Generate Your Value

Andy interviews Scott Specker, a Five Star Painting Franchisee in the Atlanta area, about his corporate to entrepreneur journey. Joining Andy and Scott is Scott's Father, David Specker, who also had a corporate to entrepreneur transition which Scott got to witness first hand and was a role model for Scott's own transition to entrepreneur. We discuss the ups and downs of the corporate and entrepreneur world, what caused both David and Scott to make the jump to entrepreneurship and lessons learned from the journey. If you enjoy this episode, please hit the subscribe button so you don't miss our future shows!

Zach and Andy discuss how abundance plays in a person and a business in achieving uniqueness in this world. We desire to have an abundance mindset in our lives because it creates a uniqueness in the world that people and businesses desire. We also discuss how intellectual property concepts can protect your unique ideas in the business world.

Andy, Zach and Megan continue the discussion about the most fundamental decision human beings make in life....do you make your decisions based in love or in fear. In this episode we look at how that decision shows up in people's lives in terms of behaviors, leadership styles and the consequences of the decisions. We use the analogy of a Warrior vs. Fighter and their subtle differences between the two to illustrate the points.

Our guests on this episode are Laura and David Wells, Owners of DL Creative, a design firm in the Atlanta, Georgia area that helps small businesses develop an appropriate brand for their company as well as partnering with marketing companies to assist in development of marketing campaigns for small businesses as well. We discuss how Laura and David got into this business, challenges they faced in starting their business, what is a brand, how storytelling plays into a brand, how a personal brand influences a company brand, their competition landscape for their business, life cycles in branding and how to look for a high quality company to assist a small business owner in developing or changing their branding materials.

If you feel this episode generated value in your ability to brand your company, we invite you to subscribe to our podcast on your favorite podcast channel. You can reach Laura and David Wells at www.dlcreativeatl.com should you need assistance in developing a branding strategy for your organization.

1) Introduce Simon Sinek’s Why, How and What structure

2) Talk in detail about each individual one

3) Engaging people with the Why in Business and Life

4) Leaders should be exploring this about each individual team member they have.

5) The only difference between a person and a business in regards to Why, How and What is scale. This is one of the key messages we want to get across in our podcast. Will be mentioned a lot.

6) Start to talk about Personal Branding.....branding being about the experience and trust people develop about a company......or a person. When your are generating value in people’s lives you start to build a personal brand.