
The Future of Advice is Fee-Based
08/01/23 • 24 min
Great things rarely occur within your comfort zone. Earning revenue via commission-based mutual funds or annuities might seem straightforward and familiar, but it isn’t a sustainable way to grow your practice.
There’s been a steady trend in the advisory profession to fee-based practices and holistic wealth-management services. But just because this trend is widespread doesn’t mean that transitioning to fee-based models comes without challenges. My guest today, Jen Gloss, will discuss the why and how of transitioning from commissionable products to fee-based wealth management.
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If you’re thinking about transitioning to fee-based, but also thinking about the challenges you’ll face, download our guide:
The Future of Advice Is Fee-Based. What's Holding You Back? - https://www.assetmark.com/commission-to-fees-2023?utm_campaign=Commission%20to%20Fees%202023&utm_source=3rd%20Party%20%7C%20Vettafi%20%7C%20Podcast%20%7C%20C2F2%20%7C%207%2F13%2F23
This guide explores the three fears many advisors face when considering the move from a commission to fee-based model and ways to overcome those fears, including:
- How to price your services and create more stable revenue for your business;
- Communication tips to help you discuss this change with your clients; and
- Simple, five-step process for making the transition easy for you and your clients.
See how to tackle the obstacles advisors commonly cite to making the transition to fee-based with guidance, best practices, and insights to help you pave the way to a fee-based model.
Get the guide here- https://www.asstmark.com/commission-to-fees-2023utm_campaign=Commission%20to%20Fees%202023&utm_source=3rd%20Party%20%7C%20Vettafi%20%7C%20Podcast%20%7C%20C2F2%20%7C%207%2F13%2F23
Here is a link for more information about AssetMark:
- AssetMark web site- https://www.assetmark.com/
A message from Advisor Perspectives and VettaFi: To learn more on this and other topics, check out our full schedule of upcoming CE-approved virtual events.
Great things rarely occur within your comfort zone. Earning revenue via commission-based mutual funds or annuities might seem straightforward and familiar, but it isn’t a sustainable way to grow your practice.
There’s been a steady trend in the advisory profession to fee-based practices and holistic wealth-management services. But just because this trend is widespread doesn’t mean that transitioning to fee-based models comes without challenges. My guest today, Jen Gloss, will discuss the why and how of transitioning from commissionable products to fee-based wealth management.
-
If you’re thinking about transitioning to fee-based, but also thinking about the challenges you’ll face, download our guide:
The Future of Advice Is Fee-Based. What's Holding You Back? - https://www.assetmark.com/commission-to-fees-2023?utm_campaign=Commission%20to%20Fees%202023&utm_source=3rd%20Party%20%7C%20Vettafi%20%7C%20Podcast%20%7C%20C2F2%20%7C%207%2F13%2F23
This guide explores the three fears many advisors face when considering the move from a commission to fee-based model and ways to overcome those fears, including:
- How to price your services and create more stable revenue for your business;
- Communication tips to help you discuss this change with your clients; and
- Simple, five-step process for making the transition easy for you and your clients.
See how to tackle the obstacles advisors commonly cite to making the transition to fee-based with guidance, best practices, and insights to help you pave the way to a fee-based model.
Get the guide here- https://www.asstmark.com/commission-to-fees-2023utm_campaign=Commission%20to%20Fees%202023&utm_source=3rd%20Party%20%7C%20Vettafi%20%7C%20Podcast%20%7C%20C2F2%20%7C%207%2F13%2F23
Here is a link for more information about AssetMark:
- AssetMark web site- https://www.assetmark.com/
A message from Advisor Perspectives and VettaFi: To learn more on this and other topics, check out our full schedule of upcoming CE-approved virtual events.
Previous Episode

The Case for Private-Market Investing
Hamilton Lane (Nasdaq: HLNE) is one of the largest private-market investment firms globally, with nearly $857 billion in assets under management, providing innovative solutions to institutional and private wealth investors around the world.
In this episode, my guest, Steve Brennan, will discuss the private market opportunity for advisors and HNW investors. For financial advisors looking to minimize the impact of public-market volatility on their clients’ portfolios, private equity is a long-term investment vehicle that gives an investor an extended period to invest their money and protect it from the turbulence of the markets. Private-market investing can provide gains for HNW investors who have traditionally focused on real estate and private-credit strategies.
But many advisors still don't invest in private markets. Steve will discuss the opportunity in private investing, how it works, and most importantly, how to use it in the context of a portfolio.
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Here is a link for more information about Hamilton Lane:
- 2023 Market Overview - https://explore.hamiltonlane.com/2023-market-overview/home
- A Guide To Private Markets - https://www.hamiltonlane.com/en-us/insight/private-markets-a-guide
- Hamilton Lane’s Private Wealth Knowledge Center- https://www.hamiltonlane.com/en-us/education/private-markets-education
- https://www.hamiltonlane.com/en-us
A message from Advisor Perspectives and VettaFi: To learn more on this and other topics, check out our full schedule of upcoming CE-approved virtual events.
Next Episode

The Strategy Behind Last Year’s Top-Performing Small-Cap Fund
The SouthernSun Small Cap fund (symbol: SSSIX) is up 13.5% this year, versus 10.33% (as of July 18, 2023) for its Morningstar small-blend peer group. Last year was even more impressive, when it was down only -1.37%, versus its peer group, which was down -16.24%, putting SSSIX in the first percentile of that peer group. It has approximately $400 million in assets and is a highly concentrated portfolio, with only 21 holdings as of March 31, 2023.
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Here is a link for more information about SouthernSun:
- SouthernSun web site- https://southernsunam.com/
- SSSIX fact sheet and performance- https://southernsunam.com/investment-products/small-cap-fund/
Important Disclosures
AUM mentioned is as of 07/18/2023; Morningstar Ranking out of 611 funds in the Morningstar Small Blend category for 1-year period ended 12/31/2022. Past performance is no guarantee of future results; The information discussed represents the opinion of the host, and is subject to change. It is not intended to be a forecast of future events, a guarantee of future results, and is not intended as an offer or solicitation of the Fund nor any other products or services. It is for general informational purposes only and should not be considered an individualized recommendation or investment advice. Some of the statements contained in this podcast may be forward-looking and contain certain risks and uncertainties. Investing involves risk, including the possible loss of principal.
A message from Advisor Perspectives and VettaFi: To learn more on this and other topics, check out our full schedule of upcoming CE-approved virtual events.
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