
FIR #410: Who’s Behind All Those Fake LinkedIn Profiles?
06/07/24 • -1 min
PRovoke Media broke a story about at least 11 fake profiles of people who listed a PR recruitment firm as their employers. LinkedIn removed them as fakes—an action with which the business-centric social network is all too familiar. So far, no other media outlets seem interested in the story. Still, Neville and Shel wonder about the motivation behind the profiles — under other circumstances, fake profiles can easily be used for illicit purposes — and the amount of effort organizations will need to take to ensure profiles listing them as employers are legitimate.
Links from this episode:
The next monthly, long-form episode of FIR will drop on Monday, June 17.
We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email [email protected].
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog.
Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.
The post FIR #410: Who’s Behind All Those Fake LinkedIn Profiles? appeared first on FIR Podcast Network.
PRovoke Media broke a story about at least 11 fake profiles of people who listed a PR recruitment firm as their employers. LinkedIn removed them as fakes—an action with which the business-centric social network is all too familiar. So far, no other media outlets seem interested in the story. Still, Neville and Shel wonder about the motivation behind the profiles — under other circumstances, fake profiles can easily be used for illicit purposes — and the amount of effort organizations will need to take to ensure profiles listing them as employers are legitimate.
Links from this episode:
The next monthly, long-form episode of FIR will drop on Monday, June 17.
We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email [email protected].
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog.
Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.
The post FIR #410: Who’s Behind All Those Fake LinkedIn Profiles? appeared first on FIR Podcast Network.
Previous Episode

FIR #409: Just Another Fad
Despite the excitement over the possibilities generative AI provides, it was easy to predict that doubters would insist it’s just a fad — the same naysaying we heard about email, the web, social media, podcasting, live streaming, and a host of other digital technologies. In this case, the reports conflict with other research showing rapid adoption, even if we’re not anywhere close to widespread consumer use of gen AI tools, which nobody expects after only 18 months since ChatGPT 3.5 was unveiled. In this short midweek episode, Neville and Shel compare the reports and look at the potential for communicators to fall behind with yet another important technology.
Links from this episode:
- Is AI all a fad? A new report suggests very few people are using tools like ChatGPT and the hype is being misconstrued for actual public interest
- What does the public in six countries think of generative AI in news?
- New AI tools much hyped but not much used, study says
- Forward Thinking on the brave new world of generative AI with Ethan Mollick
- A.I. Promised to Upend the 2024 Campaign. It Hasn’t Yet.
- How Tech Journalists Are Fueling the AI Hype Machine
- TikTok: AI fakes, abuse and misinformation pushed to young voters
- Workers are secretly using AI on important tasks over fears it makes them look replaceable, new Microsoft and LinkedIn research finds
The next monthly, long-form episode of FIR will drop on Monday, June 17.
We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email [email protected].
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog.
Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.
The post FIR #409: Just Another Fad appeared first on FIR Podcast Network.
Next Episode

FIR #411: Are We Unnecessarily Panicked About Online Disinformation?
Several studies seem to suggest that a small cadre of “supersharers” was responsible for spreading 80 percent of “fake news” on X (formerly Twitter) in 2020. Further, by removing these supersharers from the platforms they use to spread misinformation and disinformation, the number of lies appearing on the social network plummeted. What’s more, another study found that most people aren’t swayed by online misinformation and disinformation. As a result, all the panic about online misinformation and disinformation could be overblown.
Or not. In this short midweek episode, Neville and Shel examine the data and what’s missing to reach a conclusion about communicators’ role in addressing what’s true and what’s not online.
Links from this episode:
- The misinformation panic may be over
- Misinformation works, and a handful of social ‘supersharers’ sent 80% of it in 2020
- AI image misinformation has surged, Google researchers find
- Majorities in most countries surveyed say social media is good for democracy
- Are concerns about misinformation and disinformation online overblown?
The next monthly, long-form episode of FIR will drop on Monday, June 17.
We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. To obtain the credentials needed to participate, contact Shel or Neville directly, request them in our Facebook group, or email [email protected].
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog.
Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.
The post FIR #411: Are We Unnecessarily Panicked About Online Disinformation? appeared first on FIR Podcast Network.
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