Episode 1: Money

03/21/24 • 29 min

Gen Z is in a situationship with their bank accounts, and marketers should take note. Hosts AJ and Lilia unpack why Gen Z is chipping away at their parent’s retirement funds (sorry mom), the rise and fall of the gig economy, why Gen Z still values treat culture, and how your brand can show up for the younger gen amidst their financial fatigue.
Contents:

03:14 - Why Gen Z is chipping away at their parent’s retirement funds
11:10 - Rise and fall of the gig economy
20:44 - Emotional spending and treat culture

03:14 - Why Gen Z is chipping away at their parent’s retirement funds
11:10 - Rise and fall of the gig economy
20:44 - Emotional spending and treat culture

Previous Episode

Episode 0: Trailer

Introducing Gen Z on Gen Z, the podcast that breaks down the generation so you don't have to. Gen Z strategists AJ Pulvirenti and Lilia Souri pull back the curtain on Gen Z’s quirks, consumer behavior, and unfiltered opinions that impact how they relate to and identify with their favorite brands. Subscribe for alerts when each episode drops.

Next Episode

Episode 2: Social Shopping

Gen Z has made shopping through social media an addictive phenomenon. Gen Z Strategists and hosts, AJ and Lilia, break down the generation’s relationship with social shopping, including topics like the power of discoverability, convenience, creator commission benefits, and how your brand can tap into the fun.
Contents:

04:56 - Discoverability
15:24 - Convenience
23:14 - Commission