Founders Nextdoor: Entrepreneurship | Small Business | Startups | Freelancing | Washington DC - How To Have Customers Line Up At Your Door On Launch Day, Ep 059

How To Have Customers Line Up At Your Door On Launch Day, Ep 059

05/31/18 • 33 min

Founders Nextdoor: Entrepreneurship | Small Business | Startups | Freelancing | Washington DC

Melissa Biggins is the owner of Sweeter Hue, a popular bakery in Washington DC’s Shaw neighborhood. In this episode, Melissa talks about what it’s like to start a brick-and-mortar business in a very competitive industry, and what she did to make sure she had a successful launch day and beyond.

“If you’re in an industry that has a lot of competition, that means there’s a lot of demand also. You’ve just got to set yourself different.”

– Melissa Biggins

Sweeter Hue
Facebook

Reference

Soundwise: innovative podcast publishing platform that helps you capture, keep and convert listeners

The post How To Have Customers Line Up At Your Door On Launch Day appeared first on Founders Nextdoor.

“If you’re in an industry that has a lot of competition, that means there’s a lot of demand also. You’ve just got to set yourself different.”

– Melissa Biggins

Sweeter Hue
Facebook

Reference

Soundwise: innovative podcast publishing platform that helps you capture, keep and convert listeners

The post How To Have Customers Line Up At Your Door On Launch Day appeared first on Founders Nextdoor.

Previous Episode

How to Build Your Business Brand Online And Offline, Ep 058

Elise Crawford is the founder of Ringlet Studio, a digital marketing agency in Washington DC that helps women entrepreneurs build their brand online.

As an expert in online marketing, branding, and event hosting, Elise has a lot to teach entrepreneurs and small business owners about marketing. In this episode, she talked about her own entrepreneurial story and how to build a consistent brand image for your business online and offline. She also gives plenty of tips for Instagram and event marketing.

“Instagram is a long game. It took us about a year to see a translation from social followings to clients.”

-Elise Crawford

Ringlet Studio
Instagram
Planoly

Reference

Soundwise: innovative podcast publishing platform that helps you capture, keep and convert listeners

The post How to Build Your Business Brand Online And Offline appeared first on Founders Nextdoor.

Next Episode

How to Be Creative in Growing Your Business, Ep 60

Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, any many other well known names. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor to FastCompany.com and is the author of the new book The Creative Curve, on how anyone can achieve moments of creative geniu

In this episode, Allen talks about how he attracted early investments in TrackMaven, got initial customers from referrals, and grew the company using paid advertising. He also gives tips on how companies and entrepreneurs can become more creative in marketing by leveraging consumer psychology.

“When you’re trying to raise money, it’s more about identifying the right problem to solve in your market, rather then coming up with the perfect solution right away.”

– Allen Gannett