Episode 3: Self-Expression

04/30/24 • 34 min

Gen Z values self-expression like no other and seeks it in every facet of their lives. In this episode, Rob Mayhew, colleague and social media sensation, joins hosts AJ and Lilia to dissect how this generation expresses themselves through products, content, and their unique communities and aesthetics — and the why behind it all.

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Episode 2: Social Shopping

Gen Z has made shopping through social media an addictive phenomenon. Gen Z Strategists and hosts, AJ and Lilia, break down the generation’s relationship with social shopping, including topics like the power of discoverability, convenience, creator commission benefits, and how your brand can tap into the fun.
Contents:

04:56 - Discoverability
15:24 - Convenience
23:14 - Commission

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Episode 4: Nostalgia with Hasbro

As one of the most tech savvy generations, Gen Z is looking to disconnect from their screens and reconnect with what brought them joy in their childhood. Our hosts join Hasbro’s Sarah Madey, Sr. Director of Global Brand Strategy, and Olivia DeLorenzo, Narrative Designer, to explore how nostalgia plays into Gen Z’s modern life. From board games to fashion to music, learn what your brand can do to take part in nostalgia marketing.