Gen Z on Gen Z - Episode 2: Social Shopping

Episode 2: Social Shopping

03/21/24 • 32 min

Gen Z has made shopping through social media an addictive phenomenon. Gen Z Strategists and hosts, AJ and Lilia, break down the generation’s relationship with social shopping, including topics like the power of discoverability, convenience, creator commission benefits, and how your brand can tap into the fun.
Contents:

04:56 - Discoverability
15:24 - Convenience
23:14 - Commission

04:56 - Discoverability
15:24 - Convenience
23:14 - Commission

Previous Episode

Episode 1: Money

Gen Z is in a situationship with their bank accounts, and marketers should take note. Hosts AJ and Lilia unpack why Gen Z is chipping away at their parent’s retirement funds (sorry mom), the rise and fall of the gig economy, why Gen Z still values treat culture, and how your brand can show up for the younger gen amidst their financial fatigue.
Contents:

03:14 - Why Gen Z is chipping away at their parent’s retirement funds
11:10 - Rise and fall of the gig economy
20:44 - Emotional spending and treat culture

Next Episode

Episode 3: Self-Expression

Gen Z values self-expression like no other and seeks it in every facet of their lives. In this episode, Rob Mayhew, colleague and social media sensation, joins hosts AJ and Lilia to dissect how this generation expresses themselves through products, content, and their unique communities and aesthetics — and the why behind it all.