The Importance of Marketing - An Interview with RevLocal

10/06/21 • 71 min

Zach and Andy welcome Tracy Moore and Rob Knighton from RevLocal to the Podcast to discuss various topics regarding Marketing for Small Businesses. Topics include the importance of SEO, what is marketing, how to recognize a good marketing strategy and campaign, what to look for in a marketing organization to work with and the relationship between marketing and lead generation and sales. We hope you take a listen and hit that subscribe button to not miss an episode!

Previous Episode

Assumptions in Business Plans

You have heard the typical phrase about when you assume something.....When making a business plan however, assumptions are an important tool a business owner uses as they "learn" their way through the business to success. When starting a business, a business plan should be made for the first 3 to 6 months, not 3 to 6 years. The shorter the better. A section in your business plan, however, should list out the assumptions that one will prove or invalidate in that 3 to 6 months. Join us as we discuss all things involving assumptions within a business plan.

Next Episode

Continuous Improvement - Mindset or Strategy?

Zach and Andy discuss the work that Toyota did 20 to 30 years ago to develop a continuous improvement program called Kaizen and its implications for small businesses and for an individual's life. Question is.....is a mindset or a strategy or both? Hit the subscribe button so you don't miss an episode. Share our podcast with others so we can continue to generate more value in this world!!