How Do I Build A Growth Plan?

01/07/23 • 13 min

Forecast On Purpose - Business Growth Advisory for Entrepreneurs

How did the business start?
What problem is it solving in the world?
What are the current key decisions being considered?
Who are the decision makers?
How have revenue and expenses changed year over year?
What kind of seasonality does your business experience?
What are your current pricing methods and gross margins?
What are your current total fixed period costs per month?

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Previous Episode

How Do I Define My Purpose?

There are a handful of ways you can think about defining success:

What is your "flag in the distance" toward which everything should align?
What is the “why” or purpose behind what you do and care about?
When you get to the end of your life and look back, what do you hope to see?

(Company) will (goal) by (date), which will allow me to (result).

This is important because it means I will be able to (driving "why").

I know I will be on track along the way because I will (checkpoint) by (date).

Next Episode

How Do I Predict Revenue?

Objective today:
- Predict the revenue - Narrow the region of darkness instead of crossing fingers hoping to repeat
Concept:
- what are the building blocks behind we make money?
  - Number of Units x Revenue per Unit
    - How many will I sell?
    - What is the right price?
  - Common mechanisms
    - Product
    - Service
    - Subscription
- How does it change over time?
  - Seasonality
    - Q4 for consumer good always boosted by Black Friday & Cyber Monday sales
- Organic growth
  - Natural increase over previous year or month
- Driven growth
  - Ad spend
  - Sales efforts

Forecast On Purpose - Business Growth Advisory for Entrepreneurs - How Do I Build A Growth Plan?

Transcript

How do I build a growth plan? Not just any plan to grow, but how do I build an intentional growth plan that's directly aimed at the reason why I started my business in the first place?
Most entrepreneurs don't have a clear and compelling roadmap for the future.
Welcome to Forecast On Purpose, where we talk about how to define your purpose, build a growth plan and track progress along the way to make sure you stay on target.
The result is clarity, confidence, and peace of mind that y