Steve Koonin on Creating An Innovative Culture

04/13/17 • 35 min

Visionary Steve Koonin has spearheaded marketing for iconic brands—from Coca-Cola to Turner to the NBA’s Atlanta Hawks. His offbeat marketing ideas and unique leadership approach have reinvigorated the Hawks franchise. In this episode, Steve shares what it takes to break through the status quo and create a culture of innovation that rewards great ideas and risk taking.

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