Lemon8 & Clapper: A Look at Two Growing Platforms

05/08/23 • 35 min

In this episode, Jim and Madison discuss and make predictions about the success of two recently growing social media platforms - Lemon8 and Clapper.

Lemon8 was created by Heliophilia Pte. Ltd. but is owned by ByteDance, the same parent company as TikTok. The platform aims to connect people who share common interests, passions, and hobbies through a platform similar to Instagram and Pinterest. Topics include Fashion, Beauty, Food, Wellness, Travel & Home.

Clapper is a video-sharing platform that offers a range of features similar to those found on TikTok but also has some unique features. The U.S.-based company prioritizes privacy and security and is poised to take market share if TikTok is banned in the U.S. Clapper also claims to use an ‘equal opportunity’ algorithm to showcase ordinary, real, and diverse communities of people.

They also discuss how Lemon8 attracts more influencers and women, while Clapper encourages the creation of unique and original videos by everyone.

Jim discusses the history of many failed social media platforms and the broader implications for these new social media apps. Madison talks about the goals of both platforms and how they originally wanted to help creators.

Unsolicited Marketing Feedback: Jim and Madison discuss how HBO Max is rebranding to Max. They look at the logo redesign as well as their predictions for how successful the rebranding will be.

Links:

Thank you for tuning in to this week’s episode, and don’t forget to subscribe!

Watch This Episode On YouTube: https://youtu.be/hKly1WkgJVY

In this episode, Jim and Madison discuss and make predictions about the success of two recently growing social media platforms - Lemon8 and Clapper.

They also discuss how Lemon8 attracts more influencers and women, while Clapper encourages the creation of unique and original videos by everyone.

Unsolicited Marketing Feedback: Jim and Madison discuss how HBO Max is rebranding to Max. They look at the logo redesign as well as their predictions for how successful the rebranding will be.

Links:

Thank you for tuning in to this week’s episode, and don’t forget to subscribe!

Watch This Episode On YouTube: https://youtu.be/hKly1WkgJVY

Previous Episode

Why Everyone Hates Yelp!?

In this episode, Jim and Madison discuss the often-frustrating topic of Yelp reviews and how to handle them as a business owner (especially for restaurants). They discuss the power of reviews and how Yelp, in particular, can make or break a new restaurant. The hosts offer advice on responding to reviews, asking for reviews, and being kind to guests.

They also discuss why many people criticize Yelp for being pro-consumer rather than pro-business. However, they acknowledge a positive Yelp community in the form of Yelp Elites, who are passionate about food and good restaurants.

Jim talks about his experience with Yelp’s sales team and how Yelp’s advertising practices can be frustrating and not worth the investment for businesses.

Unsolicited Marketing Feedback: Jim and Madison discuss how Pepsi’s logo redesign is an excellent example of a rebrand that maintains continuity from previous logos while refreshing the design. They also discuss how the trend of darker design aesthetics may be influenced by Gen Z’s preference for dark mode.

Links:

Our Reviews Episode - https://skyeline.com/fbymarketing/reviews-reputation-management
How I Built This with Guy Raz (Interview with Yelp CEO & Co-Founder Jeremy Stoppelman) - https://www.npr.org/2019/06/21/734865142/yelp-jeremy-stoppelman
The Jon Taffer Podcast (Bar Rescue) - https://jontaffer.com/is-yelp-good-for-restaurants-bars
Beach Too Sandy, Water Too Wet - https://www.beachtoosandy.com
Pepsi Redesign Press Release - https://www.pepsico.com/our-stories/press-release/pepsi-unveils-a-new-logo-and-visual-identity-marking-the-iconic-brands-next-era03282023

Thank you for tuning in, and don’t forget to subscribe!

Watch This Episode On YouTube: https://youtu.be/yLQU4xeNHAg

Next Episode

The Junk Drawer: Everything Is Marketing

In this episode, Jim and Madison dig through the Marketing Junk Drawer and discuss some recent marketing that caught their attention - because everything is marketing! They discuss how your staff is vital for successful marketing and great promotions by Monster Energy and Dove, plus a few other stories.

Jim talks about the episode Nosedive from the show Black Mirror (01:55) and how it showcases the worst-case scenario for reviews in our culture. He also talks about a positive (07:25) and negative (17:42) experience with front desk staff at two medical offices. Finally, he talks about working deeply when doing photography (28:23) or any other skill you want to improve. You’ll get more creative, think in the moment, and improve your muscle memory for that skill.

Madison talks about the new promo video from Highland Brewing Co. in Asheville, North Carolina, for their Wishing Star Cold IPA (03:45). She also talks about the dressing room staff at Altar’d State (13:52) and how they make the shopping experience easier for the customer while also improving their bottom line. Finally, she discusses the Monster Energy Supercross FanFest campaign (23:49), which promotes recycling and its brand in a hard-to-forget way.

Together, Jim and Madison discuss “The Cost of Beauty” Dove Campaign (32:18) and social media’s negative impact on mental health and body positivity for kids.

Links: