Shared Strategies - Part Two - Shared Communications

08/17/20 • 34 min

In Shared Strategies we hear two fireside chats. In the first discussion around Shared Journeys: How might data enable us to connect, personalize and measure hybrid experiences? We heard from Allie Magyar of Hubb, Megan Henshall of Google, Neal Thomas of AWS and Justin Boone of Opus Agency.

In this episode we begin with Julie Lynch of Lynchpin Consulting responding to the Fireside Chat from Part One, then we hear the second Fireside Chat on Shared Communications: How do we engage attendees and build awareness BEFORE the event? with Rachel Stefan of Snoball, Kim Gishler of CEMA, Mary Healy of Opus Agency and Sara Smith of Microsoft. Sarah Bondar of The Charles Group leads the response to the discussion.Thanks to all of our participants, which included also Megan Schofield of Google and Lauren Telchin Katz of NASA.

Previous Episode

Shared Strategies - Part One - Shared Journeys

In Shared Strategies - we hear two fireside chats. The first discussion is around Shared Journeys: How might data enable us to connect, personalize and measure hybrid experiences? We'll hear from Allie Magyar of Hubb, Megan Henshall of Google, Neal Thomas of AWS and Justin Boone of Opus Agency.

In this first episode we also hear group introductions from the full Futures Forum. These are often omitted from the podcast, but for our regular listeners we thought it might help to put voices to names. If you wish to skip ahead to the chat itself, you'll find that at the 10 minute mark.
The next episode will be posted on Monday and will include the group response to this initial fireside chat as well as the second Fireside Chat on Shared Communications: How do we engage attendees and build awareness BEFORE the event? with Rachel Stefan of Snoball, Kim Gishler of CEMA, Mary Healy of Opus Agency and Sara Smith of Microsoft.Thanks to all of our participants, which included also Megan Schofield of Google, Lauren Telchin Katz of NASA, Julie Lynch of Lynchpin Consulting and Sarah Bondar of The Charles Group.

Next Episode

What's New? Season Two, Episode Five (Part One)

In the face of adversity, humans get creative. We invent. We innovate. We evolve. And as Planners, Strategists and Creators we respond to the evolving needs of our audiences. So today in our Spark session we ask: What's New? What's getting you excited? What cool tech or interesting innovations are you seeing? How are our audience needs changing and what ideas are sparked for future events?
We hear from Dan Noake of Modev, Justin Boone of Opus, Mahoganey Jones of Event Specialists, Neal Thompson of Amazon Web Services, Howard Stern of Kaon Interactive, Lauren Telchin Katz of NASA, Allie Magyar of Hubb, Megan Henshall of Google.
In Part one, discussions turn to the importance and possibilities of Audio to a connected experience, and how experience scales - from micro to macro moments - create meaningful connections with other humans.