Episode 5 - Setting the right price

11/23/15 • 14 min

The Brompton folding bike has grown into a global brand sold in 43 counties. During the recent downturn, it raised its prices by over 65 per cent without putting a dent in sales. Finance director Lorne Vary tells Jonathan Moules why having a bold pricing strategy makes sense.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

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Episode 4 - Getting close to your customers

James Watt found the secret of success was building a community of fans for his craft beer. They have provided investment, ideas and even helped find locations for his expanding network of bars.Picture credit: Rosie Hallam

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Episode 6 - Making the most of failure

Alex Cheatle's business had a near-death experience when he lost customers after the dotcom bubble of the late 1990s burst. He tells Jonathan Moules that the experience proved invaluable.Music: Kevin MacLeod - Off to Osaka

Hosted on Acast. See acast.com/privacy for more information.