GET TO THE CONTEST
Warwick Jackson
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Goodpods has curated a list of the 10 best GET TO THE CONTEST episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to GET TO THE CONTEST for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite GET TO THE CONTEST episode by adding your comments to the episode page.
6 Marketing Things to Consider When Selling Your Business: Part 1
GET TO THE CONTEST
09/04/21 • 36 min
Check it out on Itunes | Stitcher
In another two-part episode of Get to the Contest Small Business Podcast, listen in as I talk to Melanie Unwin, Director at Mogrify. We discuss the marketing aspects of selling your business and making your business attractive to a potential acquirer.
Below are some key learnings that will be valuable to business owners who are in the process of selling their business or want to sell in the future. So, make sure to check out Parts 1 and 2 of this episode and don’t miss out on hearing Melanie’s expert tips.
1.Have a clear plan.
It is essential that you have a clear plan if you are to successfully achieve your business and marketing goals. Get your reason, your purpose clear and from there, execute strongly. If selling your business in the future is part of your vision, put it in the plan from day one, document it and put it in front of the right people.
2.Make sure key people are on board with your vision and plan.
If you don’t have buy-in by all the decision makers in your business, your plan will fail. Having that buy-in is critical, otherwise people will just walk away from it—resulting in wasted time, effort, and resources.
3.Make the journey worth it
Selling a business can be difficult for many reasons. There’s going to be rewarding times, but there's going to be times of stress and challenges. So, make the journey worth it. Make sure you've got people around you who give you energy, are going to add to that experience, and not drain you.
4.If you want to be acquired, step up your game.
Take on more challenging work to show that delivering great outcomes is one of the core capabilities of your business, stand out to potential buyers. You want to show that you've got a culture and a skill set in your business that can drive innovation and can deliver projects. Make sure you are heard and seen by your target audience.
5.Invest in your people and in your own leadership
Be around people, co-workers, partners that give your life and energy. Cultivate a culture of learning and encouraging growth in people. This applies to your team members but also to you as their leader. Invest in yourself and your own leadership, but also invest in the people around you and develop them.
6.Say it, do it.
This is one of the core values and core culture points of Mogrify. If you're living this culture in your business, it means that you can be relied on. Team members at Mogrify live by this culture—if they say something and don't deliver, they're not living the values of the company.
7.Let it go.
Don't invest energy on what you can't control. Now, that’s easier said than done, but you must practice letting go of the things you can’t change and move on from it.
Find Melanie Unwin on LinkedIn or check out their website www.mogrify.com
Have any questions for us? Reach Warwick Jackson through [email protected] or follow our Facebook account and visit Get To The Contest website for more.
Paul Henderson on Customer Success Programs
GET TO THE CONTEST
07/12/18 • 39 min
Check it out on Itunes | Stitcher
On this episode, we talked to Paul Henderson of Outcome Leaders where we talked extensively about customer success programs.
Here are some key takeaways from this episode:
Know who your customers are and what success look like to them.
Having that clarity will make your job a hell of a lot easier. It'll also increase your conversion rate and make your whole marketing approach a lot more efficient and cheaper because you know exactly who you're marketing to.
Know your target customers.
We don't want to have anyone and everyone as a potential customer. If we know and are clear about whom we want to deal with, why and what value we can add to them, what we do well and what we're going to make the most money on, we can tailor our marketing and our approach to those businesses. Its one thing to win the job but it’s another to win jobs that are actually going to be profitable in your small business.
Understanding what a success outcome looks like to your customer.
Once we understand the vision of the success outcome, that's where we can really get some client engagement and be a lot closer to meeting what their clients' expectations are.
Think outside the square.
Forget the status quo and why things can't work, and just throw a whole lot of new ideas about your industry and what could work. If you do that, there will be something in there that will make you standout from your competitors, and there will be a new service line that you can offer.
The importance of customer success program.
Through this program, we are encouraged to get our thinking caps on and come up with new products that can differentiate us with our competitors. If we have a customer success program and we're really meeting that client's true success outcome, then we're going to have sticky clients. That means, ultimately, better cash flow and our business is going to be worth more at the time we eventually sell it.
Check this out! Theodore Levitt’s Marketing Myopia, a Harvard Business Review article.
It talks about knowing the business you're in and once you're clear, everything else will flow from that a lot easier. Read it here.
Money CAN buy you happiness
GET TO THE CONTEST
05/08/18 • 24 min
Check it out on Itunes | Stitcher
In this episode of Get to the Contest Small Business Podcast, we try to answer if money can buy happiness. We are glad to have Ray Jaramis back and trust us when we say that this is an episode you shouldn’t miss.
Here are the key learnings from this episode:
1. Buy yourself experiences.
Have a happiness budget. Identify what makes you happy, what you're indifferent about, or what you're negative about as part of your monthly expenditures, or your annual expenditures. Then go and make a conscious decision about where your money goes. To add, budgeting is not about missing out. Deliberate choices around your spending mean that you can actually spend where you're going to get the most benefit.
2. Buy yourself time.
Personally and professionally, value your time. It's our only non-renewable resource. Only do what you love and is of high value. Identify what's of low value or you hate, and eliminate or delegate it. When you this, you're going to be happier at work and you're more energized. With all these changes, your business is actually going to perform better. If you can really live true to that, you will be a mile in front.
3. Spend money on others.
Most of the time spending money on projects, charities or people you are passionate about, is the best thing you could do with your money. Have a purpose and ask yourself: “what do you stand for?” That could be investing money back into the local football club, the local charity, whatever it is that floats your boat and makes you feel important, do that.
The science is very clear, it is going to deliver far more happiness than just frittering away money for something that you perhaps don't have a passion about or don't believe in. Similarly with your team, invest in them. Understand what they are passionate about and support them.
Are your Contractors really Contractors? Part 2
GET TO THE CONTEST
08/13/21 • 35 min
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In this two-part episode of Get to the Contest Small Business Podcast, I talked to HR expert Kristy Lee Billett of the Your People Powered Business and the People Powered Podcast.
We discussed the key indicators of determining if someone is an employee or a contractor, some of the misconceptions around contractors, the consequences of getting it wrong and how to de-risk your business on this issue.
Contractors are integral in growing a business.
Contractors will allow you to grow your business, turn off and on your capacity as required without necessarily the overhead. With that in mind, it is important to be aware of what is and what isn't included with your agreement with your contractor. Make sure to be clear and document your arrangement.
It’s employee > contractors for the government.
Not to be melodramatic but I want to make a strong point: Government hates contractors. Unlike contractors, employees make it so much easier for the government to collect tax revenue. If people are on salary and wages, it just takes the gray out of it for them and that is why the government loves that. With contractors, the opportunity for evasion via non declaration and income splitting is higher – Hence the governments attitude.
Just because someone says they're a contractor does not make them a contractor.
Be deliberate about how you engage a contractor. What is their business structure? Are they taking orders or do they have control over completion? Who bears the risk? To help you with this, I would strongly recommend that you use the government contractor decision making tool.
How do you de-risk?
There are a lot of ways to de-risk when it comes to contractor engagement. Some are the following (know more in detail on the episode):
- Don't engage someone who's just a sole trader or partnership.
- Have specific terms of engagement.
- Before anything else, know ALL the risks by engaging with an advisor or a trusted accountant. Remember that the risk is all on the employer. If you're the employee or the sub-contractor that's doing the work, very limited can go wrong from you if there's anything that blows up. If you are the business engaging the contractor – you might find you are up for super, leave entitlements, workers compensation , payroll tax and a whole range of other costs.
Document, document, document.
Now, this is something that I'm going to steal from Kristy Lee and apply to our sort of business and our advice to clients. Getting these things documented is so important and the best time to get things documented is upfront when everyone's happy and everyone wants to work together.
If you have a business that involves people, get advice from a professional.
May it be employees, contractors, or people that could be deemed employees, seek professional advice on handling in relation to your business. Consult an HR specialist such as Kristy Lee at Your People Powered Business. Such professional can offer a lot of guidance, templates and direct one-on-one support.
Reach Kristy Lee Billett at Your People Powered Business and The People Powered Podcast. Email me for questions and further inquiries.
Episode references:
ATO Contractor Decision Making Tool Link
Worker or Contractor Tool
Are You Too Supplier Dependent?
GET TO THE CONTEST
05/02/21 • 20 min
In this episode of Get to the Contest Small Business Podcast, I want to talk to you about something that’s often overlooked by small business owners—It’s all about supplier relationship and your business reliance on them. I'm not just talking about suppliers of products, but also suppliers of services, referrals, and more.
Listen in as I talk you through a few scenarios of supplier reliance and let’s take a look on how these circumstances may affect your businesses.
In this episode we answer the following questions and some tips to overcome them:
- What happens if your supply goes broke?
- What happens if your supplier is taken over?
- Do you have a relationship with a supplier business, or do you just have a relationship with an individual at that supplier?
- What if your supplier just retires?
- There are unforeseen sudden changes in supplier circumstance. What happens next?
- What if your suppliers are exposed to change in the political climate?
- If your main financier stops financing you, perhaps due to a change of policy and you can no longer have your facility, are you instantly cooked as a business?
- There’s a sudden supply interruption outside of your control—what do you do when you can’t get the products that you’ve ordered?
- What are the risks in relying too much on a specific marketing medium or something as public and free like as social media platforms such as Facebook, Instagram or Twitter?
Here are some key takeaways from this episode:
Conduct a risk review. Go through and look at your business at the various mentioned risk factors and see what applies to your business and make no assumptions that the status quo will be in place.
Look at the likelihood of each risk. I know some of these things might seem unlikely, but also look at the size of the damage to your business should something happen. Now, that will then lead you to a course of action where you either take steps to reduce the likelihood of the event happening, or you take steps to reduce the damage that would occur if the event did happen.
Do this assessment on an annual basis because as your business grows and evolves, so will its risk. And so will your supplier's risk change and evolve as well. So, do this on a regular basis, just to make sure that your assumptions around your business continuing, your business just doesn't fall apart due to something that's beyond your control that happens to a supplier.
Small Business Post-JobKeeper - Apocalypse or Opportunity?
GET TO THE CONTEST
04/15/21 • 25 min
Check it out on Itunes | Stitcher | Spotify
Listen in as I talk about the end of JobKeeper payments and what small business owners need to be aware of as they navigate the next 12 months—all these and more in this episode of Get to the Contest Small Business Podcast.
Here are some key takeaways from this episode.
Covid 19 brought many challenges and changes. The Federal Government offered a number of initiatives to help small businesses. These included:
- The cash boost
- JobKeeper wages reimbursement
- Changes to rules around insolvent trading – protecting directors somewhat.
- Virtually turned off all Debt recovery & penalties – More than 5000 staff reassigned from Debt to JobKeeper.
- Other assistance around delaying the payment of commercial debt.
- Changes to asset depreciation laws allowing instant right off.
Check out this PDF File: http://bit.ly/JobKeeperPDF
Impact of the Government Initiatives on Small Businesses
- Confidence
- Zombie Business kept alive until March 31.
- Major Decrease in small business liquidations
- Unemployment peaked July 2020 at 7.6% but dropped and was 5.8% as at Feb 2021.
- Demand has spiked for plant & equipment.
Once JobKeeper ends, what’s next?
- ATO to turn on the recover switch of the 53 Billion Dollar book of debt
- Insolvency’s will go up – Keep an eye out for the notices .Don’t ignore
- Many voluntary liquidations will take place, now that the free cash has stopped.
- Commercial debt and other supplier payments will now need to be repaid.
- Above hasn’t impacted consumer confidence.
What should you do?
- Don’t ignore ATO correspondence. Director Penalty notices can be very time dependent.
- Get numbers up to date
- Get lodgements done – even if you can’t pay
- Ask for ATO repayment plans now – get on the front foot; you should be able to get over 24 months.
- Supplier terms – lock in NOW
- Have a budget & cash flow
- Go hard on debt collections NOW. Before people are too far removed from the free money
- Have funding approved – Even if you don’t need it. Banks are ridiculously busy. As are alternate funding providers assisting SME’s with products like trade finance.
- New clients – Do a credit check. Make sure they haven’t been cut off. Put them on a limit.
Are there any opportunities through this pandemic?
Every Boom Bust has the impact of cleaning out industries. Those that were weak die off, leaving those that were left to thrive. Covid 19 will be like the GFC on Steroids.
There will be a lot of opportunity such as—there’s never a better time to sell 2nd hand equipment than now. Limits to supply from Overseas, Depreciation Policy changes and low interest rates are driving the demand. This is great – provided you aren’t also stuck sourcing a replacement asset.
With other businesses folding, this is also an opportunity for you to recruit a valuable team or workforce for your business.
Also, strategically purchasing struggling business for a nominal cost could add significant dollars to the bottom line. Clean up your own balance sheet if you can. Keeping your numbers up to date will make for an easy review of your finances and help you not miss out on business opportunities.
Feel free to email me at [email protected] for questions and further inquiries.
Facebook advertising
GET TO THE CONTEST
10/14/18 • 41 min
Check it out on Itunes | Stitcher
This week we talk to Perry Henderson, CEO and founder of Missing Links Social Media, where we discuss Facebook advertising, the importance of targeted content, and so much more.
Here are some of the key learning from this episode:
Learn to target and track your social media advertising activities.
There are a number of tools that you can purchase and download to help you track your social media activities. This is very important because through this practice, you can measure your return on investment. The worst thing that can happen is that you keep throwing money at something that's not working, or something is working and for whatever reason you go and stop because you do not know and understand the end result.
Understand your cold, warm and hot audience.
In social media advertising, there are three levels of audience: Cold, warm and hot. Be sure to create specific campaigns to your target audience. Give value first on your content, make it worthwhile for someone to listen, and the engagement will surely follow. Don't come on too strong. Don't ask them for the sale on the first date. That is a way of building trust with your audience, people will see through it if you are just out there to see, no one likes being sold to.
Maximize the free content but, ultimately, get an expert.
There are a lot of free content to study and know more about social media advertising online such as the websites mentioned in the episode. But when you feel you need more guidance and would rather focus on running your business and delegate the promotions to an expert, best to call on Perry and check his site www.missinglinksocialmedia.com.au
Have an organizational chart in your business.
An organizational chart in your business will help delegate and identify the tasks of each team member in your organisation. Simply put, this step will help your business flow and maximise your employees’ output.
Plan an ideal week.
Plan out what you do that's of most value. If you're doing low value work and it's taking up too much of your week, plan to set some time aside to do the high value work. Get your ideal week established, make your team aware of it and commit to it.
Dig deeper.
If you’re dealing with difficult people, dig deeper and seek best to understand how they are going. Life's all about relationships and it is best to not react on the same level when emotions are running high. Take the high road and try to understand where the other person is coming from. From here, you will have a better understanding and resolve conflict faster.
Estate Planning 101
GET TO THE CONTEST
06/05/19 • 43 min
Check it out on Itunes | Stitcher
This week on Get to the Contest Small Business Podcast, we have Fiona Wicks from Aubrey Brown Lawyers. We talked about all thing estate planning. There is a lot of nuggets of wisdom in this episode so be sure to have a listen.
Key Learning from this episode:
1. When it comes to estate planning, have a chat with a professional.
Do not underestimate a good lawyer when it comes to estate planning. Get the uncomfortable discussions out in the open and all laid out on the table. A really good professional will sit down with you, help stop you from being intimidated, and guide you through the planning process so that you are comfortable asking the uncomfortable questions.
2. Estate planning is not just about having a will.
A will incorporates your personally held assets, but good estate planning will cover things like your power of attorney and guardianship. Various business related matters such as Superannuations are not covered in wills so make sure that your estate plan addresses what will happen to such. Business succession after a death is also a very important matter that needs to be sorted in an estate planning.
3. Don’t be selfish.
Death and wills are not the best topic to discuss but these are facts of life. Death is as certain as living. Don’t leave a problem to your loved ones just because you’ve put your head in the sand and refuse to deal with the topic. Don’t be selfish and step up otherwise you’ll be turning in your grave.
4. Give the full story.
When dealing with professionals such as your accountant, lawyers, financial planners, and even your doctors, be completely honest and give them the full story. Truth can sometimes be embarrassing and uncomfortable but being transparent in planning your will and estate is very crucial. If these professionals are going to advise you on how to best structure your affairs, they need to know everything.
5. If you think it, ask it
Get comfortable. Don't try to be someone you're not just to impress. You have to be comfortable asking sometimes uncomfortable questions and understanding the outcome especially when dealing with professionals. It is important to be on the same page with your advisor so clear communication is truly important.
Hiring, Employing, and Firing
GET TO THE CONTEST
04/09/18 • 32 min
Check it out on Itunes | Stitcher
On this episode of Get to the Contest Small Business Podcast, I will be talking to Tony Scott, senior consultant for Employsure, Australia’s largest workplace relations firm. We will be talking everything about the employment: from the hiring, training to the rules of firing an incompetent employee. Listen in and we’re sure you’ll be able to pick up useful tips on the employment process.
Get to the Contest Takeaways!
Get it right the first time.
It’s not easy to get everything right the first time especially when it comes to hiring. But to help you with this, you need to be very clear on your expectation and the adaptability of the new hire to the work culture of your company. If this is not clearly stated to a new hire before he/she accepted the gig, you’re setting yourself up for trouble.
Take your time.
When it comes to hiring, do not rush. Take your time in interviewing and make sure to document the procedure. Be selective and never opt for the next best thing just because it is available for right now. Finding the right candidate takes time but the search will ultimately be fruitful once you find the perfect fit for the job. If need be, hire a professional to do the hiring process for you and your business.
Set the tone.
Set the expectations and present your company’s work culture upfront. It is important for the candidate to see the job at face value. This will give you a much better chance of this person adhering to the job at hand.
Policies and procedures are a must.
Before even employing people, you have to set policies and procedures in place. You cannot implement policies if you do not have them in writing. This will help you manage your employees and develop discipline in the workplace.
Fairness in firing.
Firing an incompetent employee is inevitable. Performance management of an employee is a must to test the person out. Get your expectations documented and clearly discussed with the employee ad make sure you have established procedural fairness. If you fail to establish this, it can be very costly.
Take time out.
Step back and take time out when you feel the need to. It’ll give you perspective and you will enjoy work more. Overall happiness is the ultimate goal when it comes to work-life balance.
Tony Scott’s Get to the Contest:
“I talk a lot about work place culture. I think there's a direct coloration between morale and productivity. For any business to be successful, and indeed using the football analogy, for any team or any sporting team to be successful you have to have a cohesive team. We all have to be singing from the same hymn sheet as it were, and I think, for me, is it. How you get the right culture, and how you have everyone singing from the same hymn sheet is the challenge, but that is the key. “
Leveraging Your IT To Grow & Protect Your Business
GET TO THE CONTEST
12/04/18 • 35 min
Check it out on Itunes | Stitcher
We have Leon Black, Director of Inspiration at Inspired Techs, in this episode of Get to the Contest Small Business Podcast. We talked about the Data Breech Legislation, using IT in your business and so much more. Here are some of the key takeaways from our talk with Leon:
Train your staff.
There are a lot of phishing and scams trolling around the internet these days. Attack via email is the most common phishing activity. The first step to combating these scams is to make sure your team is trained. It is your responsibility as a business owner to make sure your staff is aware of what phishing is and how to avoid it. Take time in training them and invest in learning more about multi-factor authentication. It is absolutely critical, particularly in a cloud based world, to be doing this to protect your and your clients' data.
Know about the Data Breach legislation.
There are laws to protect clients and consumers with regards to mismanagement of personal data and information entrusted to businesses. If your business does not take the extra measure of protecting clients’ data, this may cause a problem down the road.
IT is an investment not a cost.
Find an IT partner that will work with you strategically and will understand your business, and will ultimately align the technology with your business goals. IT services is more than fixing a slow computer, it is an investment vital to your business if you do it right.
Done is better than perfect.
Most people wait for the right time to present their product commercially. Tell you what, there is never a right time or the perfect product. Get out there and take the risk in launching your product. As time passes, you can work on improving your product rather than holding back and trying to create “perfection”.
Consistency is key.
With consistency, your clients always will know what to expect. If you can deliver consistently and all procedures are documented, your team members’ work flow will be much more efficient as well.
CHECK IT OUT! Leon Black shares the key book that has influenced his personal and business life. The book's title is TRACTION by Gino Wickman.
https://www.linkedin.com/in/leon-black/
https://www.facebook.com/inspiredtechs
https://twitter.com/Leon_Inspired
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FAQ
How many episodes does GET TO THE CONTEST have?
GET TO THE CONTEST currently has 33 episodes available.
What topics does GET TO THE CONTEST cover?
The podcast is about Australia, Tax, Entrepreneur, Investing, Accounting, Money, Financial, Investment, Podcast, Podcasts, Finance, Small, Business, Advice, Market and Tips.
What is the most popular episode on GET TO THE CONTEST?
The episode title 'Cashflow Strategies' is the most popular.
What is the average episode length on GET TO THE CONTEST?
The average episode length on GET TO THE CONTEST is 36 minutes.
How often are episodes of GET TO THE CONTEST released?
Episodes of GET TO THE CONTEST are typically released every 25 days.
When was the first episode of GET TO THE CONTEST?
The first episode of GET TO THE CONTEST was released on Apr 9, 2018.
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