Turn Glances Into Interest with Your Brewery's Copywriting

05/23/22 • 26 min

Good copy will increase brand awareness and drive sales by helping you tell compelling stories to your customers. To help us understand more about how to write good copy, we invited Cleo onto the show.
Cleoniki Kesidis is a copywriter with two years of writing experience. She writes vibrant, compelling marketing materials that spark emotion and drive action. Built on storytelling skills and an analytical approach to marketing, her copy turns glances into interest and interest into sales.
She's the founder of CEK Copywriting, learn more at cekcopywriting.com.

---
For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

---
For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

Previous Episode

Connecting Craft Brewery Finance and Marketing

This is a special episode where Kary and I each sit in the "interviewee" seat, fielding questions from one another. All in an effort to shed some light on how brewery finance and marketing are interconnected.
Kary Shumway is a CPA, former CFO for a beer distributor and current CFO for Wormtown Brewery in Worcester, MA.

He has spent the last 20 years using finance to help improve financial results for his beer business. Now, he's helping other craft breweries do the same.
Learn more about Kary and how he can help your brewery with financial training, courses, and coaching at craftbreweryfinance.com

---
For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized

Next Episode

Creating & Communicating Value with Your Taproom Guests

What are the best ways to create value with your taproom guests? How do you communicate that value effectively? Answering those questions will help you improve marketing, increase sales, and grow your brewery.
That's why we had Andrew on the show. He has a ton of experience helping breweries uncover that value through his work with Secret Hopper. Andrew and his team have interviewed hundreds of taproom guests and compiled mountains of data centered around creating more value.
We discuss loyalty programs, memberships, board games, and more. It's an enlightening conversation that you can't miss!
If you'd like to learn more about Andrew or Secret Hopper, head to secrethopper.com

---
For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized