
Ep #4 Profitability and Looking Ahead with Tera Johnson
09/22/20 • 66 min
1 Listener
Join me in this podcast as special guest Tera Johnson and I discuss the importance of managing your cash flow as a startup business, especially during a pandemic, and tools to help.
Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically resilient food and farming businesses. The founder of teraswhey® and host of the Edible-Alpha® podcast, Tera participated in the full arc of creating a successful investor-financed company. Now the founder of the Food Finance Institute at the University of Wisconsin System and winner of the UW-Extension Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, communities and economic development organizations, as well as social venture funds and investors.
Learn more about Tera and her work by visiting the Food Finance Institute website, subscribing to the Edible-Alpha® podcast, and liking Edible-Alpha® on Facebook.
Get the Cash Flow Mini Course or the Pricing for Profit Workshop.
Work with me and get the help you need to turn your delicious dream into a legal, profitable packaged food business. Apply for FoodBizSuccess.com to join me in my monthly membership program.
- Work with me live twice a month on our group coaching calls
- Access my entire library of self-paced courses with video modules and all of my tools
- Work alongside a community of other like-minded foodpreneurs launching and growing their businesses
- Access to a members-only private group to get all of your questions answered quickly.
Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge
MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business!
- Get Food Business Success to launch and scale to $100K guaranteed
- Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business
Pick up your copy of "Key Ingredients" on Amazon here.
Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.
Join me in this podcast as special guest Tera Johnson and I discuss the importance of managing your cash flow as a startup business, especially during a pandemic, and tools to help.
Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically resilient food and farming businesses. The founder of teraswhey® and host of the Edible-Alpha® podcast, Tera participated in the full arc of creating a successful investor-financed company. Now the founder of the Food Finance Institute at the University of Wisconsin System and winner of the UW-Extension Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, communities and economic development organizations, as well as social venture funds and investors.
Learn more about Tera and her work by visiting the Food Finance Institute website, subscribing to the Edible-Alpha® podcast, and liking Edible-Alpha® on Facebook.
Get the Cash Flow Mini Course or the Pricing for Profit Workshop.
Work with me and get the help you need to turn your delicious dream into a legal, profitable packaged food business. Apply for FoodBizSuccess.com to join me in my monthly membership program.
- Work with me live twice a month on our group coaching calls
- Access my entire library of self-paced courses with video modules and all of my tools
- Work alongside a community of other like-minded foodpreneurs launching and growing their businesses
- Access to a members-only private group to get all of your questions answered quickly.
Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge
MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business!
- Get Food Business Success to launch and scale to $100K guaranteed
- Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business
Pick up your copy of "Key Ingredients" on Amazon here.
Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.
Previous Episode

Ep #3 Turning Your Obstacles into Strategies
This episode brings it all together. Understand why you set a goals to start or grow your packaged food business and then immediately freak out and stop taking action. Create your roadmap to achieve your goals by turning your obstacles into strategies and define your next steps. Let's bring it down to manageable, bite size pieces. Grab the obstacle worksheet to do this work on your own at https://www.foodbizsuccess.com/goals.
After you listen, head over the Food Business Success Private Facebook Group and share with the group what your biggest obstacle is and ask for help from the group. We can help you!
Work with me and get the help you need to turn your delicious dream into a legal, profitable packaged food business. Apply for FoodBizSuccess.com to join me in my monthly membership program.
- Work with me live twice a month on our group coaching calls
- Access my entire library of self-paced courses with video modules and all of my tools
- Work alongside a community of other like-minded foodpreneurs launching and growing their businesses
- Access to a members-only private group to get all of your questions answered quickly.
Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge
MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business!
- Get Food Business Success to launch and scale to $100K guaranteed
- Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business
Pick up your copy of "Key Ingredients" on Amazon here.
Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.
Next Episode

BONUS Is NOW a Good Time to Start Your Food Business?
I get this questions ALL the time, especially now. In fact, I am probably talking with more people interested in starting their packaged food business BECAUSE of COVID.
More people just like you are wondering what you are waiting for to start your dream, a pandemic?
I went to some farmers markets last weekend and I just had to share what I saw (hint: a ton of new producers) and give you my expert opinion on whether NOW is a good time to start your business.
Work with me and get the help you need to turn your delicious dream into a legal, profitable packaged food business. Apply for FoodBizSuccess.com to join me in my monthly membership program.
- Work with me live twice a month on our group coaching calls
- Access my entire library of self-paced courses with video modules and all of my tools
- Work alongside a community of other like-minded foodpreneurs launching and growing their businesses
- Access to a members-only private group to get all of your questions answered quickly.
Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - join me in the Sales Channel Challenge - 3 days April 15, 16 and 17. Reserve your space for just $27 at https://www.foodbizsuccess.com/challenge
MAKE A BIG LEAP THIS YEAR! Commit to the support and accountability you need to create a beautiful business!
- Get Food Business Success to launch and scale to $100K guaranteed
- Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business
Pick up your copy of "Key Ingredients" on Amazon here.
Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.
Food Business Success® with Sari Kimbell - Ep #4 Profitability and Looking Ahead with Tera Johnson
Transcript
Sari
I'm Sari Kimbell and I've done just about everything in the food industry. I have helped hundreds of packaged food business entrepreneurs. And now I want to help you make your delicious dream a reality. Whether you want to be successful at farmer's markets, online, or wholesale on the store shelves, Food Business Success is your secret ingredient. I will show you how to avoid an expensive hobby, and instead run a profitable food business. Now let's jump. All right, everyone. Welcome t
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