FIR #391: Match Group Swipes Right on AI-Generated Press Release

03/08/24 • 19 min

Match Group wanted the world to know it had secured 1,000 business licenses from OpenAI. In a press release, the company claimed that giving employees access to the full suite of ChatGPT tools has not only improved productivity but also altered the culture. The company disclosed in the press release that it was written by ChatGPT and edited by the company’s communication professionals. Opinions about the propriety of using AI to craft press releases run the gamut. Neville and Shel consider this broad range of views in this short midweek episode.

Links from this episode

The next monthly, long-form episode of FIR will drop on Monday, March 25.

We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email [email protected].

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.

Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.

The post FIR #391: Match Group Swipes Right on AI-Generated Press Release appeared first on FIR Podcast Network.

Links from this episode

The next monthly, long-form episode of FIR will drop on Monday, March 25.

Special thanks to Jay Moonah for the opening and closing music.

Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.

The post FIR #391: Match Group Swipes Right on AI-Generated Press Release appeared first on FIR Podcast Network.

Previous Episode

FIR #390: The Fall and Rise of NFTs

Based on the plunge in the value of NFTs last year and the evaporation of business on NFT exchanges, it would be easy to think these tokens were just a passing fad, like Pet Rocks and Beanie Babies, especially given the resounding death knell produced by media. But NFTs never left, with companies like Starbucks and Nike continuing to invest in them, fashion companies continuing to use them, and artists continuing to offer their work via NFTs. The prices are rebounding, too — even among the silly pixelated avatars selling for millions of dollars. In this short midweek episode, Neville and Shel explore the resurgence of NFTs and what it means for communicators.

Links from this episode:

The next monthly, long-form episode of FIR will drop on Monday, March 25.

Special thanks to Jay Moonah for the opening and closing music.

Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.

The post FIR #390: The Fall and Rise of NFTs appeared first on FIR Podcast Network.

Next Episode

FIR #392: Going Below the Surface into Dark Social Media

Unsavory and nefarious things happen in the Dark Social Media. But Dark Social is not exclusively a place for ne’er-do-wells, criminals, and extremists. Dark Social includes messaging apps, private discussion groups on popular public forums, and even email. An increasing share of conversations about brands is taking place on the Dark Web, according to new research. How can communicators monitor it and influence the conversation in their favor? Neville and Shel dive into Dark Social in this short midweek episode.

Links from this episode:

The next monthly, long-form episode of FIR will drop on Monday, March 25.

Special thanks to Jay Moonah for the opening and closing music.

Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.

The post FIR #392: Going Below the Surface into Dark Social Media appeared first on FIR Podcast Network.