FIR #391: Match Group Swipes Right on AI-Generated Press Release

Match Group wanted the world to know it had secured 1,000 business licenses from OpenAI. In a press release, the company claimed that giving employees access to the full suite of ChatGPT tools has not only improved productivity but also altered the culture. The company disclosed in the press release that it was written by ChatGPT and edited by the company’s communication professionals. Opinions about the propriety of using AI to craft press releases run the gamut. Neville and Shel consider this broad range of views in this short midweek episode.

Links from this episode

• Match Group Teams Up with OpenAI to Spark a Love Affair with Innovation
• Match Group inks deal with OpenAI, says press release written by ChatGPT | TechCrunch
• Master the Art of Writing Press Releases with ChatGPT
• PR Newswire’s Definitive Guide to Crafting an Engaging Press Release

The next monthly, long-form episode of FIR will drop on Monday, March 25.

We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email [email protected].

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.

Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.

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