Introducing Foundering

06/11/20 • 3 min

2 Listeners

Adam Neumann had a vision: to make his startup WeWork a wildly successful company that would change the world. He convinced thousands of other people -- customers, employees, investors -- that he could make that dream a reality. And for a while, he did. He was one of the most successful startup founders in the world. But then, in the span of just a few months, everything changed.

Foundering is a new serialized podcast from the journalists at Bloomberg Technology. This season, we’ll tell you the story of WeWork, a company that captured the startup boom of the 2010s and also may be remembered as a spectacular bust that marked the end of an era.

Foundering premieres June 25, 2020.

See omnystudio.com/listener for privacy information.

Foundering premieres June 25, 2020.

See omnystudio.com/listener for privacy information.

Previous Episode

A Message for Decrypted Listeners

Bloomberg Technology reporter Ellen Huet has some exciting news about what's coming in the Decrypted feed. We’re launching a new show, Foundering, and spending our entire first season looking at the story of WeWork.

See omnystudio.com/listener for privacy information.

Next Episode

WeWork Part 1: Capitalist Kibbutz

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The WeWork Story, Part 1:

When Adam Neumann dreamed up WeWork, he took inspiration from part of his childhood: his years on a kibbutz in Israel. On stage when discussing WeWork, he waxed poetic about the spirit of community he had found there, and how WeWork was similar, but different -- a “kibbutz 2.0.” So reporter Ellen Huet wanted to find out: Was the kibbutz anything like a WeWork? And how did it shape what Adam later built?

See omnystudio.com/listener for privacy information.

Foundering - Introducing Foundering

Transcript

Speaker 100:00:00.080

Everyone was too bright eyed and too eager, and they we chanted, we work, we chanted, we work, we work, and then we hit a gong. Not that long ago, Adam Newman was one of the most successful startup founders in the world. He was a visionary leader who said he was going to overturn a trillion dollar industry and we Work. We really strive to help you as much as we can. Focus on doing what you love, create your life's work, and let us figure of the r

Introducing Foundering Top Questions Answered

Who is Adam Newman?

Adam Newman is a successful startup founder who revolutionized the leasing of office space with WeWork.

What was the largest venture capital investment ever made in WeWork?

WeWork received a $10 billion investment, making it the second largest venture capital investment ever.

How did Adam Newman's behavior change as WeWork raised more money?

As WeWork raised more money, Adam Newman's behavior became increasingly eccentric and megalomaniacal.

Why did WeWork postpone its plan to go public?

WeWork postponed its plan to go public due to difficulty finding investor demand.

What was the focus of concern regarding WeWork's future?

The concern was mainly focused on Adam Newman, as his performance would determine the future of the company.

What is the podcast Foundering about?

The podcast Foundering, created by Bloomberg Technology, explores the rise and fall of WeWork, including interviews and exclusive tapes of internal meetings.

What does the podcast Foundering examine?

The podcast Foundering examines why WeWork was built the way it was, what led to its downfall, and the potential future of the company.

How is WeWork's business model being impacted by the COVID-19 pandemic?

WeWork's business model of crowding people together in shared workspaces is being impacted by the COVID-19 pandemic.

How can I listen to the podcast Foundering?

You can listen to the podcast Foundering on platforms like Spotify, Apple Podcasts, or directly on the Bloomberg website.

What are some key insights revealed in the podcast Foundering about WeWork?

The podcast Foundering reveals key insights about WeWork's organizational structure, Adam Newman's leadership style, and the controversial decisions that contributed to its rise and fall.

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