Get Radical With Your Business - Ep. 83: Embrace Video to Build Influence and Grow Profits (Guest Elaine Williams from Captivate the Crowd) [Stepping Into Your Authenticity Series]

Ep. 83: Embrace Video to Build Influence and Grow Profits (Guest Elaine Williams from Captivate the Crowd) [Stepping Into Your Authenticity Series]

02/08/22 • 48 min

3 Listeners

This episode is the first in our Stepping Into Your Authenticity Series. We are joined by the funny and charismatic Elaine Williams to kick things off.

Elaine is an accomplished author who has penned several books. She has also found success as a comedian, actress, and speaker. Through her company, Captivate the Crowd, Elaine helps clients get comfortable on stage and in front of the camera. Through Elaine's guidance, she transforms her clients’ stage and video presence, including harnessing their inner comic.

Due to the popularity of video, many clients are seeking her services to keep up with the ever-changing social media landscape. We dive into this hot topic and unravel the popularity of short-form videos and how they can impact your business.
SHOW NOTES:
Contact and Follow Elaine: Instagram - Linkedin - Linktree
Captivate the Crowd: Website - Facebook Community - YouTube
Schedule a Connection Call with Elaine!
Learn expert tips for Instagram Reels (webinar): Register
For more info, see complete show notes: https://www.getthebalanceright.net/blog/episode83

CONTACT HEATHER:
Contact Heather: Instagram - LinkedIn
Get the Balance Right Coaching: Website
Book a Discovery Call (via Zoom) - Click Here
Heather & Get the Balance Right - Link Tree
Zeitzwolfe Accounting: Website - Facebook

Contact Heather: Instagram - LinkedIn - Email: [email protected]
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

This episode is the first in our Stepping Into Your Authenticity Series. We are joined by the funny and charismatic Elaine Williams to kick things off.

Previous Episode

Ep. 82: Save Time and Reduce Stress By Outsourcing Podcast Production (Guest Lauren Wrighton from The Podcast Manager Show)

1 Recommendations

Have you started a podcast to promote your business? Podcasting may appear, but the reality is there are many moving parts. Producing it can become a full-time job that doesn't directly pay the bills. Regardless of whether you enjoy the production, there comes a time when you'll need to seek help. Our guest, Lauren Wrighton, is a podcast production expert who trains her students to be podcast managers. She also hosts a very niche podcast on this subject, The Podcast Manager Show. We cover the various aspects of production and who you can hire to offload those tasks. We also discuss turning podcast production into a profitable side hustle.

SHOW NOTES:
Follow or contact Lauren Wrighton: Instagram - LinkedIn - Website
Podcast Manager Mastermind Facebook Group (By Lauren): Join for free
Lauren’s Masterclass: Register
Get the Balance Right Facebook Group: Join
Leveraging Podcast Appearances to Build Your Brand
Using Podcasting to Grow your Business
Ep. 29 (Todd Cherches)
Ep. 40 (Fernando Angulo)
EP. 50 (Jason Barnard)
For more info, see complete show notes: https://www.getthebalanceright.net/blog/episode82

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Next Episode

Ep. 84: Discovering Your Unique Voice By Going Live (solo episode) [Stepping Into Your Authenticity Series]

1 Recommendations

I initiated a self-imposed challenge for my Stepping Into Your Authenticity series to set a good example for my audience. I committed to going live on Instagram for 45 days in a row. My mission was to inspire others, as I tackled my own fears and anxiety.
The results after one week were surprisingly liberating. Not only did I discover my unique voice, but I felt empowered through the process. I quickly became comfortable in front of the camera, by letting go of expectations. Although the activity did not lead to additional followers, I found it to be extremely therapeutic.
This episode includes a recap of what I learned in the first week, along with sound clips from the various days. I hope you find the content inspirational. Besides the lessons I learned, I explore examples of others who are true to themselves in the public eye.
SHOW NOTES:
Contact Heather: Instagram - LinkedIn
Get the Balance Right Coaching: Website
Book a Discovery Call (via Zoom) - Click Here
Heather & Get the Balance Right - Link Tree
Zeitzwolfe Accounting: Website - Facebook
Episode 83 with Elaine Williams on embracing video to grow your profits

Show Mentions...

Boy George: Instagram - Crypto Queenz - Time (Clock of the Heart - Kissing to Be Clever
Gary Coleman film: On the Right Track
Trixie Mattel: Website - Instagram - Book

For the full show notes, please visit the website here: https://www.getthebalanceright.net/blog/episode84

Get Radical With Your Business - Ep. 83: Embrace Video to Build Influence and Grow Profits (Guest Elaine Williams from Captivate the Crowd) [Stepping Into Your Authenticity Series]

Transcript Summary

In this captivating episode titled "Embrace Video to Build Influence and Grow Profits," guest Elaine Williams from Captivate the Crowd shares invaluable insights on using video to effectively communicate, establish trust, and make a genuine connection with your audience. Heather Zeitzwolfe, the host of the podcast, overcomes her own video-related anxieties and is inspired to take action. Elaine emphasizes the importance of understanding your target audience and their unique problems, choosing one platform to master before expanding, and investing in basic equipment like a ring light and tripod. She also highlights the power of embracing authenticity and utilizing frequently asked questions to create impactful videos that showcase your personality and attract potential clients. With a wealth of experience as a comedian, speaker, and author, Elaine offers practical guidance on stepping into authenticity through video coaching and storytelling. Tune in to gain valuable tips on finding confidence on camera, developing your own video strategy, and generating ideas to create compelling content. So, if you're ready to harness the potential of video to elevate your influence and grow your profits, this episode is a must-listen!

Transcript

The Introduction:
Hello and welcome to Get the Balance Right podcast. I am your host Heather Zeitzwolfe, CPA and profitability coach.

I am happy to announce that this episode is the first one in a series about stepping into our authenticity to grow our business. Authentic is such a played-out term, so I'm open to suggestions on how to jazz up the name of the series. Regardless of what the series is ultimately called, we have a group of sensational guests coming. These fabulous ladie

Ep. 83: Embrace Video to Build Influence and Grow Profits (Guest Elaine Williams from Captivate the Crowd) [Stepping Into Your Authenticity Series] Top Questions Answered

How can I make money online?

Making money online requires organization and strategy, not just having information.

Why is it important to keep information bite-sized?

Keeping information bite-sized is important because a confused mind doesn't buy.

What can I do to clarify my message?

It's recommended to make a list of slogans, theories, favorite quotes, books, etc. to help clarify your message.

How do I pick the right platform for video creation?

Pick one platform and master it, considering the target market of each platform.

What equipment do I need for video creation?

Equipment needed for video creation includes a ring light, tripod, shotgun mic, etc.

How can video help build trust and connections?

Incorporating video into your business can help build trust, make connections, and 10X yourself.

What should I focus on to embrace video as an entrepreneur?

The key to embracing video as an entrepreneur is to be authentic and embrace your uniqueness.

How can I become comfortable on camera?

Start by sending video clips to a friend to become comfortable with your appearance and voice.

What types of videos can I create?

Different types of videos include Reels or Instagram Live.

How can I improve my appearance on camera?

Lighting and better angles can improve your appearance on camera.

Show more Questions

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