigger goal of what you’re doing now, you will not be bogged down with the mundane of the day-to-day.
3. Diversity.
Exposing yourself to diverse thinking equals to a better background and a better space for decision-making. Seeking out all the possible thoughts can ultimately make a well-rounded decision.
4. Prepare to abandon the past and move on to find a better way ahead.
Experience is a wonderful thing and should not be lost, but that doesn't mean the day-to-day of how you do your role shouldn't evolve and develop. You've got to constantly get your head to adapt and evolve.
5. Backing your people first.
You're working with your team and they need to know that you have their back. It's hard to develop a reliable team, and if you go into bat for your team, they will back you up and see you through in times of challenges.
Know more about Michael Seton and his work. Reach him through his contact details below:
Telephone02 4397 1500
Email [email protected]
LinkedInhttps://www.linkedin.com/in/michael-seton-12b07123/
Have any questions for us? Reach Warwick Jackson through [email protected] or follow our Facebook account and visit Get To The Contest website for more.
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