FIR #379: Top Communication Trends for 2024

01/16/24 • 21 min

When blogs first got hot, every December, it was the rare PR agency and independent communicator that didn’t feel compelled to post their predictions and assessments of trends for the new year. That practice has not slowed down. Rather than try to find and read through them all, just sit back and listen to this short mid-week episode of “For Immediate Release.” Neville and Shel will summarize key 2024 trends drawn from a number of sources.

Links from this episode:

The next monthly, long-form episode of FIR will drop on Monday, January 29.

We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email [email protected].

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.

The post FIR #379: Top Communication Trends for 2024 appeared first on FIR Podcast Network.

Links from this episode:

The next monthly, long-form episode of FIR will drop on Monday, January 29.

Special thanks to Jay Moonah for the opening and closing music.

The post FIR #379: Top Communication Trends for 2024 appeared first on FIR Podcast Network.

Previous Episode

FIR #378: AI for Crisis Communications

Deepfakes! Volumes of disinformation generated at scale! Hallucinated information shared as fact! Inherent bias underlying official communication! The number of crises people can imagine AI creating continues to grow. But do AI’s abilities to aid in crisis communication outweigh these risks — especially if we find ways to minimize or eliminate the risks? Crisis expert Philippe Borremans has released a study, “Artificial Intelligence in Crisis Response: Perspectives from Communication Experts,” that begins to identify the multiple ways AI can do some heavy lifting during a crisis. In this short midweek episode, Neville and Shel look at the study results and discuss AI’s potential during a crisis.

Links from this episode:

The next monthly, long-form episode of FIR will drop on Monday, January 29.

Special thanks to Jay Moonah for the opening and closing music.

The post FIR #378: AI for Crisis Communications appeared first on FIR Podcast Network.

Next Episode

FIR #380: Vanguard Leaves Investors Twisting in the Wind

When the word came down from the U.S. Securities and Exchange Commission that investment companies could offer Bitcoin ETFs, Vanguard shrugged off the opportunity — but didn’t make an effort to let its investors know, leading to high volumes of online criticism and some investors closing their accounts. Neville and Shel dig into the communication failure in this short midweek episode.

Links from this episode: