Episode 4: Nostalgia with Hasbro

06/04/24 • 39 min

As one of the most tech savvy generations, Gen Z is looking to disconnect from their screens and reconnect with what brought them joy in their childhood. Our hosts join Hasbro’s Sarah Madey, Sr. Director of Global Brand Strategy, and Olivia DeLorenzo, Narrative Designer, to explore how nostalgia plays into Gen Z’s modern life. From board games to fashion to music, learn what your brand can do to take part in nostalgia marketing.

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Episode 3: Self-Expression

Gen Z values self-expression like no other and seeks it in every facet of their lives. In this episode, Rob Mayhew, colleague and social media sensation, joins hosts AJ and Lilia to dissect how this generation expresses themselves through products, content, and their unique communities and aesthetics — and the why behind it all.

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Episode 5: Money Pt. 2 with Erin Confortini

In this episode, we brought in Gen Z influencer, Erin Confortini, to discuss Gen Z’s relationship with money and how she uses her platform to help young people understand finance. Erin and hosts discuss the unique financial challenges and opportunities that Gen Z is facing, the lore of treat culture, how they’re affecting their parents’ retirement funds, and more.