Build Your Own Door, With Reshma Saujani

03/10/25 • 42 min

Half of Americans live in child care deserts. For many more, child care is unaffordable. Paid leave for parents is far from universal. Reshma Saujani is on a mission to change all this.

Reshma is best known for having founded Girls Who Code in 2012 during her run for the U.S. Congress. She has raised $100 million and taught 670,000 girls programming skills over the past decade. Now, Reshma has turned her sights on building her second nonprofit, Moms First, which focuses on making women’s lives better in the workplace through paid family leave, improved child care, and pay equity for moms. Today, Moms First is a community of 1.1 million.

For Inc. magazine’s Female Founders 2025 series, Inc. editor-at-large Christine Lagorio-Chafkin sits down with Reshma to chat about how she is bringing everything she learned from scaling Girls Who Code into her new venture, the potential lasting impact of the war on DEI programs, and the ongoing fight against the rising cost of child care in this country. Along with Inc. executive editor and co-host Diana Ransom, Luminary founder and CEO Cate Luzio joins the conversation as a special guest.

Additional research and information:

Inc.’s 2024 Female Founder’s list (2025 out soon!)

Read more about Reshma and Moms First (previously The Marshall Plan for Moms) at Inc.com: https://www.inc.com/rebecca-deczynski/marshall-plan-for-moms-mothers-day-ad-flexible-work-policies.html

Check out My So-Called Midlife with Reshma Saujani Podcast

Visit: Moms First

Visit: Girls Who Code

Half of Americans live in child care deserts. For many more, child care is unaffordable. Paid leave for parents is far from universal. Reshma Saujani is on a mission to change all this.

Additional research and information:

Inc.’s 2024 Female Founder’s list (2025 out soon!)

Read more about Reshma and Moms First (previously The Marshall Plan for Moms) at Inc.com: https://www.inc.com/rebecca-deczynski/marshall-plan-for-moms-mothers-day-ad-flexible-work-policies.html

Check out My So-Called Midlife with Reshma Saujani Podcast

Visit: Moms First

Visit: Girls Who Code

Previous Episode

Is the Celeb-Founder Era Over? Plus, the Women Back in Charge

In this episode, Inc. executive editor Diana Ransom and editor-at-large Christine Lagorio-Chafkin host a roundtable discussion with some of the reporters who contributed to Inc. magazine’s 2025 Female Founders issue. They are joined by freelancer writer Issie Lapowsky and senior editor Rebecca Deczynski to discuss how the state of female entrepreneurship is rapidly changing in this political moment.

In putting together the 2025 Female Founders issue of Inc., Diana noticed an interesting phenomenon: There were a significant number of women entrepreneurs who’d bought back their businesses or returned to the helm of their startups after having stepped away. What’s going on? We discuss.

Also: The challenges—and remarkable innovations—of women-founded companies in health care.

And finally! Celebrity business overload! Could 2025 see a shift in strategy, with brands leaning more on social media influencers and fans to reduce their reliance on costly A-list celebrities? What industries are still ripe for celebrity founders? Which are essentially over? And, the eternal question: What’s the real ROI for a brand when it enlists a celebrity co-founder or spokesperson?

Additional research and information:

Inc.’s 2024 Female Founder’s list (2025 out soon!)

Listen to Chrisitine’s interview with Anu Duggal about the state of female founders in 2024

To read more from Inc.com about embattled DEI: The Anti-DEI Lawsuit Against the Fearless Fund Was Just Settled

To find out more about Female Founder funding read: What Female Founders Can Do to Raise Money Right Now, Next Year, and Beyond, According to This VC

Next Episode

Creating Your Own Category, With Babba Rivera

Babba Rivera, the founder and CEO of clean-beauty company Ceremonia, is a cover subject of Inc. magazine’s 2025 Female Founder issue. Her heritage is both an inspiration and a driving force for her brand.

When Babba Rivera was growing up, her Chilean family moved to Sweden to escape the brutal Pinochet dictatorship. She spent her early career working at startups in both Sweden and the U.S., at Uber and at the luggage upstart Away, where she was director of marketing. During that time, Babba was spending an hour every morning styling her hair with really “toxic, unhelpful products.” As a Latinx woman, she didn’t see any products that were designed with her heritage or type of hair in mind. So, in 2020, she founded Ceremonia, an aspirational natural-ingredient brand that seeks to fill a void in the beauty market for her fellow Latinx consumers.

For Inc. magazine’s Female Founders 2025 series, Inc. executive editor Diana Ransom sat down with Babba to chat about her background and where the seeds for Ceremonia took root. They discussed how Babba felt that working at Uber in her 20s was like getting paid to go to business school, how she created a knowledge exchange with another founder to learn about the beauty business, and how her company’s product development is constantly evolving with the help of customer feedback. Joining Diana is Inc. editor-at-large Christine Lagorio-Chafkin, as well as special guest Cate Luzio, founder and CEO of Luminary.

Additional research and information:

Inc.’s 2025 Female Founder List

Visit: Ceremonia