Content Marketing AMA with Brandlective - London Digital Marketing Agency

We are (still) often asked what content marketing is, how brands truly find success with it - and how to get started.

Rachel Akiboye from digital marketing agency Brandlective throws some of the following questions at Stacey Kehoe in today's episode:

• Why are companies using content marketing? What are the benefits?
• How do we convince the management team that content marketing works?
• What is The Content Waterfall process?
• Why are some companies successful with content marketing, while others are not?
• Our organisation is new to content marketing — where do we start?
• Should I hire someone to do my marketing for me?
• What are the fundamental components I need for a successful brand?

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