Why Everyone Hates Yelp!?

04/28/23 • 35 min

In this episode, Jim and Madison discuss the often-frustrating topic of Yelp reviews and how to handle them as a business owner (especially for restaurants). They discuss the power of reviews and how Yelp, in particular, can make or break a new restaurant. The hosts offer advice on responding to reviews, asking for reviews, and being kind to guests.

They also discuss why many people criticize Yelp for being pro-consumer rather than pro-business. However, they acknowledge a positive Yelp community in the form of Yelp Elites, who are passionate about food and good restaurants.

Jim talks about his experience with Yelp’s sales team and how Yelp’s advertising practices can be frustrating and not worth the investment for businesses.

Unsolicited Marketing Feedback: Jim and Madison discuss how Pepsi’s logo redesign is an excellent example of a rebrand that maintains continuity from previous logos while refreshing the design. They also discuss how the trend of darker design aesthetics may be influenced by Gen Z’s preference for dark mode.

Links:

Our Reviews Episode - https://skyeline.com/fbymarketing/reviews-reputation-management
How I Built This with Guy Raz (Interview with Yelp CEO & Co-Founder Jeremy Stoppelman) - https://www.npr.org/2019/06/21/734865142/yelp-jeremy-stoppelman
The Jon Taffer Podcast (Bar Rescue) - https://jontaffer.com/is-yelp-good-for-restaurants-bars
Beach Too Sandy, Water Too Wet - https://www.beachtoosandy.com
Pepsi Redesign Press Release - https://www.pepsico.com/our-stories/press-release/pepsi-unveils-a-new-logo-and-visual-identity-marking-the-iconic-brands-next-era03282023

Thank you for tuning in, and don’t forget to subscribe!

Watch This Episode On YouTube: https://youtu.be/yLQU4xeNHAg

Jim talks about his experience with Yelp’s sales team and how Yelp’s advertising practices can be frustrating and not worth the investment for businesses.

Links:

Our Reviews Episode - https://skyeline.com/fbymarketing/reviews-reputation-management
How I Built This with Guy Raz (Interview with Yelp CEO & Co-Founder Jeremy Stoppelman) - https://www.npr.org/2019/06/21/734865142/yelp-jeremy-stoppelman
The Jon Taffer Podcast (Bar Rescue) - https://jontaffer.com/is-yelp-good-for-restaurants-bars
Beach Too Sandy, Water Too Wet - https://www.beachtoosandy.com
Pepsi Redesign Press Release - https://www.pepsico.com/our-stories/press-release/pepsi-unveils-a-new-logo-and-visual-identity-marking-the-iconic-brands-next-era03282023

Thank you for tuning in, and don’t forget to subscribe!

Watch This Episode On YouTube: https://youtu.be/yLQU4xeNHAg

Previous Episode

Beyond the Star Rating: How to Leverage Reviews for Business Success

We all know that managing customer reviews can be overwhelming, but it's vital for helping your business thrive. Plus, what happens when you get that dreaded one-star review?

In this episode, Jim and Madison discuss the importance of managing business reviews and your reputation. We discuss review gating, responding to reviews, software tools, and more! Madison also shares how she uses ChatGPT to help increase the efficiency of her responses.

One of the most challenging aspects of review management is handling negative reviews, especially 1-star ratings. No matter how difficult it may be to swallow, it is important to remember that such reviews can be your friend as they allow you to address the problem and make things right. Most importantly, always respond to your reviews (good and bad) to show your customers you care!

Online reviews can significantly impact your business's success. So, join us as we discuss how customers rely on reviews to make purchasing decisions and how you can use them to drive sales.

Unsolicited Marketing Feedback: Jim wonders if rebranding The Bagel Shop to The Bagel Dudes was a good decision.

Links:

Bright Local - https://www.brightlocal.com
Local Clarity - https://www.localclarity.com
The Bagel Dudes - https://thebageldudes.com
Dutch Bros - https://www.dutchbros.com

Thank you for tuning in, and don't forget to subscribe!

Watch This Episode On YouTube: https://youtu.be/naXsZ6agEv8

Next Episode

Lemon8 & Clapper: A Look at Two Growing Platforms

In this episode, Jim and Madison discuss and make predictions about the success of two recently growing social media platforms - Lemon8 and Clapper.

Lemon8 was created by Heliophilia Pte. Ltd. but is owned by ByteDance, the same parent company as TikTok. The platform aims to connect people who share common interests, passions, and hobbies through a platform similar to Instagram and Pinterest. Topics include Fashion, Beauty, Food, Wellness, Travel & Home.

Clapper is a video-sharing platform that offers a range of features similar to those found on TikTok but also has some unique features. The U.S.-based company prioritizes privacy and security and is poised to take market share if TikTok is banned in the U.S. Clapper also claims to use an ‘equal opportunity’ algorithm to showcase ordinary, real, and diverse communities of people.

They also discuss how Lemon8 attracts more influencers and women, while Clapper encourages the creation of unique and original videos by everyone.

Jim discusses the history of many failed social media platforms and the broader implications for these new social media apps. Madison talks about the goals of both platforms and how they originally wanted to help creators.

Unsolicited Marketing Feedback: Jim and Madison discuss how HBO Max is rebranding to Max. They look at the logo redesign as well as their predictions for how successful the rebranding will be.

Links:

Thank you for tuning in to this week’s episode, and don’t forget to subscribe!

Watch This Episode On YouTube: https://youtu.be/hKly1WkgJVY