6 Marketing Things to Consider When Selling Your Business: Part 1

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In another two-part episode of Get to the Contest Small Business Podcast, listen in as I talk to Melanie Unwin, Director at Mogrify. We discuss the marketing aspects of selling your business and making your business attractive to a potential acquirer.

Below are some key learnings that will be valuable to business owners who are in the process of selling their business or want to sell in the future. So, make sure to check out Parts 1 and 2 of this episode and don’t miss out on hearing Melanie’s expert tips.

1.Have a clear plan.

It is essential that you have a clear plan if you are to successfully achieve your business and marketing goals. Get your reason, your purpose clear and from there, execute strongly. If selling your business in the future is part of your vision, put it in the plan from day one, document it and put it in front of the right people.

2.Make sure key people are on board with your vision and plan.

If you don’t have buy-in by all the decision makers in your business, your plan will fail. Having that buy-in is critical, otherwise people will just walk away from it—resulting in wasted time, effort, and resources.

3.Make the journey worth it

Selling a business can be difficult for many reasons. There’s going to be rewarding times, but there's going to be times of stress and challenges. So, make the journey worth it. Make sure you've got people around you who give you energy, are going to add to that experience, and not drain you.

4.If you want to be acquired, step up your game.

Take on more challenging work to show that delivering great outcomes is one of the core capabilities of your business, stand out to potential buyers. You want to show that you've got a culture and a skill set in your business that can drive innovation and can deliver projects. Make sure you are heard and seen by your target audience.

5.Invest in your people and in your own leadership

Be around people, co-workers, partners that give your life and energy. Cultivate a culture of learning and encouraging growth in people. This applies to your team members but also to you as their leader. Invest in yourself and your own leadership, but also invest in the people around you and develop them.

6.Say it, do it.

This is one of the core values and core culture points of Mogrify. If you're living this culture in your business, it means that you can be relied on. Team members at Mogrify live by this culture—if they say something and don't deliver, they're not living the values of the company.

7.Let it go.

Don't invest energy on what you can't control. Now, that’s easier said than done, but you must practice letting go of the things you can’t change and move on from it.

Find Melanie Unwin on LinkedIn or check out their website www.mogrify.com

Have any questions for us? Reach Warwick Jackson through [email protected] or follow our Facebook account and visit Get To The Contest website for more.